About PepsiCo

PepsiCo is a global leader in the food and beverage industry, renowned for iconic brands like Pepsi, Lay's, Gatorade, and Quaker. With operations in over 200 countries, PepsiCo employs hundreds of thousands of passionate professionals dedicated to delivering innovative products that delight consumers worldwide. In India, PepsiCo has a strong presence, driving growth through cutting-edge insights, analytics, and consumer-centric strategies. The company's commitment to sustainability, diversity, and innovation makes it an employer of choice for top talent in the F&B sector.

Role Overview

As an Associate Manager in PepsiCo Global Insights, based in Hyderabad, Telangana, you will play a pivotal role in the Always On Engine—a revolutionary human and cultural insights platform. This L6 position focuses on predicting F&B and cultural trends from online conversations using tools like Black Swan Trendscope, Discover.ai, and Tastewise. You will leverage social listening, Google insights, and big data to uncover deep consumer motivations, ensuring PepsiCo remains human-centric, culturally relevant, and future-ready. This full-time role demands expertise in social listening, consumer research, and storytelling to support ad-hoc projects and knowledge sharing across ICC and PepsiCo regions.

Key Responsibilities

Your day-to-day will involve supporting the PBUS 360AO Lead in governance, brief alignment, proposal coordination, and result delivery. Act as an expert in integrating 360AO tools with the Change Compass framework to answer business questions compellingly. Key tasks include:

• Analyzing trends via Trendscope for F&B insights and Tastewise for social media, menus, and recipes.
• Conducting social listening with platforms like Talkwalker, Hootsuite, or Sprinklr.
• Mining big data from video footage using self-serve platforms for human insights.
• Executing research projects independently, producing one-page summaries and presentations for local business teams.
• Managing the 360AO Portal, developing best practices, training materials, and collaborating with agencies like Black Swan and Tastewise.

Delivering Impactful Insights

Expect to blend BIG data (what's happening) with THICK data (human drivers) to craft stories that influence brand strategy, innovation, and competitive intelligence. Your work will directly enhance PepsiCo's agility in responding to market shifts, such as post-COVID consumer trends.

Qualifications & Requirements

To succeed, you need 5-6 years of experience in F&B market research, insights, analytics, marketing, or competitive intelligence. A BA/BSc is required, with a Master's in psychology, anthropology, or statistics as a plus. Must-haves include:

• Experience with qualitative research agencies and social media listening.
• Proficiency in custom qualitative (preferred) and quantitative consumer research.
• Understanding of brand/innovation strategy and trends/foresight projects (e.g., flavor innovation, health benefits).
• Strong communication skills, especially in PowerPoint, email, and presenting to business teams.
• Comfort with big data/social listening tools.

Previous exposure to complex, multi-stakeholder environments is essential.

Benefits & Perks

PepsiCo offers a rewarding package for this Associate Manager role:

• Estimated salary range of INR 16.5L - 29.7L per year, based on sector benchmarks with a buffer for top performers.
• Comprehensive health insurance, retirement benefits, and performance bonuses.
• Flexible work options, modern Hyderabad office with amenities like gym and cafeteria.
• Learning opportunities through global training programs and tool certifications.
• Employee wellness programs, including mental health support and fitness challenges.

Career Growth

This role is a launchpad for advancement in PepsiCo's insights ecosystem. Excel here to move into senior leadership, global projects, or specialized foresight roles. PepsiCo invests in talent with mentorship, leadership development, and cross-functional exposure across regions. Many alumni progress to director-level positions, leveraging skills in AI-driven insights and consumer behavior.

Why Join Us

Join PepsiCo in Hyderabad to be at the forefront of F&B innovation. Work on transformative projects that shape global trends, collaborate with diverse teams, and make a tangible impact on billion-dollar brands. Enjoy a premium culture emphasizing work-life balance, inclusivity, and purpose-driven work. In India's dynamic market, your insights will drive PepsiCo's leadership in snacks and beverages.

Role FAQs

What tools will I use daily?

Primarily Black Swan Trendscope, Tastewise, Discover.ai, social listening platforms, and big data self-serve tools.

Is relocation support provided?

Yes, for eligible candidates moving to Hyderabad.

What is the work culture like?

Collaborative, innovative, with a focus on agility and storytelling.

Are there opportunities for international travel?

Yes, for knowledge sharing and agency collaborations.

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