About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In India, PepsiCo has a strong presence with manufacturing facilities, innovation centers, and a commitment to sustainable growth. The company invests heavily in digital transformation, eCommerce, and performance marketing to drive shopper engagement and sales across diverse markets. Joining PepsiCo means becoming part of a dynamic, innovative team that shapes the future of consumer goods.

Role Overview

The Associate Manager - Media Execution and Operations role at PepsiCo in Hyderabad is a pivotal position within the eCommerce marketing team. This hands-on role focuses on planning, managing, executing, and optimizing performance marketing campaigns across European markets, with a primary emphasis on Amazon Marketing Services, Citrus, and Criteo ads. Reporting to senior commercial leads, you will collaborate closely with eComm teams to align campaigns with business objectives, priority products, and budgets. This position demands a blend of strategic thinking, flawless execution, and data-driven insights to deliver measurable results in a fast-paced, matrix organization.

Why This Role Matters

In the competitive eCommerce landscape, especially in Europe, effective performance marketing is key to driving revenue growth for PepsiCo brands. You will proactively identify opportunities through keyword expansion, ad testing, and landing page optimizations, ensuring campaigns exceed KPIs while staying within budgets.

Key Responsibilities

As Associate Manager, your core duties include:

• Partnering with commercial teams across European markets to understand objectives, challenges, priorities, and budgets for campaign planning.
• Conducting forecasting for annual and monthly budgets, deploying best practices in performance and on-platform search campaigns.
• Proactively seeking new opportunities via ad groups, ad copy testing, landing page optimizations, keyword expansion, and managing a test & learn agenda.
• Managing eComm performance campaigns across multiple retailer platforms, markets, and PepsiCo brands, including keyword research and ad copy development.
• Tracking and analyzing campaign data to achieve business goals, optimizing for KPIs, budgets, and deadlines while lifting learnings across markets.
• Presenting results to internal stakeholders, building reporting solutions with cross-functional teams like Sales and Business Units.
• Liaising with analytics and data science teams to discover data-driven optimization strategies and staying updated on performance marketing trends and competition.

Qualifications & Requirements

To succeed in this role, candidates should have:

• 3-4+ years of experience in eCommerce marketing or Shopper Marketing, with a solid understanding of the EU eCommerce landscape.
• Proficiency in PPC/CPC/CPM models, strong analytical, numerical, and reporting skills paired with a creative mindset.
• Excellent verbal and written English communication, advanced Microsoft Office skills (especially Excel and PowerPoint).
• Demonstrated ability to navigate and influence matrix organizations remotely, building strong relationships at management and operational levels.
• A candidate profile that embodies hands-on execution, strategic thinking, top analytical skills, curiosity, fast learning, team collaboration, and independent working.

Preferred Traits

Ideal candidates are 'get things done' performers with a sense for organizational dynamics, flawless execution, and the ability to work effectively with distant local teams.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for high performers:

• Competitive estimated salary range of INR 16.5L - 29.7L per annum, based on Food & Beverage sector rates in India with a 5-10% buffer.
• Comprehensive health insurance, including medical, dental, and wellness programs for employees and families.
• Performance-based incentives, stock options, and annual bonuses.
• Flexible hybrid work model, generous paid time off, and parental leave policies.
• Access to state-of-the-art facilities in Hyderabad, including modern offices and collaboration spaces.

Career Growth

PepsiCo is committed to nurturing talent through structured development programs. In this role, you'll gain exposure to global eCommerce strategies, cross-market learnings, and advanced analytics tools. High performers advance to senior management positions, such as Media Strategy Leads or Regional eComm Directors. The company's leadership academies, mentorship programs, and international rotations provide clear paths for progression in digital marketing and operations.

Why Join Us

Work at the intersection of cutting-edge digital marketing and world-class brands. PepsiCo's scale offers unparalleled opportunities to impact millions of shoppers across Europe from Hyderabad. Enjoy a collaborative culture that values innovation, diversity, and work-life balance. Be part of sustainability initiatives like PepsiCo Positive (pep+), aiming for net-zero emissions. With a 5-star employer rating on platforms like Glassdoor, PepsiCo India is a launchpad for ambitious careers in FMCG.

Role FAQs

What is the experience level required?

3-4+ years in eCommerce or Shopper Marketing.

Is travel involved?

Minimal; primarily remote collaboration with EU teams.

What platforms will I work with?

Amazon Marketing Services, Citrus, Criteo, and other retailer platforms.

How does PepsiCo support professional development?

Through training, certifications in performance marketing, and global mobility programs.

What is the work culture like in Hyderabad?

Dynamic, inclusive, with hybrid flexibility and focus on results and innovation.