Learning Marketing Manager
Atlassian
Learning Marketing Manager
Job Description
Learning Marketing Manager
📋 Job Overview
The Learning Marketing Manager at Atlassian will develop and execute marketing strategies for learning and credentialing programs. This role involves leading go-to-market strategies for new courses and credentials, driving customer success, and creating engaging content to boost learner engagement and retention.
📍 Location: London, United Kingdom
🏢 Category: Marketing
📅 Posted: 2025-12-02 03:15 AM
🎯 Key Responsibilities
- Build and execute annual and quarterly marketing strategies for Learning & Credentialing, aligned to business and learner goals
- Lead GTM for new courses, credentials, and recertification launches
- Develop full-funnel campaigns with clear goals, segmented audiences, tailored messaging, and measurable outcomes
- Continuously refine segmentation using behavioral, demographic, and performance data
- Integrate Learning campaigns into broader customer journeys in partnership with internal marketers and PMMs
- Champion customer success marketing, adoption, and user enablement programs
- Market to enterprise, mid-market, and SMB segments with a proven B2C approach
- Craft persona-driven strategies for end users, admins, power users, and execs
- Write crisp, conversion-focused copy for email, landing pages, social, paid ads, and in-product placements
- Tailor storytelling to learning personas and journey stages to boost engagement and retention
- Maintain brand voice while optimizing for performance
- Design campaigns to acquire and nurture new learners across organic, paid, email, and in-product channels
- Guide learners through progressive learning paths toward certification
- Target high-value and underserved cohorts with smart segmentation
- Partner with PMM to articulate the value of our learning and certification offerings
- Elevate the brand as a core part of the customer and community experience
- Build gamified learner journeys that drive milestones and ongoing progress
- Activate behavior-based nudges and content triggers with the Learning product team
- Design re-engagement programs for at-risk or lapsed learners
- Be the marketing lead for Learning, aligning product, content, community, lifecycle, and sales enablement
- Drive internal readiness and campaign briefs to amplify Learning across all touchpoints
- Evangelize learning and credentialing within the company
- Define and track KPIs for campaign performance, learner growth, and certification rates
- Use behavioral and cohort data to sharpen segmentation and messaging
- Run A/B and multivariate tests to optimize journeys and conversions
- Translate insights into higher-impact campaigns
✅ Required Qualifications
- Experience marketing SaaS-based learning programs (e.g., learning paths, courses, credentials)
- Deep understanding of learning personas and archetypes, and how to market to them effectively
- Experience with gamification strategies and milestone-based learning journeys to encourage learner momentum
- Familiarity with cohort testing, segmentation, and performance analysis to refine marketing and messaging
- Strong ability to align marketing outcomes with learner behavior and overall business goals
⭐ Preferred Qualifications
- Familiarity with LMS platforms, certification software, or self-service learning models
🛠️ Required Skills
- Marketing strategy development
- Go-to-market strategy
- Full-funnel campaign development
- Segmentation and data analysis
- Customer success marketing
- Content creation and copywriting
- Storytelling
- Brand voice management
- Campaign design and execution
- Gamification
- Behavior-based marketing
- Cross-functional collaboration
- KPI tracking and optimization
- A/B and multivariate testing
- Data-driven decision making
🎁 Benefits & Perks
- Health and wellbeing resources
- Paid volunteer days
- Additional perks and benefits (visit go.atlassian.com/perksandbenefits for more details)
Locations
- London, United Kingdom
Salary
Estimated Salary Rangemedium confidence
60,000 - 85,000 GBP / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Marketing strategy developmentintermediate
- Go-to-market strategyintermediate
- Full-funnel campaign developmentintermediate
- Segmentation and data analysisintermediate
- Customer success marketingintermediate
- Content creation and copywritingintermediate
- Storytellingintermediate
- Brand voice managementintermediate
- Campaign design and executionintermediate
- Gamificationintermediate
- Behavior-based marketingintermediate
- Cross-functional collaborationintermediate
- KPI tracking and optimizationintermediate
- A/B and multivariate testingintermediate
- Data-driven decision makingintermediate
Required Qualifications
- Experience marketing SaaS-based learning programs (e.g., learning paths, courses, credentials) (experience)
- Deep understanding of learning personas and archetypes, and how to market to them effectively (experience)
- Experience with gamification strategies and milestone-based learning journeys to encourage learner momentum (experience)
- Familiarity with cohort testing, segmentation, and performance analysis to refine marketing and messaging (experience)
