Assistant Store Manager (Assistant Head Coach) – Nike Unite Bournemouth

About Nike

Nike, Inc. stands as the global leader in athletic footwear, apparel, equipment, and accessories. Founded in 1964, Nike has revolutionized sports culture through innovation, bold design, and an unwavering commitment to empowering athletes worldwide. With iconic brands like Air Jordan, Nike Dunk, and cutting-edge technologies such as Nike Air and Flyknit, Nike dominates the sportswear industry. Operating over 1,000 retail stores globally, including premium Nike Unite locations, Nike blends digital innovation with immersive retail experiences. In the UK, Nike Unite stores like Bournemouth Castlepoint represent the pinnacle of retail excellence, fostering community, sustainability, and consumer obsession. As a Nike team member, you'll join a culture that values Diversity, Equity & Inclusion (DE&I), athletic passion, and relentless pursuit of victory.

Role Overview

The Assistant Store Manager, known internally as Assistant Head Coach, at Nike Unite Bournemouth Castlepoint is a pivotal leadership role driving retail success. Reporting to the Head Coach (Store Manager), you'll co-lead a dynamic team of Athletes, Leads, and Coaches to create unparalleled shopping experiences. This full-time position demands retail expertise, team motivation, and a passion for sport. Located in vibrant Bournemouth, United Kingdom, this role offers the chance to implement Nike's strategies in sustainability, membership programs, and digital services while overseeing key store operations. If you thrive in fast-paced retail environments and embody Nike's 'Just Do It' ethos, this is your opportunity to elevate consumer experiences and achieve sales excellence.

Key Responsibilities

As Assistant Head Coach, your impact will be felt across store operations and team performance:

• Partner with the Head Coach to craft unique shopping experiences and deliver service excellence to every consumer.
• Coordinate, support, and supervise diverse teams, handling recruitment, development, performance management, and staffing for optimal work atmosphere.
• Drive operational excellence by implementing processes and tools to hit sales targets, boost consumer satisfaction, and enhance efficiency.
• Oversee critical departments including Commercial, Athlete, and Consumer Experience to ensure seamless execution.
• Champion Nike's store strategy, from sustainability initiatives to membership growth and digital service integration.
• Generate insightful reports on store activities, local marketplace trends, and consumer behaviors.
• Maintain compliance with all Nike standards, guidelines, and partnerships across stores and headquarters.

Qualifications & Requirements

Nike seeks proven leaders ready to coach the next generation of retail stars:

• Extensive retail experience, including proven management in leadership positions.
• Passion for Nike, sports, or sports fashion that fuels your daily motivation.
• Excellent command of English (written and spoken) for effective communication.
• Demonstrated ability to deliver exceptional consumer service and coach high-performing teams.
• Strong communication skills and flexibility for shift work, evenings, and weekends.

No formal degree required—your retail track record and enthusiasm speak volumes.

Benefits & Perks

Nike invests in its Head Coaches with a comprehensive package designed for long-term success:

• Competitive salary that scales with market rates and your experience.
• Monthly bonus payments tied to store performance.
• Generous online and in-store employee discounts on Nike products.
• Attractive Benefits Package, including Pension & Share scheme.
• Regular training in leadership, sales techniques, and product knowledge.
• Access to sports activities and unique Nike events.
• Staff dress code to embody Nike spirit and foster team unity.

Career Growth

At Nike, career progression is limitless. As Assistant Head Coach, you'll gain hands-on leadership in a high-volume retail environment, positioning you for promotion to Head Coach or beyond into district management, merchandising, or corporate roles. Nike's world-class development programs, mentorship from senior leaders, and global mobility opportunities ensure your growth aligns with the brand's expansion. Many UK retail leaders started as Athletes and rose through the ranks—your journey begins here in Bournemouth.

Why Join Us

Choosing Nike Unite Bournemouth means immersing yourself in a motivating environment where DE&I thrives, innovation drives results, and every day feels like game day. Bournemouth's coastal energy pairs perfectly with Nike's athletic vibe, offering a balanced lifestyle near beaches and urban amenities. Be part of a team building the world's best retail squad, influencing consumer experiences, and contributing to Nike's mission to bring inspiration and innovation to every athlete in the world. With endless opportunities for impact, this role isn't just a job—it's a launchpad for your Nike legacy.

Role FAQs

What is the work schedule like?

Full-time shifts including evenings and weekends to match peak retail hours.

Is retail experience mandatory?

Yes, extensive retail management experience is essential.

What makes Nike Unite stores unique?

They integrate advanced digital services, sustainability focus, and immersive consumer experiences beyond traditional retail.

How does Nike support career development?

Through tailored training, performance coaching, and clear paths to senior roles.

Apply today and step into your future with Nike!