About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) stands as one of the world's largest lodging franchisors, boasting over 7,500 hotels across 45+ countries and territories. Our portfolio spans upper upscale, upper midscale, midscale, extended stay, and economy segments, featuring beloved brands like Comfort Inn, Quality Inn, and Radisson. We empower strivers, dreamers, and entrepreneurs—our franchise owners—by providing high-quality lodging options that bet on tomorrow being better than today. Headquartered in North Bethesda, Maryland, with a technology center in Scottsdale, Arizona, Choice Hotels fosters an inclusive environment where every voice is heard, driving purpose beyond business through support for thousands of franchisees worldwide.

Role Overview

The Area Manager, Franchise Performance, is a dynamic, field-based individual contributor role at Choice Hotels, focused on elevating the success of our economy hotel portfolio. In this position, you will act as a trusted advisor to franchised hotel owners and property-level management teams for brands like Comfort Inn and Quality Inn. By leveraging Choice Hotels' proprietary resources and services, you will guide performance improvements through virtual consultations, proactive engagement, and data-driven strategies. This role offers a competitive salary range of $74,168 - $87,000 annually, with opportunities to exceed based on experience, performance, and business needs. Ideal for seasoned hotel professionals passionate about operations consulting in the hospitality industry.

Key Impact Areas

Your work directly influences guest satisfaction, brand rankings, compliance, and revenue generation, ensuring our franchisees maximize returns on their investments in economy-branded properties.

Key Responsibilities

As Area Manager, Franchise Performance, your core duties include:

• Serving as a trusted advisor to franchise owners and property-level teams, responding to operations requests and guiding maximization of returns.
• Monitoring critical performance metrics such as GIS scores, guest satisfaction, brand rankings, and compliance to pinpoint improvement opportunities.
• Delivering virtual consultations via Choice's proprietary systems including Choice Connect, Choice University, ChoiceAdvantage, ChoiceMAX, Rates Center, Medallia, and Tableau.
• Supporting the implementation of revenue management systems, property management systems, and revenue generation programs.
• Analyzing guest satisfaction data and prescribing targeted resources for enhancement.
• Maintaining accurate Salesforce documentation, providing timely follow-ups, and managing expenses within budget.
• Staying abreast of Choice programs, franchise requirements, market trends, and collaborating with teams like Revenue Management and Franchise Development.
• Supporting new franchise owner onboarding and ensuring property certifications.

These responsibilities embody Choice Hotels’ values: Be Bold, Be Quick, Listen, Be Curious, and Show Integrity.

Qualifications & Requirements

To thrive in this role, candidates should possess:

• Minimum five years of relevant experience in hotel operations or leadership, with preference for limited-service and economy hotels like Comfort Inn or Quality Inn.
• Extensive hotel operations management background highly valued.
• Strong written and verbal communication skills, with a track record of driving performance success through training, consulting, and stakeholder influence.
• Proficiency in Microsoft Word, Excel, Outlook, and familiarity with industry tools.
• Bachelor’s degree or equivalent education and work experience.
• Self-motivated, organized traits to handle multiple priorities, exceed goals, and meet deadlines.

Other requirements include limited overnight travel. Note: No relocation or sponsorship assistance provided.

Benefits & Perks

Choice Hotels prioritizes associate wellbeing with a flexible, competitive benefits program:

• Competitive compensation in the $74,168 - $87,000 range, adjusted for qualifications and performance.
• Comprehensive medical, dental, and vision coverage.
• Generous paid time off including holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits for retirement plans and health savings accounts.
• Employee recognition programs and exclusive worldwide discounts at Choice Hotels properties, including Comfort Inn, Quality Inn, and Radisson.

Career Growth

At Choice Hotels, career advancement is fueled by our entrepreneurial spirit. As Area Manager, you'll collaborate across departments, participate in franchise association activities, and gain exposure to cutting-edge hospitality technologies. High performers often progress to senior consulting, revenue leadership, or franchise development roles, supported by Choice University training and internal mobility opportunities.

Why Join Choice Hotels

Choice Hotels is more than a job—it's a platform for impact. Support the dreams of franchise owners operating Comfort Inn, Quality Inn, and Radisson properties while enjoying a culture that listens to every idea. With global reach from our North Bethesda headquarters, we offer purpose-driven work, premium benefits, and hotel employee discounts that let you explore our brands. Join us to bet on yourself and shape the future of hospitality.

Role FAQs

Q: Is this a remote role? Yes, it's field-based with virtual consultations and limited travel across the United States.

Q: What salary can I expect? $74,168 - $87,000 annually, with potential adjustments based on experience and performance.

Q: Are hotel discounts included? Absolutely—enjoy worldwide discounts at Choice properties like Comfort Inn and Quality Inn.

Q: What brands will I support? Primarily economy brands such as Comfort Inn and Quality Inn, aligning with franchise performance goals.

Q: Is prior economy hotel experience required? Preferred, but five years in hotel operations or leadership is the minimum.