Global Demand Campaigns Strategist
Atlassian
Global Demand Campaigns Strategist
Job Description
Global Demand Campaigns Strategist
📋 Job Overview
Atlassian is seeking a Global Demand Campaigns Manager to plan, execute, and optimize end-to-end multi-channel demand generation programs. This role involves partnering across various teams to design persona-based programs that enhance pipeline and conversion velocity. The position requires managing global campaigns and leveraging data to improve engagement and conversion.
📍 Location: San Francisco, United States
🏢 Category: Marketing
📅 Posted: 2025-12-10 07:07 PM
🎯 Key Responsibilities
- Manage macro and micro-segmentation to deliver more targeted and relevant messaging
- Facilitate campaign success by building solid distribution strategies and execute on operational processes
- Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion
- Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events
- Expand distribution through paid channels and external partnerships; manage vendor relationships
- Own awareness, adoption, and retention campaigns and partner with demand generation experts and product marketers
- Support the Product Marketing team with product launches and translate business goals into demand-generation strategies
- Understand Atlassian's products and customer journeys and how to market and engage key targets and personas
- Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs
- Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals
- Coordinate project timelines, dependencies, and resource allocation across multiple teams
- Maintain operational processes including campaign ticketing, calendars, and post-mortems
- Leverage marketing automation tools and related technology integrations to increase demand
✅ Required Qualifications
- 7+ years of experience in B2B demand generation
- Proven experience planning and executing global, multi-channel campaigns
- Understanding and experience working with high-touch sales and low-touch self-serve motions
- Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel
- A passion for metrics and data-driven decision making
- Strong analytical skills and experience with marketing analytics tools and dashboards
- Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce)
- Extraordinary program management and communication skills
- Excellent written and verbal communication skills
- Bachelor’s degree in Marketing, Business, or equivalent experience
- The desire to roll up your sleeves and do the dirty work to get the job done
⭐ Preferred Qualifications
- Experience in SaaS/technology marketing
- Familiarity with ABM and persona-based campaign frameworks
- Experience adapting campaigns for international/regional audiences
- Comfortable in a fast-paced, distributed work environment
🛠️ Required Skills
- Marketing analytics tools and dashboards
- Marketing automation platforms (Eloqua, Marketo, HubSpot)
- CRM platforms (Salesforce)
- Program management
- Communication skills
- Analytical skills
- Data-driven decision making
- Ability to influence cross-functional stakeholders
🎁 Benefits & Perks
- Health and wellbeing resources
- Paid volunteer days
- Wide range of perks and benefits designed to support employees, their families, and community engagement
Locations
- San Francisco, United States
Salary
127,800 - 199,750 USD / yearly
Estimated Salary Rangemedium confidence
120,000 - 180,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Marketing analytics tools and dashboardsintermediate
- Marketing automation platforms (Eloqua, Marketo, HubSpot)intermediate
- CRM platforms (Salesforce)intermediate
- Program managementintermediate
- Communication skillsintermediate
- Analytical skillsintermediate
- Data-driven decision makingintermediate
- Ability to influence cross-functional stakeholdersintermediate
Required Qualifications
- 7+ years of experience in B2B demand generation (experience)
- Proven experience planning and executing global, multi-channel campaigns (experience)
- Understanding and experience working with high-touch sales and low-touch self-serve motions (experience)
- Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel (experience)
- A passion for metrics and data-driven decision making (experience)
- Strong analytical skills and experience with marketing analytics tools and dashboards (experience)
- Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce) (experience)
- Extraordinary program management and communication skills (experience)
- Excellent written and verbal communication skills (experience)
- Bachelor’s degree in Marketing, Business, or equivalent experience (experience)
- The desire to roll up your sleeves and do the dirty work to get the job done (experience)
Preferred Qualifications
- Experience in SaaS/technology marketing (experience)
- Familiarity with ABM and persona-based campaign frameworks (experience)
- Experience adapting campaigns for international/regional audiences (experience)
- Comfortable in a fast-paced, distributed work environment (experience)
Responsibilities
- Manage macro and micro-segmentation to deliver more targeted and relevant messaging
- Facilitate campaign success by building solid distribution strategies and execute on operational processes
- Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion
- Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events
- Expand distribution through paid channels and external partnerships; manage vendor relationships
- Own awareness, adoption, and retention campaigns and partner with demand generation experts and product marketers
- Support the Product Marketing team with product launches and translate business goals into demand-generation strategies
- Understand Atlassian's products and customer journeys and how to market and engage key targets and personas
- Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs
- Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals
- Coordinate project timelines, dependencies, and resource allocation across multiple teams
- Maintain operational processes including campaign ticketing, calendars, and post-mortems
- Leverage marketing automation tools and related technology integrations to increase demand
Benefits
- general: Health and wellbeing resources
- general: Paid volunteer days
- general: Wide range of perks and benefits designed to support employees, their families, and community engagement
Tags & Categories
Global Demand Campaigns Strategist
Atlassian
Global Demand Campaigns Strategist
Job Description
Global Demand Campaigns Strategist
📋 Job Overview
Atlassian is seeking a Global Demand Campaigns Manager to plan, execute, and optimize end-to-end multi-channel demand generation programs. This role involves partnering across various teams to design persona-based programs that enhance pipeline and conversion velocity. The position requires managing global campaigns and leveraging data to improve engagement and conversion.