- Strong ability to align marketing outcomes with learner behavior and overall business goals (experience)
Preferred Qualifications
- Familiarity with LMS platforms, certification software, or self-service learning models (experience)
Responsibilities
- Build and execute annual and quarterly marketing strategies for Learning & Credentialing, aligned to business and learner goals
- Lead GTM for new courses, credentials, and recertification launches
- Develop full-funnel campaigns with clear goals, segmented audiences, tailored messaging, and measurable outcomes
- Continuously refine segmentation using behavioral, demographic, and performance data
- Integrate Learning campaigns into broader customer journeys in partnership with internal marketers and PMMs
- Champion customer success marketing, adoption, and user enablement programs
- Market to enterprise, mid-market, and SMB segments with a proven B2C approach
- Craft persona-driven strategies for end users, admins, power users, and execs
- Write crisp, conversion-focused copy for email, landing pages, social, paid ads, and in-product placements
- Tailor storytelling to learning personas and journey stages to boost engagement and retention
- Maintain brand voice while optimizing for performance
- Design campaigns to acquire and nurture new learners across organic, paid, email, and in-product channels
- Guide learners through progressive learning paths toward certification
- Target high-value and underserved cohorts with smart segmentation
- Partner with PMM to articulate the value of our learning and certification offerings
- Elevate the brand as a core part of the customer and community experience
- Build gamified learner journeys that drive milestones and ongoing progress
- Activate behavior-based nudges and content triggers with the Learning product team
- Design re-engagement programs for at-risk or lapsed learners
- Be the marketing lead for Learning, aligning product, content, community, lifecycle, and sales enablement
- Drive internal readiness and campaign briefs to amplify Learning across all touchpoints
- Evangelize learning and credentialing within the company
- Define and track KPIs for campaign performance, learner growth, and certification rates
- Use behavioral and cohort data to sharpen segmentation and messaging
- Run A/B and multivariate tests to optimize journeys and conversions
- Translate insights into higher-impact campaigns
Benefits
- general: Health and wellbeing resources
- general: Paid volunteer days
- general: Additional perks and benefits (visit go.atlassian.com/perksandbenefits for more details)
Tags & Categories
Learning Marketing Manager
Atlassian
Learning Marketing Manager
Job Description
Learning Marketing Manager
📋 Job Overview
The Learning Marketing Manager at Atlassian will develop and execute marketing strategies for learning and credentialing programs. This role involves leading go-to-market strategies for new courses and credentials, driving customer success, and creating engaging content to boost learner engagement and retention.
📍 Location: London, United Kingdom
🏢 Category: Marketing
📅 Posted: 2025-12-02 03:15 AM
🎯 Key Responsibilities
- Build and execute annual and quarterly marketing strategies for Learning & Credentialing, aligned to business and learner goals
- Lead GTM for new courses, credentials, and recertification launches
- Develop full-funnel campaigns with clear goals, segmented audiences, tailored messaging, and measurable outcomes
- Continuously refine segmentation using behavioral, demographic, and performance data
- Integrate Learning campaigns into broader customer journeys in partnership with internal marketers and PMMs
- Champion customer success marketing, adoption, and user enablement programs
- Market to enterprise, mid-market, and SMB segments with a proven B2C approach
- Craft persona-driven strategies for end users, admins, power users, and execs
- Write crisp, conversion-focused copy for email, landing pages, social, paid ads, and in-product placements
- Tailor storytelling to learning personas and journey stages to boost engagement and retention
- Maintain brand voice while optimizing for performance
- Design campaigns to acquire and nurture new learners across organic, paid, email, and in-product channels
- Guide learners through progressive learning paths toward certification
- Target high-value and underserved cohorts with smart segmentation
- Partner with PMM to articulate the value of our learning and certification offerings
- Elevate the brand as a core part of the customer and community experience
- Build gamified learner journeys that drive milestones and ongoing progress
- Activate behavior-based nudges and content triggers with the Learning product team
- Design re-engagement programs for at-risk or lapsed learners
- Be the marketing lead for Learning, aligning product, content, community, lifecycle, and sales enablement
- Drive internal readiness and campaign briefs to amplify Learning across all touchpoints
- Evangelize learning and credentialing within the company
- Define and track KPIs for campaign performance, learner growth, and certification rates
- Use behavioral and cohort data to sharpen segmentation and messaging
