Senior Manager, SEO
Atlassian
Senior Manager, SEO
Job Description
Senior Manager, SEO
📋 Job Overview
The Senior Manager, SEO at Atlassian will lead the SEO team to enhance organic search and LLM performance across Atlassian's websites. This role involves developing and executing B2B SEO strategies, mentoring the team, and collaborating cross-functionally to drive business impact through data-driven marketing.
📍 Location: Remote, Americas (Remote/Hybrid)
🏢 Category: Marketing
📅 Posted: 2025-11-10 09:16 PM
🎯 Key Responsibilities
- Lead the development and execution of comprehensive B2B SEO and GEO strategies aligned with awareness and acquisition goals
- Mentor and guide the SEO team to drive business impact, setting priorities, providing direction, and ensuring effective execution across technical and content initiatives
- Help team members grow their craft skills, including business acumen, partnership, and channel mastery
- Drive process innovation in areas such as AI-assisted keyword research, competitive analysis, and on-page optimization tailored for B2B buyers
- Collaborate cross-functionally with product marketing, content, and growth product and engineering teams to implement SEO recommendations
- Oversee technical SEO initiatives that improve site hygiene and accessibility
- Own and present analytics and performance data to ensure leadership has clear insights
- Stay current on B2B search and LLM trends and algorithm updates, adapting strategies as needed to maintain visibility and authority
- Evangelize SEO thought leadership across the organization to foster alignment between SEO and other digital channels
- Monitor emerging technologies such as AI-powered search (e.g., Google SGE, ChatGPT, Anthropic) and ensure awareness of Atlassian brands as search discovery changes
- Participate in the procurement and contracting process with outside vendors, providers, and suppliers
✅ Required Qualifications
- 8+ years of hands-on SEO experience
- Proven ability to scale organic search as a performance channel through content, technical SEO, and cross-functional collaboration
- Strong communication and stakeholder management skills; ability to translate complex SEO insights into business language
- Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or Tableau
- Deep proficiency with SEO platforms and tools: Google Search Console, Brightedge, Semrush, Screaming Frog, and other organic visibility tools
- Experience with technical SEO implementation, including indexation, crawl optimization, page speed, and structured data
- Experience leading distributed or remote teams
- Highly self-motivated, curious, and detail-oriented with a passion for driving results
⭐ Preferred Qualifications
- 10+ years of SEO experience in an enterprise B2B SaaS environment
- Experience in managing large-scale enterprise SEO strategies for multi-product or international B2B brands
- Exposure to AI-driven SEO workflows, such as content ideation, optimization, and large-scale testing and experimentation
🛠️ Required Skills
- SEO
- B2B SEO
- GEO strategies
- Mentoring
- Technical SEO
- Content SEO
- Cross-functional collaboration
- Communication
- Stakeholder management
- Analytical skills
- Reporting
- Google Analytics
- Looker Studio
- Tableau
- Google Search Console
- Brightedge
- Semrush
- Screaming Frog
- Organic visibility tools
- Indexation
- Crawl optimization
- Page speed
- Structured data
- Leadership
- Distributed team management
- Remote team management
- Self-motivation
- Curiosity
- Detail-oriented
- Business acumen
- Partnership
- Channel mastery
- AI-assisted keyword research
- Competitive analysis
- On-page optimization
- Analytics
- Performance data
- B2B search trends
- LLM trends
- Algorithm updates
- SEO thought leadership
- AI-powered search
- Google SGE
- ChatGPT
- Anthropic
- Procurement
- Contracting
🎁 Benefits & Perks
- Health and wellbeing resources
- Paid volunteer days
- Wide range of perks and benefits designed to support employees, their families, and community engagement
Locations
- Remote, Americas (Remote)
Salary
136,800 - 213,850 USD / yearly
Estimated Salary Rangemedium confidence
150,000 - 220,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- SEOintermediate
- B2B SEOintermediate
- GEO strategiesintermediate
- Mentoringintermediate
- Technical SEOintermediate
- Content SEOintermediate
- Cross-functional collaborationintermediate
- Communicationintermediate
