About PepsiCo

PepsiCo is a global leader in the food and beverage industry, operating in over 200 countries with a portfolio of billion-dollar brands that include Pepsi, Gatorade, Mountain Dew, and more. As Pepsi Beverages North America (PBNA), we dominate the beverage manufacturing, sales, and distribution landscape across the United States and Canada. Our 'Win with Purpose' philosophy drives us to innovate, perform, and make a positive impact. At PepsiCo, uniqueness is celebrated—what makes you different makes us better. We foster a culture of inclusion where every team member can dare to be themselves, influence global change, and grow professionally. Join our North America Beverage organization and be part of a faster, stronger, better company.

Role Overview

The Area Sales Manager (ASM) position at PepsiCo in Fargo, North Dakota, is a pivotal leadership role reporting to the Director or Sr. Sales Market Director. You will lead a dynamic team of Territory Sales Leads (TSLs), Sales Development Leads (SDLs), Merchandising Team Leads (MTLs), and frontline employees across two locations in the Dakota/Minnesota market. Your mission: drive selling targets, boost market share, net revenue, volume, and profitability while optimizing cost and labor management. Influence key stakeholders in Commercial, Go-To-Market (GTM), Delivery, and Warehouse functions to hit metrics like waste reduction, overtime control, 2:1 labor targets, Accounts Merchandised As Scheduled (AMAS), and Accounts Serviced As Scheduled (ASAS). This full-time role offers a salary range of $89,000 to $149,000, plus a 15% performance bonus, in a supportive environment focused on your success.

Key Responsibilities

As Area Sales Manager, you will spearhead sales and merchandising excellence in your geographic area. Key duties include directing all activities to deliver on performance goals, conducting in-market work-withs to coach on selling, display execution, and merchandising standards. Establish weekly 1:1s and team meetings for clear communication, set performance and behavioral expectations, and build capabilities through hiring, training, and employee relations for hourly and salaried staff. Use data tools to set objectives, implement coaching programs, and foster a healthy labor environment with safety and mentorship. Translate national priorities into territory plans, build customer partnerships, execute store calls, lead cross-functional collaboration, activate promotions, and drive pod culture of selling excellence, inclusion, and engagement.

Leadership and Team Development

Lead by example, shaping team culture and accountability through frontline leaders. Proactively resolve sales challenges as the Commercial team's escalation point.

Performance Optimization

Measure productivity, service targets, and develop strategic solutions for short-term goals while maximizing brand development.

Qualifications & Requirements

To thrive as PepsiCo's Area Sales Manager in Fargo, candidates need a Bachelor’s degree or equivalent work experience, plus a minimum of 5 years in selling. Proven leadership in managing sales teams, strong communication skills, data analysis proficiency, and experience in consumer goods or beverages are ideal. You should excel in coaching, customer relationship building, and cross-functional collaboration. Location-specific skills, confirmed experience, and education influence starting salary—discuss details with your recruiter.

Benefits & Perks

PepsiCo offers a premium compensation package beyond the $89,000-$149,000 salary and 15% annual bonus. Enjoy comprehensive benefits including medical, dental, vision, disability coverage, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), accident, group legal, and life insurance. Take advantage of paid time off (subject to eligibility) such as parental leave, vacation, sick days, and bereavement. Our Defined Contribution Retirement Plan supports long-term financial security. These perks are designed to support you and your family, ensuring work-life balance in a high-performance culture.

Career Growth

At PepsiCo, career advancement is real. As Area Sales Manager, you'll gain exposure to market-level planning, national initiatives, and strategic partnerships. Our supportive teams provide training, developmental programs, and mentorship to build your leadership skills. Move up to Sr. Sales Market Director or broader commercial roles. With global reach and a commitment to inclusion, your unique skills will fuel professional goals and global impact. Dare for Better—grow with the world's largest beverage portfolio.

Why Join Us

Why PepsiCo in Fargo? Be a game changer in the Dakota/Minnesota market, leading teams that deliver billion-dollar brands to communities. Enjoy competitive pay, robust benefits, and a culture where everyone’s invited to innovate and succeed. Influence stakeholders, activate promotions, and drive profitability in a collaborative pod environment. Fargo offers a vibrant lifestyle with low costs, outdoor adventures, and community spirit—perfect for ambitious leaders. Join PepsiCo to blaze trails, celebrate wins, and never settle for second best.

Role FAQs

What is the salary range for Area Sales Manager in Fargo?

The range is $89,000 - $149,000 USD annually, based on experience, skills, and location, plus a 15% performance bonus.

What team does the ASM lead?

A team of TSLs, SDLs, MTLs, and frontline employees across two locations in the Dakota/Minnesota market.

Is a degree required?

Bachelor’s degree or equivalent work experience is required, with at least 5 years of selling experience.

What benefits are offered?

Full medical, dental, vision, PTO, retirement plan, bonus, and more—subject to eligibility.

How does this role support career growth?

Through coaching, market planning, and cross-functional exposure, positioning you for senior leadership.