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Global Demand Campaigns Strategist

Atlassian

Global Demand Campaigns Strategist

Atlassian logo

Atlassian

full-time

Posted: December 10, 2025

Number of Vacancies: 1

Job Description

Global Demand Campaigns Strategist

📋 Job Overview

Atlassian is seeking a Global Demand Campaigns Manager to plan, execute, and optimize end-to-end multi-channel demand generation programs. This role involves partnering across various teams to design persona-based programs that enhance pipeline and conversion velocity. The position requires managing global campaigns and leveraging data to improve engagement and conversion.

📍 Location: San Francisco, United States

🏢 Category: Marketing

📅 Posted: 2025-12-10 07:07 PM

🎯 Key Responsibilities

  • Manage macro and micro-segmentation to deliver more targeted and relevant messaging
  • Facilitate campaign success by building solid distribution strategies and execute on operational processes
  • Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion
  • Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events
  • Expand distribution through paid channels and external partnerships; manage vendor relationships
  • Own awareness, adoption, and retention campaigns and partner with demand generation experts and product marketers
  • Support the Product Marketing team with product launches and translate business goals into demand-generation strategies
  • Understand Atlassian's products and customer journeys and how to market and engage key targets and personas
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs
  • Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals
  • Coordinate project timelines, dependencies, and resource allocation across multiple teams
  • Maintain operational processes including campaign ticketing, calendars, and post-mortems
  • Leverage marketing automation tools and related technology integrations to increase demand

✅ Required Qualifications

  • 7+ years of experience in B2B demand generation
  • Proven experience planning and executing global, multi-channel campaigns
  • Understanding and experience working with high-touch sales and low-touch self-serve motions
  • Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel
  • A passion for metrics and data-driven decision making
  • Strong analytical skills and experience with marketing analytics tools and dashboards
  • Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce)
  • Extraordinary program management and communication skills
  • Excellent written and verbal communication skills
  • Bachelor’s degree in Marketing, Business, or equivalent experience
  • The desire to roll up your sleeves and do the dirty work to get the job done

⭐ Preferred Qualifications

  • Experience in SaaS/technology marketing
  • Familiarity with ABM and persona-based campaign frameworks
  • Experience adapting campaigns for international/regional audiences
  • Comfortable in a fast-paced, distributed work environment

🛠️ Required Skills

  • Marketing analytics tools and dashboards
  • Marketing automation platforms (Eloqua, Marketo, HubSpot)
  • CRM platforms (Salesforce)
  • Program management
  • Communication skills
  • Analytical skills
  • Data-driven decision making
  • Ability to influence cross-functional stakeholders

🎁 Benefits & Perks

  • Health and wellbeing resources
  • Paid volunteer days
  • Wide range of perks and benefits designed to support employees, their families, and community engagement

Locations

  • San Francisco, United States

Salary

127,800 - 199,750 USD / yearly

Estimated Salary Rangemedium confidence

120,000 - 180,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Marketing analytics tools and dashboardsintermediate
  • Marketing automation platforms (Eloqua, Marketo, HubSpot)intermediate
  • CRM platforms (Salesforce)intermediate
  • Program managementintermediate
  • Communication skillsintermediate
  • Analytical skillsintermediate
  • Data-driven decision makingintermediate
  • Ability to influence cross-functional stakeholdersintermediate

Required Qualifications

  • 7+ years of experience in B2B demand generation (experience)
  • Proven experience planning and executing global, multi-channel campaigns (experience)
  • Understanding and experience working with high-touch sales and low-touch self-serve motions (experience)
  • Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel (experience)
  • A passion for metrics and data-driven decision making (experience)
  • Strong analytical skills and experience with marketing analytics tools and dashboards (experience)
  • Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce) (experience)
  • Extraordinary program management and communication skills (experience)
  • Excellent written and verbal communication skills (experience)
  • Bachelor’s degree in Marketing, Business, or equivalent experience (experience)
  • The desire to roll up your sleeves and do the dirty work to get the job done (experience)

Preferred Qualifications

  • Experience in SaaS/technology marketing (experience)
  • Familiarity with ABM and persona-based campaign frameworks (experience)
  • Experience adapting campaigns for international/regional audiences (experience)
  • Comfortable in a fast-paced, distributed work environment (experience)

Responsibilities

  • Manage macro and micro-segmentation to deliver more targeted and relevant messaging
  • Facilitate campaign success by building solid distribution strategies and execute on operational processes
  • Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion
  • Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events
  • Expand distribution through paid channels and external partnerships; manage vendor relationships
  • Own awareness, adoption, and retention campaigns and partner with demand generation experts and product marketers
  • Support the Product Marketing team with product launches and translate business goals into demand-generation strategies
  • Understand Atlassian's products and customer journeys and how to market and engage key targets and personas
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs
  • Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals
  • Coordinate project timelines, dependencies, and resource allocation across multiple teams
  • Maintain operational processes including campaign ticketing, calendars, and post-mortems
  • Leverage marketing automation tools and related technology integrations to increase demand

Benefits

  • general: Health and wellbeing resources
  • general: Paid volunteer days
  • general: Wide range of perks and benefits designed to support employees, their families, and community engagement

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MarketingSan FranciscoUnited StatesMarketing

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Atlassian logo

Global Demand Campaigns Strategist

Atlassian

Global Demand Campaigns Strategist

Atlassian logo

Atlassian

full-time

Posted: December 10, 2025

Number of Vacancies: 1

Job Description

Global Demand Campaigns Strategist

📋 Job Overview

Atlassian is seeking a Global Demand Campaigns Manager to plan, execute, and optimize end-to-end multi-channel demand generation programs. This role involves partnering across various teams to design persona-based programs that enhance pipeline and conversion velocity. The position requires managing global campaigns and leveraging data to improve engagement and conversion.

