About PepsiCo

PepsiCo Canada stands as a powerhouse in the consumer packaged goods (CPG) industry, consistently recognized as one of Canada's Top 100 Employers for seven consecutive years and a top employer for young people. With over 60 beloved Canadian brands like Lay’s, Doritos, Cheetos, Gatorade, bubly, PopCorners, and Bare Snacks, PepsiCo drives innovation and growth in the marketplace. The company is consumer-obsessed, prioritizing exciting local campaigns and product innovations that resonate with audiences. At PepsiCo, people are the greatest asset, fostering a dynamic environment where employees bring their whole selves to work and contribute to positive change for people and the planet through ambitious sustainability goals.

Role Overview

The Assistant Marketing Manager for Miss Vickie’s plays a pivotal role in elevating this iconic brand within PepsiCo Canada. Based in Mississauga, Ontario, this position reports directly to the Marketing Manager, Miss Vickie’s, and involves collaborating with cross-functional teams and creative agencies. Key focus areas include leading innovation launches, commercial projects, in-store activations, packaging development, and executing integrated marketing campaigns to deliver measurable business results. This is an ideal opportunity for a driven professional passionate about CPG marketing to make a tangible impact on a beloved snack brand.

Key Responsibilities

In this role, you will support the Marketing Manager in building a robust innovation pipeline and spearheading the commercialization of new product launches, from concept to packaging. You’ll lead in-store programs from brief to flawless execution, partnering closely with agency teams. Additional duties include delivering top-tier marketing and PR campaigns on time, influencing stakeholders across Leadership, Insights, Sales, Supply Chain, Legal, and RSA to execute consumer-centric plans. You’ll also handle planning cycle deliverables like AOP and Strat, while leveraging strong analytics through scorecards, post-gaming, and A&M budget management to drive data-informed decisions.

Strategic Collaboration

Expect to partner and influence a wide array of internal and external stakeholders, ensuring seamless alignment on consumer plans that propel brand growth.

Innovation Leadership

Take ownership of innovation launches, packaging development, and commercial projects, turning ideas into market-ready successes.

Qualifications & Requirements

PepsiCo seeks a consumer-obsessed team player who excels in fast-paced environments. Proven ability to deliver results through collaboration, consumer focus, and problem-solving is essential. Strong analytical skills to transform data into actionable insights are a must, alongside a self-starter mindset with high urgency and entrepreneurial spirit. Candidates need at least 1+ year of relevant marketing experience—CPG experience is a significant bonus—and a minimum bachelor’s degree, preferably in Business. If you’re ready to harness analytics and drive campaigns for iconic brands like Miss Vickie’s, this role is your launchpad.

Benefits & Perks

PepsiCo offers competitive compensation ranging from $63,300 to $103,200 CAD annually, paired with comprehensive benefits tailored to your needs. Enjoy a dynamic, inclusive culture that encourages authenticity, sustainability goals inspiring positive planetary change, and a supportive team dedicated to your professional development. As part of a global innovator team serving over 1 billion people daily, you’ll access resources for growth in a welcoming environment where everyone can dare to be themselves.

Career Growth

At PepsiCo, career progression is fueled by supportive teams and opportunities to learn, develop, and expand skills for future success. This Assistant Marketing Manager role provides hands-on experience in brand strategy, innovation, and cross-functional leadership, positioning you for advancement within PepsiCo’s vast portfolio. With a focus on professional growth, you’ll influence global impact while building a rewarding trajectory in CPG marketing.

Why Join Us

Joining PepsiCo means becoming part of a global team of innovators who make, move, and sell products enjoyed worldwide. Work in a culture where you’re invited to dare for better, influencing colleagues and the world at large. No matter your background, PepsiCo welcomes you to grow, innovate, and contribute to consumer-loved brands. In Mississauga, you’ll thrive in a growth-engine company outpacing competitors through consumer-centric strategies. PepsiCo may use AI in hiring to screen and assess applicants efficiently.

Role FAQs

What is the reporting structure?

This position reports directly to the Marketing Manager, Miss Vickie’s.

Is CPG experience required?

1+ year of relevant marketing experience is required; CPG is a bonus.

What salary can I expect?

Disclosed range is $63,300 - $103,200 CAD per year.

Where is the role located?

Mississauga, Ontario, Canada.

Is this a full-time position?

Yes, full-time employment.

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