Assistant Store Manager (Assistant Head Coach) - NIKE Maasmechelen, Belgium

About Nike

Nike, Inc. stands as the global leader in athletic footwear, apparel, equipment, and accessories. Founded in 1964, Nike has revolutionized sports culture through innovation, bold design, and an unwavering commitment to empowering athletes worldwide. With iconic brands like Air Jordan, Nike Running, and Nike Training, the company inspires millions to push their limits. Nike's retail presence, including factory stores like NIKE Maasmechelen, delivers premium experiences blending cutting-edge products with personalized service. As a Nike team member, you'll join a culture that values diversity, equity, inclusion (DE&I), and relentless pursuit of excellence. Nike's mission—'To bring inspiration and innovation to every athlete in the world'—defines every role, making it the ultimate destination for sports enthusiasts and retail professionals.

Role Overview

The Assistant Store Manager, known internally as Assistant Head Coach, at NIKE Maasmechelen is a pivotal leadership position in Nike's high-energy retail environment. Reporting to the Head Coach (Store Manager), you'll drive operational excellence, foster team growth, and create unforgettable consumer experiences. This full-time role demands passion for sport, retail savvy, and leadership prowess to oversee departments like Commercial, Athlete, and Consumer Experience. Located in Maasmechelen, Belgium, this position offers a dynamic platform to implement Nike's strategies on sustainability, membership programs, and digital services while achieving sales targets in a premium outlet setting.

Key Responsibilities

As Assistant Head Coach, your impact will span team leadership, operations, and consumer engagement:

• Partner with the Head Coach to craft unique shopping experiences and service excellence for every consumer.
• Lead a diverse team through recruitment, development, performance management, and staffing to maintain an exceptional work atmosphere.
• Deploy operational processes and tools to hit sales goals, enhance efficiency, productivity, and consumer satisfaction.
• Manage key store departments including Commercial, Athlete support, and Consumer Experience.
• Champion Nike's store strategies, from sustainability initiatives to membership growth and digital integration.
• Deliver insightful reports on store performance, local market trends, and consumer behaviors.
• Ensure full compliance with Nike's standards, guidelines, and partnerships across stores and headquarters.

Qualifications & Requirements

Nike seeks driven individuals ready to elevate retail standards. Key qualifications include:

• Extensive experience in retail, with proven management in leadership roles.
• Genuine passion for Nike products, sports, or sports fashion.
• Excellent English proficiency (written and spoken); additional languages advantageous in Belgium.
• Demonstrated expertise in delivering exceptional consumer service.
• Strong ability to coach, motivate, and develop high-performing teams.
• Superior communication skills and flexibility for shift work, including evenings and weekends.

Prior retail leadership experience is essential, paired with enthusiasm that aligns with Nike's athletic spirit.

Benefits & Perks

Nike invests in its Assistant Head Coaches with a comprehensive package designed for long-term success:

• Competitive salary that scales with market rates and your experience, plus monthly bonus potential.
• Generous online and in-store employee discounts on Nike gear.
• Robust benefits including pension plans and share schemes.
• Regular training in leadership, sales techniques, and product knowledge.
• Access to sports activities, unique Nike events, and a team dress code that embodies brand pride.
• A motivating workplace prioritizing DE&I, career development, and work-life balance.

Career Growth

At Nike, this role is a launchpad for retail leadership. Assistant Head Coaches gain hands-on experience in multi-department oversight, strategic implementation, and data-driven decision-making. Nike's global network offers pathways to Head Coach roles, district management, or corporate positions in merchandising, operations, or digital retail. With ongoing leadership programs and mentorship, you'll build skills for sustained advancement. Many Nike leaders started in stores, progressing to influence international strategies. Embrace Nike's culture of growth, and unlock your potential in a company that champions athlete-level performance.

Why Join Us

Choosing Nike means immersing yourself in a world-class brand that fuses sport, innovation, and community. In Maasmechelen, you'll lead in a vibrant outlet store serving passionate consumers. Enjoy a supportive team environment, premium perks, and the thrill of contributing to Nike's legacy. Whether coaching athletes (sales associates), optimizing operations, or driving sustainability, your work directly impacts global success. Nike values bold thinkers who thrive in fast-paced settings—join us to elevate retail, inspire others, and wear your passion every day.

Role FAQs

What is the work schedule like?

This full-time role involves shifts, including evenings and weekends, to align with peak retail hours.

Is retail experience required?

Yes, extensive retail management experience is essential for success as Assistant Head Coach.

What languages are needed?

Very good English (written and spoken) is required; knowledge of Dutch or French is a plus in Belgium.

Are there opportunities for bonuses?

Yes, monthly bonus payments are available based on performance and store results.

How does Nike support career development?

Through regular training, mentorship, and global mobility opportunities for ambitious leaders.

This role at NIKE Maasmechelen offers more than a job—it's a chance to coach winning teams and live the Nike ethos. Apply now to step into leadership with the world's top sports brand.