About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer insights that drive business success. In India, PepsiCo has a strong presence with manufacturing facilities, distribution networks, and innovation hubs, making it a powerhouse in the CPG (Consumer Packaged Goods) sector. As Associate Manager - Insights in Hyderabad, you'll contribute to PepsiCo's Contract Food Business (CFB) unit focused on South Africa, leveraging data to fuel strategic decisions.

Role Overview

The Associate Manager - Insights role at PepsiCo in Hyderabad, Telangana, is a pivotal position within the analytics team. This full-time opportunity involves delivering high-impact reporting and analytics for South Africa’s CFB business unit. You'll create dashboards, conduct periodic performance reviews, and perform ad-hoc analyses using internal and external data sources. The focus is on ensuring accurate, timely insights that support stakeholders, optimize processes, and drive automation. Ideal for professionals with 5+ years in consumer insights, this role demands expertise in CPG data sources like Nielsen, IRI, and Kantar, alongside visualization tools such as Tableau and Power BI. Join PepsiCo to turn data into actionable strategies in the dynamic food and beverage industry.

Key Responsibilities

In this role, you'll be at the forefront of data-driven decision-making. Key responsibilities include:

• Delivering market, portfolio, and brand-level reporting of marketing KPIs using intuitive dashboards and standardized templates.
• Providing clear explanations of business performance, identifying key drivers, and highlighting opportunities for optimization.
• Monitoring channel, customer, and competitor performance, while executing both periodic and ad-hoc reporting requests.
• Conducting deep-dive analyses and responding to stakeholder follow-ups with compelling, data-driven insights and visualizations.
• Ensuring data quality, streamlining processes, and championing automation and standardization initiatives to enhance efficiency.

These tasks ensure PepsiCo's CFB business in South Africa remains agile and competitive in the fast-paced CPG landscape.

Technical and Analytical Focus

Your work will heavily involve synthesizing complex datasets into visual stories, supporting everything from marketing strategies to operational improvements.

Qualifications & Requirements

To excel as Associate Manager - Insights at PepsiCo, candidates must meet these criteria:

• 5+ years of experience in consumer insights, analytics, or research within CPG companies or leading agencies such as NIQ, IPSOS, or IRI.
• Master’s degree in Economics, Sociology, Mathematics, Marketing, or Management.
• Strong technical skills, including familiarity with CPG data sources (Nielsen, IRI, Kantar) and proficiency in visualization tools like Tableau or Power BI (preferred).
• Deep understanding of CPG performance metrics and the ability to synthesize insights visually.
• Exceptional stakeholder management skills and fluent English communication (mandatory).
• Preferred: Experience with Agile methodologies and operational consulting.

These qualifications position you to thrive in PepsiCo's data-centric environment, delivering insights that matter.

Benefits & Perks

PepsiCo offers a premium compensation package designed to attract top talent:

• Competitive estimated salary range of INR 16.5L - 27.5L per annum, based on Food & Beverage sector rates in India with a buffer for performance.
• Comprehensive health insurance, including medical, dental, and wellness programs for you and your family.
• Generous paid time off, flexible working hours, and hybrid work options in Hyderabad's state-of-the-art office.
• Performance-based bonuses, stock options, and retirement savings plans.
• Employee discounts on PepsiCo products and perks like gym memberships and meal vouchers.

Work-Life Balance

PepsiCo prioritizes employee well-being with initiatives like mental health support and family-friendly policies.

Career Growth

At PepsiCo, your career trajectory is limitless. This Associate Manager role serves as a launchpad to senior analytics positions, regional leadership, or global insights teams. With access to PepsiCo University, mentorship programs, and cross-functional projects, you'll gain exposure to international markets like South Africa’s CFB. Many alumni advance to Director-level roles within 3-5 years, supported by clear promotion paths and skill-building in AI-driven analytics and emerging CPG trends.

Why Join Us

Choosing PepsiCo means joining a legacy of innovation in the food and beverage industry. In Hyderabad, you'll work in a vibrant hub with collaborative teams, cutting-edge tools, and a focus on sustainability. Impact global brands, collaborate with diverse stakeholders, and grow in a company ranked among India's top employers. PepsiCo's commitment to pep+ (PepsiCo Positive) ensures your work contributes to positive change, from sustainable sourcing to healthier products. Seize this opportunity to elevate your career in consumer insights.

Role FAQs

What is the experience level required?

5+ years in consumer insights, analytics, or CPG research.

Is relocation assistance provided?

Yes, for eligible candidates moving to Hyderabad.

What tools will I use daily?

Primarily Tableau/Power BI for dashboards, plus CPG data platforms like Nielsen and Kantar.

Is this role remote?

Hybrid model with flexibility, based in Hyderabad.

How does PepsiCo support professional development?

Through training, certifications, and global mobility programs.