- Run A/B and multivariate tests to optimize journeys and conversions
- Translate insights into higher-impact campaigns
✅ Required Qualifications
- Experience marketing SaaS-based learning programs (e.g., learning paths, courses, credentials)
- Deep understanding of learning personas and archetypes, and how to market to them effectively
- Experience with gamification strategies and milestone-based learning journeys to encourage learner momentum
- Familiarity with cohort testing, segmentation, and performance analysis to refine marketing and messaging
- Strong ability to align marketing outcomes with learner behavior and overall business goals
⭐ Preferred Qualifications
- Familiarity with LMS platforms, certification software, or self-service learning models
🛠️ Required Skills
- Marketing strategy development
- Go-to-market strategy
- Full-funnel campaign development
- Segmentation and data analysis
- Customer success marketing
- Content creation and copywriting
- Storytelling
- Brand voice management
- Campaign design and execution
- Gamification
- Behavior-based marketing
- Cross-functional collaboration
- KPI tracking and optimization
- A/B and multivariate testing
- Data-driven decision making
🎁 Benefits & Perks
- Health and wellbeing resources
- Paid volunteer days
- Additional perks and benefits (visit go.atlassian.com/perksandbenefits for more details)
Locations
- London, United Kingdom
Salary
Estimated Salary Rangemedium confidence
60,000 - 85,000 GBP / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Marketing strategy developmentintermediate
- Go-to-market strategyintermediate
- Full-funnel campaign developmentintermediate
- Segmentation and data analysisintermediate
- Customer success marketingintermediate
- Content creation and copywritingintermediate
- Storytellingintermediate
- Brand voice managementintermediate
- Campaign design and executionintermediate
- Gamificationintermediate
- Behavior-based marketingintermediate
- Cross-functional collaborationintermediate
- KPI tracking and optimizationintermediate
- A/B and multivariate testingintermediate
- Data-driven decision makingintermediate
Required Qualifications
- Experience marketing SaaS-based learning programs (e.g., learning paths, courses, credentials) (experience)
- Deep understanding of learning personas and archetypes, and how to market to them effectively (experience)
- Experience with gamification strategies and milestone-based learning journeys to encourage learner momentum (experience)
- Familiarity with cohort testing, segmentation, and performance analysis to refine marketing and messaging (experience)
- Strong ability to align marketing outcomes with learner behavior and overall business goals (experience)
Preferred Qualifications
- Familiarity with LMS platforms, certification software, or self-service learning models (experience)
Responsibilities
- Build and execute annual and quarterly marketing strategies for Learning & Credentialing, aligned to business and learner goals
- Lead GTM for new courses, credentials, and recertification launches
- Develop full-funnel campaigns with clear goals, segmented audiences, tailored messaging, and measurable outcomes
- Continuously refine segmentation using behavioral, demographic, and performance data
- Integrate Learning campaigns into broader customer journeys in partnership with internal marketers and PMMs
- Champion customer success marketing, adoption, and user enablement programs
- Market to enterprise, mid-market, and SMB segments with a proven B2C approach
- Craft persona-driven strategies for end users, admins, power users, and execs
- Write crisp, conversion-focused copy for email, landing pages, social, paid ads, and in-product placements
- Tailor storytelling to learning personas and journey stages to boost engagement and retention
- Maintain brand voice while optimizing for performance
- Design campaigns to acquire and nurture new learners across organic, paid, email, and in-product channels
- Guide learners through progressive learning paths toward certification
- Target high-value and underserved cohorts with smart segmentation
- Partner with PMM to articulate the value of our learning and certification offerings
- Elevate the brand as a core part of the customer and community experience
- Build gamified learner journeys that drive milestones and ongoing progress
- Activate behavior-based nudges and content triggers with the Learning product team
- Design re-engagement programs for at-risk or lapsed learners
- Be the marketing lead for Learning, aligning product, content, community, lifecycle, and sales enablement
- Drive internal readiness and campaign briefs to amplify Learning across all touchpoints
- Evangelize learning and credentialing within the company
- Define and track KPIs for campaign performance, learner growth, and certification rates
- Use behavioral and cohort data to sharpen segmentation and messaging
- Run A/B and multivariate tests to optimize journeys and conversions
- Translate insights into higher-impact campaigns
Benefits
- general: Health and wellbeing resources
- general: Paid volunteer days
- general: Additional perks and benefits (visit go.atlassian.com/perksandbenefits for more details)
Tags & Categories