About Choice Hotels

Choice Hotels International is a leading hospitality company with a diverse portfolio of trusted brands, including Comfort Inn, Quality Inn, Radisson, Clarion, Cambria Hotels, and more. With thousands of properties across the United States and internationally, Choice Hotels empowers franchisees to deliver exceptional guest experiences while driving industry-leading performance. As an Area Director, Upscale Franchise Performance, you'll play a pivotal role in elevating our upscale brands, ensuring operational excellence, revenue growth, and unwavering guest satisfaction. Join a company committed to innovation, franchisee success, and a culture of high performance.

Role Overview

The Area Director, Upscale Franchise Performance is a dynamic leadership position reporting to the Regional Vice President, Upscale Franchise Performance. This role demands a results-driven professional who thrives in fast-paced environments, managing a portfolio of upscale franchise hotels. Key focus areas include proactive problem-solving, stakeholder relationship building, and executing strategies that boost RevPAR, ADR, occupancy, and guest satisfaction scores. With a salary range of $114,907 - $135,500 USD per year, this full-time opportunity offers substantial rewards for those who deliver measurable outcomes in the competitive hospitality sector.

Why This Role Matters

In the upscale segment, where market dynamics and ownership structures vary widely, your ability to navigate complexity and drive swift action will directly impact franchise success and brand reputation. Leverage tools like choiceADVANTAGE®, iDeas G3, Medallia, and Smith Travel Research to optimize performance across properties.

Key Responsibilities

Excel in this role by embracing action orientation, masterful relationship management, and strategic revenue growth. Core duties include:

• Taking a hands-on approach to identify performance gaps in revenue, guest satisfaction, and efficiency, then implementing quick solutions.
• Serving as the primary liaison between corporate, franchisees, and property teams to foster collaboration and alignment.
• Navigating portfolio complexities by analyzing financial metrics, guest feedback, and market trends for actionable insights.
• Driving revenue through demand forecasting, pricing optimization, and distribution channel management.
• Leading on-site engagements to resolve challenges and ensure sustained improvements using Choice's proprietary systems.

Qualifications & Requirements

To succeed, candidates should possess:

• A Bachelor’s degree in hospitality management, Business Administration, or a related field (preferred).
• At least 5+ years of upscale hotel operations or franchise leadership experience.
• Proven skills in relationship management, conflict resolution, and handling diverse ownership structures.
• Advanced analytical abilities to interpret data from tools like OTA platforms and Choice systems.
• Strong organizational skills to manage a large, complex portfolio with urgency and precision.

Key Competencies

Demonstrate action orientation, exceptional interpersonal skills, and the capacity to balance competing priorities while inspiring teams toward excellence.

Benefits & Perks

Choice Hotels values its leaders with a premium compensation package:

• Competitive base salary from $114,907 to $135,500 USD annually, with performance incentives.
• Comprehensive benefits including medical, dental, vision, and life insurance.
• Exclusive hotel employee discounts at Choice brands like Comfort Inn, Quality Inn, and Radisson properties worldwide.
• 401(k) with generous company match and financial wellness programs.
• Paid vacation, sick leave, holidays, and flexible work arrangements.
• Professional development through training, conferences, and leadership programs.

Career Growth

At Choice Hotels, career advancement is a reality for high performers. This Area Director role serves as a launchpad to Regional Vice President positions or broader corporate leadership. Benefit from mentorship, cross-functional exposure, and opportunities to influence franchise strategies across upscale brands. With a focus on internal promotions, your success here can propel you to executive levels in hospitality.

Why Join Choice Hotels

Choice Hotels stands out in the hospitality industry for its franchise-centric model, innovative tools, and commitment to employee success. Work with iconic brands like Comfort Inn for reliable stays, Quality Inn for value-driven service, and Radisson for upscale luxury. Enjoy a collaborative culture that rewards initiative, provides robust support systems, and offers unmatched perks like global hotel discounts. Be part of a team driving the future of upscale franchising in dynamic markets.

Role FAQs

Q: What is the reporting structure?
A: Reports directly to the Regional Vice President, Upscale Franchise Performance.

Q: Is travel required?
A: Yes, frequent on-site visits to portfolio hotels across the United States are essential.

Q: What tools will I use?
A: Proprietary systems like choiceADVANTAGE®, iDeas G3, Medallia, plus industry standards such as Smith Travel Research and OTA platforms.

Q: Are there relocation benefits?
A: Discussed based on candidate location and needs; competitive package available.

Q: How does Choice support franchisee relationships?
A: Through trusted partnerships, transparent communication, and tailored strategies for revenue and operational success.

This role at Choice Hotels offers a premium opportunity to lead, innovate, and grow in upscale hospitality. Apply today to shape the future of our franchise portfolio.