- Stakeholder managementintermediate
- Analytical skillsintermediate
- Reportingintermediate
- Google Analyticsintermediate
- Looker Studiointermediate
- Tableauintermediate
- Google Search Consoleintermediate
- Brightedgeintermediate
- Semrushintermediate
- Screaming Frogintermediate
- Organic visibility toolsintermediate
- Indexationintermediate
- Crawl optimizationintermediate
- Page speedintermediate
- Structured dataintermediate
- Leadershipintermediate
- Distributed team managementintermediate
- Remote team managementintermediate
- Self-motivationintermediate
- Curiosityintermediate
- Detail-orientedintermediate
- Business acumenintermediate
- Partnershipintermediate
- Channel masteryintermediate
- AI-assisted keyword researchintermediate
- Competitive analysisintermediate
- On-page optimizationintermediate
- Analyticsintermediate
- Performance dataintermediate
- B2B search trendsintermediate
- LLM trendsintermediate
- Algorithm updatesintermediate
- SEO thought leadershipintermediate
- AI-powered searchintermediate
- Google SGEintermediate
- ChatGPTintermediate
- Anthropicintermediate
- Procurementintermediate
- Contractingintermediate
Required Qualifications
- 8+ years of hands-on SEO experience (experience)
- Proven ability to scale organic search as a performance channel through content, technical SEO, and cross-functional collaboration (experience)
- Strong communication and stakeholder management skills; ability to translate complex SEO insights into business language (experience)
- Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or Tableau (experience)
- Deep proficiency with SEO platforms and tools: Google Search Console, Brightedge, Semrush, Screaming Frog, and other organic visibility tools (experience)
- Experience with technical SEO implementation, including indexation, crawl optimization, page speed, and structured data (experience)
- Experience leading distributed or remote teams (experience)
- Highly self-motivated, curious, and detail-oriented with a passion for driving results (experience)
Preferred Qualifications
- 10+ years of SEO experience in an enterprise B2B SaaS environment (experience)
- Experience in managing large-scale enterprise SEO strategies for multi-product or international B2B brands (experience)
- Exposure to AI-driven SEO workflows, such as content ideation, optimization, and large-scale testing and experimentation (experience)
Responsibilities
- Lead the development and execution of comprehensive B2B SEO and GEO strategies aligned with awareness and acquisition goals
- Mentor and guide the SEO team to drive business impact, setting priorities, providing direction, and ensuring effective execution across technical and content initiatives
- Help team members grow their craft skills, including business acumen, partnership, and channel mastery
- Drive process innovation in areas such as AI-assisted keyword research, competitive analysis, and on-page optimization tailored for B2B buyers
- Collaborate cross-functionally with product marketing, content, and growth product and engineering teams to implement SEO recommendations
- Oversee technical SEO initiatives that improve site hygiene and accessibility
- Own and present analytics and performance data to ensure leadership has clear insights
- Stay current on B2B search and LLM trends and algorithm updates, adapting strategies as needed to maintain visibility and authority
- Evangelize SEO thought leadership across the organization to foster alignment between SEO and other digital channels
- Monitor emerging technologies such as AI-powered search (e.g., Google SGE, ChatGPT, Anthropic) and ensure awareness of Atlassian brands as search discovery changes
- Participate in the procurement and contracting process with outside vendors, providers, and suppliers
Benefits
- general: Health and wellbeing resources
- general: Paid volunteer days
- general: Wide range of perks and benefits designed to support employees, their families, and community engagement
Tags & Categories
Senior Manager, SEO
Atlassian
Senior Manager, SEO
Job Description
Senior Manager, SEO
📋 Job Overview
The Senior Manager, SEO at Atlassian will lead the SEO team to enhance organic search and LLM performance across Atlassian's websites. This role involves developing and executing B2B SEO strategies, mentoring the team, and collaborating cross-functionally to drive business impact through data-driven marketing.
