Online Marketing Manager, Paid Search
Atlassian
Online Marketing Manager, Paid Search
Job Description
Online Marketing Manager, Paid Search
📋 Job Overview
The Online Marketing Manager, Paid Search at Atlassian will drive the growth of the paid search channel by developing and optimizing paid search strategies. This role involves managing multi-million dollar budgets, collaborating with cross-functional teams, and using data to inform decisions and enhance campaign performance.
📍 Location: Remote, Americas (Remote/Hybrid)
🏢 Category: Marketing
📅 Posted: 2025-12-11 07:11 PM
🎯 Key Responsibilities
- Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize ROI
- Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns
- Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy
- Dive deep into reporting, including bids, devices, audience segments, geo and demo targets, creative, etc.
- Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution
- Process trademark whitelisting requests for Atlassian partnerships and submit competitor trademark violations, when necessary
- Submit and manage project requests with cross-functional teams
✅ Required Qualifications
- 3 - 5 years of proven experience in paid search running complex search accounts
- Deep understanding of search engine marketing and a track record of driving channel growth
- Affinity to data and excellent analytical skills when manipulating data sets
- Highly organized and detail-driven
- Proven record in successfully handling multiple projects at a given time
- Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams
- Ability to work in a team environment as well as independently
- Cares about the output and the quality of the results
- Dedication & love for the work and team and a desire to make the team better in all aspects
⭐ Preferred Qualifications
- Experience with keyword trademark management and 3rd party tools
- SQL knowledge
- Experience with reporting, data presentation, and visualization using Tableau
🛠️ Required Skills
- Paid search strategies and optimizations
- Analytics
- Testing
- SEM
- Data-driven optimization
- Keyword management
- Bidding strategies
- Ad copy optimization
- Reporting
- Budget management
- Collaboration
- Trademark management
- Project management
- Data manipulation (e.g., pivot tables, VLOOKUP)
- Detail-oriented
- Teamwork
- Independent work
- Quality focus
- Dedication
🎁 Benefits & Perks
- Health and wellbeing resources
- Paid volunteer days
- Wide range of perks and benefits designed to support employees, their families, and community engagement
Locations
- Remote, Americas (Remote)
Salary
117,000 - 152,750 USD / yearly
Estimated Salary Rangemedium confidence
120,000 - 180,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Paid search strategies and optimizationsintermediate
- Analyticsintermediate
- Testingintermediate
- SEMintermediate
- Data-driven optimizationintermediate
- Keyword managementintermediate
- Bidding strategiesintermediate
- Ad copy optimizationintermediate
- Reportingintermediate
- Budget managementintermediate
- Collaborationintermediate
- Trademark managementintermediate
- Project managementintermediate
- Data manipulation (e.g., pivot tables, VLOOKUP)intermediate
- Detail-orientedintermediate
- Teamworkintermediate
- Independent workintermediate
- Quality focusintermediate
- Dedicationintermediate
Required Qualifications
- 3 - 5 years of proven experience in paid search running complex search accounts (experience)
- Deep understanding of search engine marketing and a track record of driving channel growth (experience)
- Affinity to data and excellent analytical skills when manipulating data sets (experience)
- Highly organized and detail-driven (experience)
- Proven record in successfully handling multiple projects at a given time (experience)
- Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams (experience)
- Ability to work in a team environment as well as independently (experience)
- Cares about the output and the quality of the results (experience)
- Dedication & love for the work and team and a desire to make the team better in all aspects (experience)
Preferred Qualifications
- Experience with keyword trademark management and 3rd party tools (experience)
- SQL knowledge (experience)
- Experience with reporting, data presentation, and visualization using Tableau (experience)
Responsibilities
- Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize ROI
- Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns
- Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy
- Dive deep into reporting, including bids, devices, audience segments, geo and demo targets, creative, etc.
- Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution
- Process trademark whitelisting requests for Atlassian partnerships and submit competitor trademark violations, when necessary
- Submit and manage project requests with cross-functional teams
Benefits
- general: Health and wellbeing resources
- general: Paid volunteer days
- general: Wide range of perks and benefits designed to support employees, their families, and community engagement
Tags & Categories
Online Marketing Manager, Paid Search
Atlassian
Online Marketing Manager, Paid Search
Job Description
Online Marketing Manager, Paid Search
📋 Job Overview
The Online Marketing Manager, Paid Search at Atlassian will drive the growth of the paid search channel by developing and optimizing paid search strategies. This role involves managing multi-million dollar budgets, collaborating with cross-functional teams, and using data to inform decisions and enhance campaign performance.
📍 Location: Remote, Americas (Remote/Hybrid)
🏢 Category: Marketing
📅 Posted: 2025-12-11 07:11 PM
🎯 Key Responsibilities
- Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize ROI
- Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns
- Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy
- Dive deep into reporting, including bids, devices, audience segments, geo and demo targets, creative, etc.
- Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution
- Process trademark whitelisting requests for Atlassian partnerships and submit competitor trademark violations, when necessary
- Submit and manage project requests with cross-functional teams
✅ Required Qualifications
- 3 - 5 years of proven experience in paid search running complex search accounts
- Deep understanding of search engine marketing and a track record of driving channel growth
- Affinity to data and excellent analytical skills when manipulating data sets
- Highly organized and detail-driven
- Proven record in successfully handling multiple projects at a given time
- Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams
- Ability to work in a team environment as well as independently
- Cares about the output and the quality of the results
- Dedication & love for the work and team and a desire to make the team better in all aspects
⭐ Preferred Qualifications
- Experience with keyword trademark management and 3rd party tools
- SQL knowledge
- Experience with reporting, data presentation, and visualization using Tableau
🛠️ Required Skills
- Paid search strategies and optimizations
- Analytics
- Testing
- SEM
- Data-driven optimization
- Keyword management
- Bidding strategies
- Ad copy optimization
- Reporting
- Budget management
- Collaboration
- Trademark management
- Project management
- Data manipulation (e.g., pivot tables, VLOOKUP)
- Detail-oriented
- Teamwork
- Independent work
- Quality focus
- Dedication
🎁 Benefits & Perks
- Health and wellbeing resources
- Paid volunteer days
- Wide range of perks and benefits designed to support employees, their families, and community engagement
Locations
- Remote, Americas (Remote)
Salary
117,000 - 152,750 USD / yearly
Estimated Salary Rangemedium confidence
120,000 - 180,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Paid search strategies and optimizationsintermediate
- Analyticsintermediate
- Testingintermediate
- SEMintermediate
- Data-driven optimizationintermediate
- Keyword managementintermediate
- Bidding strategiesintermediate
- Ad copy optimizationintermediate
- Reportingintermediate
- Budget managementintermediate
- Collaborationintermediate
- Trademark managementintermediate
- Project managementintermediate
- Data manipulation (e.g., pivot tables, VLOOKUP)intermediate
- Detail-orientedintermediate
- Teamworkintermediate
- Independent workintermediate
- Quality focusintermediate
- Dedicationintermediate
Required Qualifications
- 3 - 5 years of proven experience in paid search running complex search accounts (experience)
- Deep understanding of search engine marketing and a track record of driving channel growth (experience)
- Affinity to data and excellent analytical skills when manipulating data sets (experience)
- Highly organized and detail-driven (experience)
- Proven record in successfully handling multiple projects at a given time (experience)
- Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams (experience)
- Ability to work in a team environment as well as independently (experience)
- Cares about the output and the quality of the results (experience)
- Dedication & love for the work and team and a desire to make the team better in all aspects (experience)
Preferred Qualifications
- Experience with keyword trademark management and 3rd party tools (experience)
- SQL knowledge (experience)
- Experience with reporting, data presentation, and visualization using Tableau (experience)
Responsibilities
- Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize ROI
- Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns
- Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy
- Dive deep into reporting, including bids, devices, audience segments, geo and demo targets, creative, etc.
- Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution
- Process trademark whitelisting requests for Atlassian partnerships and submit competitor trademark violations, when necessary
- Submit and manage project requests with cross-functional teams
Benefits
- general: Health and wellbeing resources
- general: Paid volunteer days
- general: Wide range of perks and benefits designed to support employees, their families, and community engagement
Tags & Categories