📍 Location: San Francisco, United States

🏢 Category: Marketing

📅 Posted: 2025-12-10 07:07 PM

🎯 Key Responsibilities

  • Manage macro and micro-segmentation to deliver more targeted and relevant messaging
  • Facilitate campaign success by building solid distribution strategies and execute on operational processes
  • Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion
  • Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events
  • Expand distribution through paid channels and external partnerships; manage vendor relationships
  • Own awareness, adoption, and retention campaigns and partner with demand generation experts and product marketers
  • Support the Product Marketing team with product launches and translate business goals into demand-generation strategies
  • Understand Atlassian's products and customer journeys and how to market and engage key targets and personas
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs
  • Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals
  • Coordinate project timelines, dependencies, and resource allocation across multiple teams
  • Maintain operational processes including campaign ticketing, calendars, and post-mortems
  • Leverage marketing automation tools and related technology integrations to increase demand

✅ Required Qualifications

  • 7+ years of experience in B2B demand generation
  • Proven experience planning and executing global, multi-channel campaigns
  • Understanding and experience working with high-touch sales and low-touch self-serve motions
  • Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel
  • A passion for metrics and data-driven decision making
  • Strong analytical skills and experience with marketing analytics tools and dashboards
  • Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce)
  • Extraordinary program management and communication skills
  • Excellent written and verbal communication skills
  • Bachelor’s degree in Marketing, Business, or equivalent experience
  • The desire to roll up your sleeves and do the dirty work to get the job done

⭐ Preferred Qualifications

  • Experience in SaaS/technology marketing
  • Familiarity with ABM and persona-based campaign frameworks
  • Experience adapting campaigns for international/regional audiences
  • Comfortable in a fast-paced, distributed work environment

🛠️ Required Skills

  • Marketing analytics tools and dashboards
  • Marketing automation platforms (Eloqua, Marketo, HubSpot)
  • CRM platforms (Salesforce)
  • Program management
  • Communication skills
  • Analytical skills
  • Data-driven decision making
  • Ability to influence cross-functional stakeholders

🎁 Benefits & Perks

  • Health and wellbeing resources
  • Paid volunteer days
  • Wide range of perks and benefits designed to support employees, their families, and community engagement

Locations

  • San Francisco, United States

Salary

127,800 - 199,750 USD / yearly

Estimated Salary Rangemedium confidence

120,000 - 180,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Marketing analytics tools and dashboardsintermediate
  • Marketing automation platforms (Eloqua, Marketo, HubSpot)intermediate
  • CRM platforms (Salesforce)intermediate
  • Program managementintermediate
  • Communication skillsintermediate
  • Analytical skillsintermediate
  • Data-driven decision makingintermediate
  • Ability to influence cross-functional stakeholdersintermediate

Required Qualifications

  • 7+ years of experience in B2B demand generation (experience)
  • Proven experience planning and executing global, multi-channel campaigns (experience)
  • Understanding and experience working with high-touch sales and low-touch self-serve motions (experience)
  • Comprehensive understanding of enterprise lead generation standard methodologies and industry trends, and self-serve funnel (experience)
  • A passion for metrics and data-driven decision making (experience)
  • Strong analytical skills and experience with marketing analytics tools and dashboards (experience)
  • Hands-on experience with marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce) (experience)
  • Extraordinary program management and communication skills (experience)
  • Excellent written and verbal communication skills (experience)
  • Bachelor’s degree in Marketing, Business, or equivalent experience (experience)
  • The desire to roll up your sleeves and do the dirty work to get the job done (experience)

Preferred Qualifications

  • Experience in SaaS/technology marketing (experience)
  • Familiarity with ABM and persona-based campaign frameworks (experience)
  • Experience adapting campaigns for international/regional audiences (experience)
  • Comfortable in a fast-paced, distributed work environment (experience)

Responsibilities

  • Manage macro and micro-segmentation to deliver more targeted and relevant messaging
  • Facilitate campaign success by building solid distribution strategies and execute on operational processes
  • Use data and analytics to segment audiences, personalize experiences, and optimize funnel conversion
  • Develop and execute integrated global campaigns across email, in-product, web personalization, paid media, content syndication, and events
  • Expand distribution through paid channels and external partnerships; manage vendor relationships
  • Own awareness, adoption, and retention campaigns and partner with demand generation experts and product marketers
  • Support the Product Marketing team with product launches and translate business goals into demand-generation strategies
  • Understand Atlassian's products and customer journeys and how to market and engage key targets and personas
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs
  • Drive tight alignment with Sales and Product Marketing to ensure seamless execution and meet quarterly pipeline goals
  • Coordinate project timelines, dependencies, and resource allocation across multiple teams
  • Maintain operational processes including campaign ticketing, calendars, and post-mortems
  • Leverage marketing automation tools and related technology integrations to increase demand

Benefits

  • general: Health and wellbeing resources
  • general: Paid volunteer days
  • general: Wide range of perks and benefits designed to support employees, their families, and community engagement

Target Your Resume for "Global Demand Campaigns Strategist" , Atlassian

Get personalized recommendations to optimize your resume specifically for Global Demand Campaigns Strategist. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Global Demand Campaigns Strategist" , Atlassian

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

MarketingSan FranciscoUnited StatesMarketing

Related Jobs You May Like

No related jobs found at the moment.