About PepsiCo

PepsiCo is a global powerhouse in beverages and convenient foods, with products enjoyed over one billion times daily across more than 200 countries. In 2021, the company generated $79 billion in net revenue, fueled by iconic brands like LAY’S®, DORITOS®, CHEETOS®, GATORADE®, PEPSI®, and QUAKER®. PepsiCo's vision, 'Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+),' centers sustainability and human capital to drive value within planetary boundaries. In Saudi Arabia, PepsiCo fosters a dynamic, passionate culture that embraces collaboration, diversity, and inclusion. As an equal opportunity employer, PepsiCo complies with global human rights policies and is Mowaamah-GOLD certified, ensuring no discrimination based on age, gender, religion, disability, or other factors. Join a team where 'Space to be y( )u' empowers every voice.

Role Overview

The Assistant Brand Manager for Lay’s in Riyadh is pivotal in executing ground-level strategic transformation for one of PepsiCo's flagship snack brands. This full-time role focuses on driving sales and share growth through rigorous planning, monitoring, and cross-functional execution. You'll champion Lay’s positioning in the anchor demand space, enhance product attributes, revamp flavor ranges, and lead innovation pipelines. Working closely with the Senior Marketing Manager, you'll ensure alignment with corporate governance while translating local Saudi insights into engaging gaming activations. Ideal for ambitious graduates ready to act as the 'guardian of the brand' in a high-growth market.

Key Responsibilities

Brand Transformation and Execution

Lead the transformation of Lay’s, including positioning as a rewarding, bold snack for solo gaming and online chatting. Oversee product attribute enhancements, flavor range revamps, and innovation pipelines while managing stakeholders for maximum impact.

Cross-Functional Leadership

Drive projects across Sales, Marketing, R&D, and Manufacturing. Liaise with distributors for sales tracking, perform follow-ups, and flag gaps. Conduct cost-benefit analyses to safeguard profitability.

Performance Tracking and Insights

Monitor sales, financials, and market trends. Develop insights, benchmark competitors, and identify growth opportunities. Support annual brand and communication plans.

Marketing and Activations

Manage A&M budgets, on-pack promotions, and Saudi-specific gaming activations (ad copies, POSM, packaging). Work with agencies on research, ATL/BTL executions, and approvals with authorities.

Innovation and GTM

Drive flavor innovations, lift & shift opportunities, and channel-specific initiatives. Align field operations with marketing calendars and support salesforce execution.

Qualifications & Requirements

Candidates need a graduate or postgraduate degree, preferably in Marketing, Business, or a related field. Prior experience in brand management, marketing, or the Food & Beverage sector is essential, with strong analytical skills for performance tracking and cost analysis. Proficiency in cross-functional collaboration, stakeholder management, and local market knowledge (especially Saudi consumer behavior and gaming trends) is required. Excellent communication, project leadership, and budget management abilities are key. Familiarity with regulatory approvals and agency coordination is a plus.

Benefits & Perks

PepsiCo offers a premium employment package in Riyadh, including competitive salaries estimated at $65,000-$95,000 USD annually (adjusted for local market). Enjoy comprehensive health insurance, annual leave, and performance bonuses. Benefit from flexible work options, professional development programs, and exposure to global projects. Perks include employee discounts on PepsiCo products, wellness initiatives under pep+, and a collaborative office in Riyadh. As part of a diverse, inclusive culture, you'll access mentorship, training, and networking events tailored to Saudi Arabia's vibrant F&B landscape.

Career Growth

This role is a launchpad for marketing careers at PepsiCo. Excel as Assistant Brand Manager to advance to Senior Brand Manager or Category Lead roles. Gain expertise in innovation, digital activations, and sustainability through pep+. PepsiCo's dynamic teams provide mentorship, global rotations, and leadership programs. In Saudi Arabia's booming market, you'll build a network across MENA, positioning yourself for regional or international opportunities in snacks and beverages.

Why Join Us

Thrive in PepsiCo's innovative environment where no two days are the same. Contribute to Lay’s growth in Saudi Arabia's gaming-centric culture while upholding global standards. Be part of a company prioritizing people, planet, and performance. With Riyadh's strategic location and PepsiCo's investment in the region, this role offers unparalleled exposure to high-impact projects, fostering personal and professional flourishing.

Role FAQs

What is the work culture like at PepsiCo in Riyadh?

Dynamic, collaborative, and inclusive, with a focus on diversity and pep+ sustainability goals.

Is relocation support provided?

PepsiCo offers competitive packages; inquire during application for specifics.

What are the reporting lines?

Report to the Senior Marketing Manager, with cross-functional dotted lines to Sales and R&D.

Are there opportunities for innovation?

Yes, lead flavor revamps, LTOs, and gaming activations tailored to Saudi consumers.

How does PepsiCo support professional development?

Through training, mentorship, and global programs aligned with career aspirations.