About PepsiCo

PepsiCo is a global leader in beverages and convenient foods, with products enjoyed over one billion times daily across more than 200 countries. In 2021, the company generated $79 billion in net revenue, powered by iconic brands like Doritos, Lay's, Cheetos, Gatorade, Pepsi, and Quaker. PepsiCo's vision, 'Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+),' focuses on sustainability, human capital, and positive change for the planet and people. In Saudi Arabia, PepsiCo fosters a dynamic, collaborative culture that values diversity and inclusion, holding Mowaamah-GOLD certification. Employees thrive in an equitable space where innovative ideas drive success.

Role Overview

The Assistant Brand Manager for Doritos in Riyadh plays a pivotal role in executing strategic transformation initiatives for this bold snack brand. Reporting to the Brand Manager, you will drive sales and share growth through rigorous planning, monitoring, and cross-functional collaboration. This position focuses on positioning Doritos in the anchor demand space, enhancing product attributes, revamping flavors, and building an innovation pipeline. Ideal for passionate marketers with FMCG experience, this role offers hands-on involvement in Saudi-specific gaming activations, stakeholder management, and brand guardianship aligned with PepsiCo standards.

Key Focus Areas

From product innovation to market analysis, you'll ensure Doritos remains a rewarding, bold choice for solo gaming and online chatting moments, tailoring strategies to local consumer preferences in Saudi Arabia.

Key Responsibilities

As Assistant Brand Manager – Doritos, your core duties include:

• Executing the Doritos transformation agenda, covering positioning, product enhancements, flavor range revamps, and innovation launches.
• Leading cross-functional projects, liaising with Sales, Marketing, R&D, and Manufacturing for seamless commercialization.
• Tracking sales progress with distributors, monitoring financial performance, and conducting cost-benefit analyses to protect profitability.
• Supporting insight development, performance tracking, and opportunity identification for portfolio growth.
• Developing and executing annual brand and communication plans, managing A&M budgets, and creating Saudi-specific gaming activations like ad copies, POSM, and packaging.
• Collaborating with agencies for research, activations, promotions, and onboarding gaming platform partners and brand ambassadors.
• Managing approvals for packaging and promotions with agencies, suppliers, and government authorities.
• Analyzing consumer behavior, market trends, and competitor activity to uncover growth opportunities.
• Aligning field operations with marketing calendars, supporting GTM teams, and monitoring industry best practices.

Qualifications & Requirements

To excel in this role, candidates should possess:

• A Bachelor's degree in Marketing, Business Administration, or a related discipline.
• 2-4 years of experience in brand management, marketing, or FMCG, preferably in snacks or beverages.
• Strong analytical skills for financial tracking, insights, and cost-benefit analysis.
• Proven ability to manage cross-functional teams and stakeholders in a fast-paced environment.
• Deep knowledge of Saudi consumer trends, especially in gaming and snacking occasions.
• Excellent communication, project management, and agency collaboration skills.
• Familiarity with digital activations, promotions, and regulatory approval processes in Saudi Arabia.

PepsiCo values diversity; no discrimination based on age, gender, religion, disability, or other protected characteristics.

Benefits & Perks

Joining PepsiCo in Riyadh offers exceptional rewards:

• Competitive salary estimated at $65,000-$95,000 USD annually, based on Food & Beverage sector rates with a buffer.
• Performance-based incentives and bonuses tied to brand growth targets.
• Comprehensive health insurance, wellness programs, and family benefits.
• Professional development through training, mentorship, and global exposure.
• Flexible work options, modern office in Riyadh, and team-building events.
• Access to PepsiCo's pep+ sustainability initiatives and inclusive culture.

Career Growth

PepsiCo invests in talent with clear paths to Brand Manager, Senior roles, and beyond. Gain expertise in iconic brands, cross-functional leadership, and international markets. High performers advance quickly in a merit-based system, with opportunities for rotations across Middle East and global teams. Build a career shaping Doritos' future in Saudi Arabia's dynamic snacking market.

Why Join Us

Be part of a passionate team transforming Doritos into Saudi Arabia's top gaming snack. Work on innovative projects, collaborate with top agencies, and impact a $1B+ global brand. PepsiCo's commitment to diversity, sustainability, and employee flourishing creates a premium environment where your ideas matter. In Riyadh, enjoy a vibrant expat community, tax-free salary, and proximity to cultural landmarks. Drive real growth while advancing your career at a Fortune 500 powerhouse.

Role FAQs

Q: What is the work culture like at PepsiCo Saudi Arabia?
A: Dynamic, collaborative, and inclusive, with a focus on innovation and work-life balance.

Q: Is relocation support provided?
A: Yes, for eligible international candidates, including visa and housing assistance.

Q: What gaming experience is required?
A: Familiarity with Saudi gaming trends is ideal; training provided for activations.

Q: How does this role contribute to pep+?
A: Through sustainable innovation, efficient budgeting, and positive consumer engagements.

Q: When can I expect to hear back?
A: Applications reviewed within 2 weeks; top candidates interviewed promptly.