About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio of iconic brands that bring joy to consumers in over 200 countries. In the U.S., PepsiCo Foods drives innovation and growth through beloved snacks like Lay’s, Baked, PopCorners, Simply, SunChips, and Smartfood. Headquartered in Purchase, New York, PepsiCo combines global scale with local expertise to deliver consumer-centric products that emphasize sustainability, health, and flavor. As a Fortune 500 company, PepsiCo invests heavily in talent development, cutting-edge marketing, and data-driven strategies to maintain its position as an industry leader.

Role Overview

The Associate Manager, Media Strategy, Planning & Investment role within PepsiCo Foods US is a pivotal position based in Plano, Texas. This role supports the execution of paid media strategies for PepsiCo’s Functional Foods Brand portfolio—including Baked, PopCorners, Simply, SunChips, and Smartfood—alongside Lay’s. You will develop data-driven, consumer-centric media plans that maximize ROI, enhance brand equity, and fuel growth across omnichannel platforms. With a salary range of $93,500 - $156,450 USD, plus a 10% performance bonus, this position offers substantial earning potential and exposure to high-impact projects in a dynamic CPG environment.

Why This Role Stands Out

In this fast-paced role, you'll steward significant media investments, optimize campaigns in real-time, and collaborate with top-tier agency partners and internal teams. It's ideal for strategic thinkers passionate about media innovation who thrive on translating consumer insights into measurable business results.

Key Responsibilities

Your day-to-day will involve hands-on media stewardship and cross-functional partnership. Key responsibilities include:

• Supporting paid media strategy, plan development, and tactical execution, including in-flight optimizations for Functional Foods Brands and Lay’s.
• Aligning media strategies with marketing objectives and consumer insights, adhering to PepsiCo Foods media planning principles.
• Championing test-and-learn initiatives to codify best practices and share learnings organization-wide.
• Stewarding paid media investments for efficiency, monitoring performance, and delivering actionable insights.
• Managing relationships with agency partners and collaborating with Marketing Science and Commerce Media teams.

Success Metrics

Success is measured by relationship building, media sufficiency, ROI targets, brand impact, viewability benchmarks, and budget adherence.

Qualifications & Requirements

To excel in this role, candidates need:

• 3+ years of experience in media strategy, planning, and investment, preferably in CPG or agency settings.
• Hands-on expertise in media measurement, omnichannel planning, data-driven marketing, and performance analytics.
• Exceptional organizational, communication, and project management skills to convey complex concepts to diverse stakeholders.
• A strategic mindset with passion for media innovation, consumer engagement, and managing priorities in a data-driven, fast-paced environment.

Preferred Background

Prior CPG experience is highly valued, along with proven ability to drive ROI through optimized media plans.

Benefits & Perks

PepsiCo offers a comprehensive compensation package designed to support your well-being and financial security:

• Salary range: $93,500 - $156,450 USD, based on experience and location.
• 10% annual performance bonus, subject to eligibility.
• Paid time off, including parental leave, vacation, sick, and bereavement.
• Health benefits: Medical, dental, vision, disability, health and dependent care reimbursement accounts.
• Additional perks: Employee Assistance Program (EAP), accident, group legal, and life insurance.
• Defined Contribution Retirement Plan for long-term financial growth.

Career Growth

At PepsiCo, career progression is a priority. This Associate Manager role serves as a launchpad for advancement into senior media strategy positions, brand leadership, or broader marketing roles. You'll gain exposure to executive stakeholders, innovative tools, and cross-functional projects. PepsiCo's robust learning programs, mentorship opportunities, and internal mobility ensure your professional development aligns with business growth. Many alumni advance to Director-level roles within 3-5 years.

Why Join Us

Joining PepsiCo means becoming part of a purpose-driven company committed to sustainable growth, diversity, and innovation. In Plano, Texas, you'll work in a collaborative hub with modern facilities and proximity to major markets. PepsiCo champions equal opportunity, considering qualified applicants with criminal histories per fair chance laws. As an Equal Opportunity Employer, we value diversity across age, race, gender, sexual orientation, veteran status, and disability. This role offers the chance to impact billion-dollar brands, leverage cutting-edge analytics, and contribute to consumer-loved products.

Role FAQs

What is the work environment like?

Fast-paced, data-driven, and collaborative, with a focus on hybrid flexibility in Plano, TX.

Is agency experience required?

Preferred but not mandatory; CPG media planning experience is key.

What tools or platforms will I use?

Omnichannel platforms, analytics tools, and measurement frameworks aligned with PepsiCo KPIs.

How does PepsiCo support work-life balance?

Through generous PTO, parental leave, EAP, and wellness benefits.

What's the next career step?

Senior Manager or Director of Media Strategy, with paths into brand management.