About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to delivering sustainable growth while creating positive change in the communities it serves. In Saudi Arabia, PepsiCo plays a pivotal role in the dynamic F&B market, driving innovation and consumer-centric strategies to lead the 'faster, stronger, better' vision across key markets. As a market leader, PepsiCo invests heavily in local talent, fostering an inclusive culture that values agility, leadership, and bold thinking.

Role Overview

The Assistant Brand Manager – KSA position in Riyadh is a high-impact entry-level leadership role within PepsiCo's marketing team. Reporting to senior brand management, you will spearhead the 'faster' pillar of PepsiCo's growth strategy, focusing on category agenda leadership in the Kingdom of Saudi Arabia (KSA). This consumer-centric role involves collaborating with global, regional, and local stakeholders to craft and execute brand plans that resonate with Saudi shoppers. With a salary estimated between $65,000 - $95,000 USD annually (adjusted for local market rates), this full-time opportunity offers exposure to 360-degree campaigns, sponsorships, and innovations in one of the region's fastest-growing markets.

Why This Role Stands Out

In KSA's competitive F&B landscape, you'll manage end-to-end campaign development from insights to shelf execution, partnering with bottlers and agencies. Ideal for ambitious professionals with 1-2 years of experience, this position demands multitasking across markets while maintaining high execution standards.

Key Responsibilities

As Assistant Brand Manager, your core duties will drive brand acceleration and market dominance:

• Support the development and deployment of category/brand plans using global/regional materials, creating localized content to maximize consumer and shopper preferences.
• Develop quarterly marketing calendars aligned with brand strategy and Annual Operating Plan (AOP) objectives.
• Lead the creation and execution of 360-consumer campaigns, from ideation and insights to launch and media-to-shelf delivery.
• Manage packaging, promotions, sponsorships, and events in partnership with bottlers, ensuring flawless execution.
• Monitor and control marketing budgets (A&M) per internal procedures while tracking monthly brand performance metrics like sales and market share.
• Commission influencers, digital content, and creative agencies for market-specific campaigns.
• Launch new innovations and maintain up-to-date business procedures, including quarterly self-testing for internal controls.

Qualifications & Requirements

To thrive in this role, candidates must demonstrate:

• A University Degree (BA) in Marketing, Business, or a related field.
• Minimum 1-2 years of relevant experience in brand management, marketing, or F&B.
• Fluency in English and Arabic, with strong written and verbal communication skills.
• Proven leadership to engage bottlers and senior management.
• Multitasking prowess to handle multiple campaigns across markets simultaneously.
• Agility to perform under stress and navigate ambiguity effectively.

Preferred Traits

PepsiCo seeks agile multitaskers who excel in fast-paced environments, blending strategic thinking with hands-on execution.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for KSA:

• Competitive base salary estimated at $65,000 - $95,000 USD yearly, with performance-based bonuses.
• Comprehensive health insurance, including family coverage and wellness programs.
• Generous annual leave, end-of-service benefits, and relocation support for Riyadh-based roles.
• Access to state-of-the-art facilities, hybrid work options, and employee discounts on PepsiCo products.
• Learning and development programs, including leadership training and global rotations.

Career Growth

PepsiCo is renowned for accelerating careers. Starting as Assistant Brand Manager, high performers advance to Brand Manager, Senior Brand Manager, and beyond within 2-5 years. In KSA, you'll gain exposure to regional hubs, digital marketing innovations, and cross-functional projects. PepsiCo's leadership development framework ensures mentorship, skill-building, and international opportunities, positioning you for C-suite trajectories in the global F&B giant.

Pathways at PepsiCo

From local market leadership to regional strategy roles, PepsiCo's 70/20/10 learning model (70% on-the-job, 20% coaching, 10% formal training) fuels rapid progression.

Why Join Us

Join PepsiCo in Riyadh to be at the forefront of KSA's booming consumer market, valued at billions. Work with world-class brands, influence millions of shoppers, and contribute to sustainable initiatives like PepsiCo Positive (pep+). Our Riyadh office offers a collaborative, innovative culture with modern amenities, fostering work-life balance in a vibrant city. With Saudi Vision 2030 aligning perfectly with our growth ambitions, this is your chance to build a legacy in one of the world's most dynamic economies.

Role FAQs

Q: What is the experience level required?
A: 1-2 years in marketing or brand management; fresh graduates with strong internships considered.

Q: Is Arabic proficiency mandatory?
A: Yes, for effective communication with local stakeholders and consumers.

Q: What is the work schedule?
A: Full-time, with flexibility for high-impact projects; occasional travel within KSA.

Q: Are there relocation benefits?
A: Yes, for qualifying candidates moving to Riyadh.

Q: How does PepsiCo support professional growth?
A: Through tailored development plans, global programs, and fast-track promotions for top talent.

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