About Nike

Nike, Inc. is the world's leading sports brand, empowering athletes and consumers through innovative products, services, and experiences. With a presence in over 190 countries, Nike redefines retail through its flagship stores, blending cutting-edge technology, sustainability, and community engagement. In the UK, Nike stores like the one in Westfield White City, Shepherds Bush, London, serve as hubs for sports enthusiasts, offering premium footwear, apparel, and accessories. As a global leader, Nike prioritizes diversity, equity, and inclusion (DE&I), fostering environments where every team member thrives.

Role Overview

The Assistant Store Manager (Assistant Head Coach) Operations role at Nike West London is pivotal in elevating the retail experience. Reporting to the Head Coach (Store Manager), you'll drive operational excellence, team performance, and consumer satisfaction in a high-traffic location. This full-time position demands passion for sport, retail savvy, and leadership prowess. Embrace Nike's unique terminology—where Athletes (sales associates), Leads, Coaches, Assistant Head Coaches, and Head Coaches form an unstoppable team. Located in vibrant Westfield White City, Shepherds Bush, this role offers the chance to shape consumer journeys while advancing your career in one of London's premier shopping destinations.

Key Responsibilities

As Assistant Head Coach Operations, your impact will span team leadership, store operations, and strategic execution:

• Partner with the Head Coach to craft unforgettable shopping experiences and service excellence for every consumer.
• Lead, support, and supervise diverse teams through recruitment, development, performance management, and staffing to maintain peak performance.
• Deploy operational processes and tools to smash sales targets, boost efficiency, enhance consumer satisfaction, and drive productivity.
• Oversee key departments including Commercial, Athlete support, and Consumer Experience for seamless operations.
• Champion Nike's store strategy, from sustainability initiatives and membership programs to digital services integration.
• Deliver insightful reports on store activities, local market trends, and consumer behaviors to inform decisions.
• Ensure full compliance with Nike's standards, guidelines, and safety protocols.
• Collaborate with business partners across stores and headquarters for cohesive execution.

Qualifications & Requirements

To succeed as Nike's Assistant Head Coach Operations, bring these essentials:

• Extensive retail experience, including proven management roles in fast-paced environments.
• Genuine passion for Nike, sports, or sports fashion that fuels your motivation.
• Excellent command of English (written and spoken) for effective communication.
• Demonstrated expertise in delivering exceptional consumer service.
• Strong ability to coach, develop, and inspire high-performing teams.
• Flexibility for shift work, including evenings and weekends, to support store needs.

Prior leadership in retail operations is key, with a focus on results-driven mindset and adaptability.

Benefits & Perks

Nike invests in its team with a comprehensive package designed for long-term success:

• Attractive, market-competitive salary that grows with your experience and performance.
• Monthly bonus opportunities tied to store achievements.
• Generous online and in-store employee discounts on Nike products.
• Robust benefits including pension scheme and share options.
• Regular training in leadership, sales techniques, and product knowledge.
• Access to sports activities and unique Nike events.
• Dynamic, inclusive workplace championing DE&I.
• Team dress code featuring Nike gear to embody brand spirit.

Career Growth

Nike is committed to your professional journey. As Assistant Head Coach, you'll gain hands-on leadership experience, mentorship from seasoned Head Coaches, and exposure to Nike's global strategies. High performers advance to Head Coach roles, district management, or corporate opportunities. With ongoing development programs, you'll build skills in operations, digital retail, sustainability, and consumer analytics—positioning you for exponential growth within Nike's expansive ecosystem.

Why Join Us

Step into a role where work meets passion. At Nike West London, you'll lead in a motivating environment surrounded by sports innovation and consumer energy. Be part of a brand that doesn't just sell products—it inspires movement. Enjoy unparalleled perks, collaborative culture, and the chance to influence local communities in Shepherds Bush. Nike values bold thinkers who drive results, offering stability and excitement in London's retail scene. Join the best retail team on the globe and unleash your potential.

Role FAQs

What is the work schedule like?

This full-time role involves shifts, including evenings and weekends, to align with peak store hours.

Do I need prior Nike experience?

No, but retail leadership experience and passion for sport/Nike are essential.

What salary can I expect?

Competitive salary estimated at £32,000-£45,000 annually, plus bonuses (based on UK retail benchmarks).

How does Nike support career development?

Through targeted training, mentorship, and clear paths to promotion.

Is this role focused on operations only?

Primarily operations, with oversight of departments and strategic support.