About Gilead Sciences

Gilead Sciences is a leading biopharmaceutical company dedicated to creating a healthier world for all people. For over 35 years, Gilead has pioneered therapies for some of the world's most challenging diseases, including HIV, viral hepatitis, COVID-19, oncology, and inflammatory diseases. Headquartered in Foster City, California, Gilead's innovative portfolio has transformed patient lives globally, from groundbreaking HIV treatments like Biktarvy to cutting-edge oncology solutions and advancements in inflammatory conditions. With a relentless commitment to scientific discovery, collaboration, and access to therapies, Gilead employs thousands of passionate professionals driving bold ambitions in life-changing medicine.

Role Overview

The Associate Director of Consumer Strategy & Activation at Gilead Sciences is a pivotal leadership role in the marketing and data analytics team. Based in Foster City, California, this hybrid position focuses on leveraging advanced data modeling to identify, segment, and activate targeted consumer audiences. You will drive engagement for Gilead's transformative brands in HIV, oncology, and inflammatory diseases, ensuring campaigns deliver precise messaging to the right people at the right time. This role demands expertise in machine learning, statistical algorithms, and privacy-compliant data platforms like LiveRamp, making it ideal for data-savvy strategists passionate about biopharma marketing.

Key Impact Areas

In this role, you'll harness modeled audience techniques such as 3P look-alike modeling (LAL) to enhance targeting accuracy, optimize digital campaigns, and align strategies with Gilead's mission to improve patient outcomes worldwide.

Key Responsibilities

As Associate Director, your core duties include:

• Developing advanced machine learning models and statistical algorithms for highly targeted audience segments based on consumer behaviors, demographics, and healthcare data.
• Leveraging techniques like 3P LAL and look-alike modeling to build precise audiences for brand objectives.
• Collaborating with cross-functional teams in marketing, media, analytics, and creative to activate segments across digital channels.
• Monitoring and optimizing campaign performance using data science methods to boost effectiveness and ROI.
• Utilizing LiveRamp, data clean rooms, and similar platforms for seamless, privacy-compliant data integration from sources like 1P, 3P claims, SDoH, and SFMC.
• Ensuring rigorous data management, governance, quality, and compliance with healthcare privacy regulations.

Qualifications & Requirements

To succeed, candidates need:

• Basic Qualifications: Bachelor’s degree with 10 years of relevant experience; Master’s degree with 8 years; or PhD with 5 years in audience segmentation, data-driven marketing, or related fields.
• Technical Skills: Advanced proficiency in Python for modeling and automation, SQL for data manipulation, and integration of multi-source consumer data.
• Preferred Expertise: Experience with pharma data, large-scale consumer datasets, LiveRamp, and look-alike modeling for media buying. Familiarity with privacy laws governing healthcare and consumer data.
• Strong analytical problem-solving skills and ability to lead cross-functional initiatives as a people leader fostering inclusion and development.

Gilead values leaders who create inclusive environments where every team member feels empowered to innovate.

Benefits & Perks

Gilead Sciences offers a premium compensation package, including:

• Competitive salary estimated at $230,000 - $280,000 annually, based on biopharma sector rates for Associate Director roles in Foster City.
• Comprehensive health, dental, and vision insurance with generous 401(k) matching.
• Hybrid work flexibility combining office collaboration in Foster City with remote options.
• Professional development programs, tuition reimbursement, and leadership training.
• Wellness programs, paid parental leave, and volunteer opportunities aligned with Gilead's mission.
• Stock options and performance bonuses tied to company success in HIV, oncology, and beyond.

Career Growth

At Gilead, career progression is a priority. As a people leader, you'll mentor teams and evolve Gilead's inclusive culture. This role opens doors to senior marketing leadership, data science director positions, or global brand strategy roles. Gilead's focus on employee development ensures you'll gain exposure to cutting-edge biopharma challenges, from advancing HIV treatments to oncology breakthroughs and inflammatory disease innovations.

Why Join Gilead

Joining Gilead means contributing to therapies that have saved millions of lives in HIV and expanded into oncology and inflammatory diseases. Work in a collaborative, determined environment at our Foster City headquarters, where your data expertise directly impacts patient access and brand success. Be part of a company relentlessly advancing scientific innovations for global health challenges.

Role FAQs

Q: Is this a fully remote role? No, it's hybrid based in Foster City, California.

Q: What experience is required with pharma data? Preferred, especially with LiveRamp and healthcare datasets.

Q: Does Gilead support leadership development? Yes, with dedicated people leader training and inclusion initiatives.

Q: How does this role contribute to Gilead's mission? By optimizing consumer strategies for therapies in HIV, oncology, and inflammatory diseases.

Q: What is the estimated salary range? Approximately $230,000 - $280,000 USD yearly, plus benefits.