About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs over 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer delight. In India, PepsiCo has a strong presence with a vast distribution network and a focus on expanding in the fast-moving consumer goods (FMCG) sector. As a leader in the industry, PepsiCo invests heavily in its people, fostering a culture of excellence, collaboration, and performance-driven success.

Role Overview

The Area Sales Manager (ASM) position at PepsiCo in Warangal, Telangana, is a pivotal first-line managerial role designed for dynamic leaders ready to drive business growth in a competitive FMCG landscape. Reporting to regional sales leadership, the ASM oversees a portfolio of distributors of varying scales and leads a team of customer executives (CEs) on company payroll. This role emphasizes coaching CEs to execute joint business plans, resolving market challenges, and ensuring operational excellence within budget constraints. ASMs collaborate cross-functionally with marketing, sales development, revenue management, and supply chain teams to optimize go-to-market strategies, execute branding initiatives, and maintain stock availability. If you thrive in high-energy environments and have a passion for sales excellence, this role offers the platform to make a tangible impact on PepsiCo's market dominance in Telangana.

Key Responsibilities

Strategy and AOP Management

Develop and track Annual Operating Plan (AOP) targets for CEs aligned with unit objectives. Execute growth plans to consistently increase market shares across categories. Maintain transparent communication with field teams and partners while managing discounts and distributor margins effectively. Establish and retire distributor business (DB) channels, providing guidance on standard operating procedures.

Market Share Expansion

Boost market share through enhanced net and weighted distribution. Activate brands with pack-wise and channel-wise activities. Ensure asset productivity and champion corporate/regional marketing agendas. Build team capabilities to tackle channel partner stability issues and understand the financial implications of promotions for rationalized execution and clear adherence.

Team Building and Development

Assess performance capabilities of CEs, deliver development feedback, and recognize achievements on internal/external platforms. Partner with Sales HR to drive core people processes. Own frontline functional skill development and create comprehensive Development Action Plans to foster a high-performing team culture.

Cross-Functional Collaboration

Work closely with marketing for branding execution, sales development for capability building, revenue management for pricing strategies, and supply chain for seamless stock availability, ensuring a robust go-to-market model.

Qualifications & Requirements

To succeed as an Area Sales Manager at PepsiCo, candidates need at least 6 years of FMCG sales experience with proven go-to-market (GTM) expertise. An MBA is preferable, equipping you with strategic insights into sales operations. Key requirements include strong leadership to handle distributor networks, analytical skills for market intelligence and promotion impacts, and coaching abilities to develop customer executives. Familiarity with the Food & Beverage sector in India, particularly in competitive markets like Telangana, is essential. Excellent communication, problem-solving, and financial acumen round out the profile for this role.

Benefits & Perks

PepsiCo offers a comprehensive benefits package tailored to support your professional and personal growth. Enjoy a competitive salary estimated between ₹65,000 to ₹95,000 per month, plus performance-based incentives. Full health insurance coverage for you and your family, including medical, dental, and vision plans. Access to ongoing training programs, leadership development workshops, and tuition reimbursement for advanced degrees. Flexible work arrangements, generous paid time off, and wellness initiatives promote work-life balance. Additional perks include company vehicle or conveyance allowance, mobile reimbursement, and exclusive employee discounts on PepsiCo products.

Career Growth

At PepsiCo, career progression is a reality for high performers. As an ASM, you'll gain hands-on experience in sales leadership, paving the way for roles like Regional Sales Manager, National Key Account Manager, or even senior commercial leadership positions. PepsiCo's robust talent development framework includes mentorship programs, stretch assignments, and global exposure opportunities. Many ASMs advance within 2-3 years, leveraging the company's scale to build expertise across functions like marketing and supply chain. Join a meritocratic environment where your contributions directly fuel upward mobility.

Why Join Us

Choosing PepsiCo means aligning with a global powerhouse that values innovation and impact. In Warangal, you'll contribute to sustaining PepsiCo's leadership in India's dynamic FMCG market, working with cutting-edge brands and data-driven strategies. Benefit from a supportive culture that celebrates diversity, empowers decision-making, and rewards results. With Telangana's growing economy, this role positions you at the forefront of regional expansion. PepsiCo's commitment to sustainability—through initiatives like water conservation and sustainable sourcing—adds purpose to your career. Seize this opportunity to grow with a brand that refreshes the world.

Role FAQs

What is the experience level required for this role?

Minimum 6 years in FMCG sales with similar GTM exposure; MBA preferred.

Is relocation assistance provided?

PepsiCo offers support for eligible candidates relocating to Warangal.

What is the reporting structure?

ASMs report to Regional Sales Managers and collaborate with cross-functional teams.

Are there travel requirements?

Yes, frequent travel within the Warangal territory to meet distributors and teams.

How does PepsiCo support professional development?

Through tailored training, mentorship, and clear career progression paths.