📍 Location: San Francisco, United States
🏢 Category: Marketing
📅 Posted: 2025-12-10 07:07 PM
🎯 Key Responsibilities
- Manage macro and micro-segmentation to deliver more targeted and relevant messaging
- Facilitate campaign success by building solid distribution strategies and execute on operational processes
- Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion
- Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events
- Expand distribution through paid channels and external partnerships; manage vendor relationships
- Own awareness, adoption, and retention campaigns and partner with demand generation experts and product marketers
- Support the Product Marketing team with product launches and translate business goals into demand-generation strategies
- Understand Atlassian's products and customer journeys and how to market and engage key targets and personas
- Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs
- Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals
- Coordinate project timelines, dependencies, and resource allocation across multiple teams
- Maintain operational processes including campaign ticketing, calendars, and post-mortems
- Leverage marketing automation tools and related technology integrations to increase demand
✅ Required Qualifications
- 7+ years of experience in B2B demand generation
- Proven experience planning and executing global, multi-channel campaigns
- Understanding and experience working with high-touch sales and low-touch self-serve motions
- Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel
- A passion for metrics and data-driven decision making
- Strong analytical skills and experience with marketing analytics tools and dashboards
- Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce)
- Extraordinary program management and communication skills
- Excellent written and verbal communication skills
- Bachelor’s degree in Marketing, Business, or equivalent experience
- The desire to roll up your sleeves and do the dirty work to get the job done
⭐ Preferred Qualifications
- Experience in SaaS/technology marketing
- Familiarity with ABM and persona-based campaign frameworks
- Experience adapting campaigns for international/regional audiences
- Comfortable in a fast-paced, distributed work environment
🛠️ Required Skills
- Marketing analytics tools and dashboards
- Marketing automation platforms (Eloqua, Marketo, HubSpot)
- CRM platforms (Salesforce)
- Program management
- Communication skills
- Analytical skills
- Data-driven decision making
- Ability to influence cross-functional stakeholders
🎁 Benefits & Perks
- Health and wellbeing resources
- Paid volunteer days
- Wide range of perks and benefits designed to support employees, their families, and community engagement
Locations
- San Francisco, United States
Salary
127,800 - 199,750 USD / yearly
Estimated Salary Rangemedium confidence
120,000 - 180,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Marketing analytics tools and dashboardsintermediate
- Marketing automation platforms (Eloqua, Marketo, HubSpot)intermediate
- CRM platforms (Salesforce)intermediate
- Program managementintermediate
- Communication skillsintermediate
- Analytical skillsintermediate
- Data-driven decision makingintermediate
- Ability to influence cross-functional stakeholdersintermediate
Required Qualifications
- 7+ years of experience in B2B demand generation (experience)
- Proven experience planning and executing global, multi-channel campaigns (experience)
- Understanding and experience working with high-touch sales and low-touch self-serve motions (experience)
- Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel (experience)
- A passion for metrics and data-driven decision making (experience)
- Strong analytical skills and experience with marketing analytics tools and dashboards (experience)
- Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce) (experience)
- Extraordinary program management and communication skills (experience)
- Excellent written and verbal communication skills (experience)
- Bachelor’s degree in Marketing, Business, or equivalent experience (experience)
- The desire to roll up your sleeves and do the dirty work to get the job done (experience)
Preferred Qualifications
- Experience in SaaS/technology marketing (experience)
- Familiarity with ABM and persona-based campaign frameworks (experience)
- Experience adapting campaigns for international/regional audiences (experience)
- Comfortable in a fast-paced, distributed work environment (experience)
Responsibilities
- Manage macro and micro-segmentation to deliver more targeted and relevant messaging
- Facilitate campaign success by building solid distribution strategies and execute on operational processes
- Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion
- Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events
- Expand distribution through paid channels and external partnerships; manage vendor relationships
- Own awareness, adoption, and retention campaigns and partner with demand generation experts and product marketers
- Support the Product Marketing team with product launches and translate business goals into demand-generation strategies
- Understand Atlassian's products and customer journeys and how to market and engage key targets and personas
- Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs
- Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals
- Coordinate project timelines, dependencies, and resource allocation across multiple teams
- Maintain operational processes including campaign ticketing, calendars, and post-mortems
- Leverage marketing automation tools and related technology integrations to increase demand
Benefits
- general: Health and wellbeing resources
- general: Paid volunteer days
- general: Wide range of perks and benefits designed to support employees, their families, and community engagement
Tags & Categories