📍 Location: Remote, Americas (Remote/Hybrid)
🏢 Category: Marketing
📅 Posted: 2025-11-10 09:16 PM
🎯 Key Responsibilities
- Lead the development and execution of comprehensive B2B SEO and GEO strategies aligned with awareness and acquisition goals
- Mentor and guide the SEO team to drive business impact, setting priorities, providing direction, and ensuring effective execution across technical and content initiatives
- Help team members grow their craft skills, including business acumen, partnership, and channel mastery
- Drive process innovation in areas such as AI-assisted keyword research, competitive analysis, and on-page optimization tailored for B2B buyers
- Collaborate cross-functionally with product marketing, content, and growth product and engineering teams to implement SEO recommendations
- Oversee technical SEO initiatives that improve site hygiene and accessibility
- Own and present analytics and performance data to ensure leadership has clear insights
- Stay current on B2B search and LLM trends and algorithm updates, adapting strategies as needed to maintain visibility and authority
- Evangelize SEO thought leadership across the organization to foster alignment between SEO and other digital channels
- Monitor emerging technologies such as AI-powered search (e.g., Google SGE, ChatGPT, Anthropic) and ensure awareness of Atlassian brands as search discovery changes
- Participate in the procurement and contracting process with outside vendors, providers, and suppliers
✅ Required Qualifications
- 8+ years of hands-on SEO experience
- Proven ability to scale organic search as a performance channel through content, technical SEO, and cross-functional collaboration
- Strong communication and stakeholder management skills; ability to translate complex SEO insights into business language
- Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or Tableau
- Deep proficiency with SEO platforms and tools: Google Search Console, Brightedge, Semrush, Screaming Frog, and other organic visibility tools
- Experience with technical SEO implementation, including indexation, crawl optimization, page speed, and structured data
- Experience leading distributed or remote teams
- Highly self-motivated, curious, and detail-oriented with a passion for driving results
⭐ Preferred Qualifications
- 10+ years of SEO experience in an enterprise B2B SaaS environment
- Experience in managing large-scale enterprise SEO strategies for multi-product or international B2B brands
- Exposure to AI-driven SEO workflows, such as content ideation, optimization, and large-scale testing and experimentation
🛠️ Required Skills
- SEO
- B2B SEO
- GEO strategies
- Mentoring
- Technical SEO
- Content SEO
- Cross-functional collaboration
- Communication
- Stakeholder management
- Analytical skills
- Reporting
- Google Analytics
- Looker Studio
- Tableau
- Google Search Console
- Brightedge
- Semrush
- Screaming Frog
- Organic visibility tools
- Indexation
- Crawl optimization
- Page speed
- Structured data
- Leadership
- Distributed team management
- Remote team management
- Self-motivation
- Curiosity
- Detail-oriented
- Business acumen
- Partnership
- Channel mastery
- AI-assisted keyword research
- Competitive analysis
- On-page optimization
- Analytics
- Performance data
- B2B search trends
- LLM trends
- Algorithm updates
- SEO thought leadership
- AI-powered search
- Google SGE
- ChatGPT
- Anthropic
- Procurement
- Contracting
🎁 Benefits & Perks
- Health and wellbeing resources
- Paid volunteer days
- Wide range of perks and benefits designed to support employees, their families, and community engagement
Locations
- Remote, Americas (Remote)
Salary
136,800 - 213,850 USD / yearly
Estimated Salary Rangemedium confidence
150,000 - 220,000 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- SEOintermediate
- B2B SEOintermediate
- GEO strategiesintermediate
- Mentoringintermediate
- Technical SEOintermediate
- Content SEOintermediate
- Cross-functional collaborationintermediate
- Communicationintermediate
- Stakeholder managementintermediate
- Analytical skillsintermediate
- Reportingintermediate
- Google Analyticsintermediate
- Looker Studiointermediate
- Tableauintermediate
- Google Search Consoleintermediate
- Brightedgeintermediate
- Semrushintermediate
- Screaming Frogintermediate
- Organic visibility toolsintermediate
- Indexationintermediate
- Crawl optimizationintermediate
- Page speedintermediate
- Structured dataintermediate
- Leadershipintermediate
- Distributed team managementintermediate
- Remote team managementintermediate
- Self-motivationintermediate
- Curiosityintermediate
- Detail-orientedintermediate
- Business acumenintermediate
- Partnershipintermediate
- Channel masteryintermediate
- AI-assisted keyword researchintermediate
- Competitive analysisintermediate
- On-page optimizationintermediate
- Analyticsintermediate
- Performance dataintermediate
- B2B search trendsintermediate
- LLM trendsintermediate
- Algorithm updatesintermediate
- SEO thought leadershipintermediate
- AI-powered searchintermediate
- Google SGEintermediate
- ChatGPTintermediate
- Anthropicintermediate
- Procurementintermediate
- Contractingintermediate
Required Qualifications
- 8+ years of hands-on SEO experience (experience)
- Proven ability to scale organic search as a performance channel through content, technical SEO, and cross-functional collaboration (experience)
- Strong communication and stakeholder management skills; ability to translate complex SEO insights into business language (experience)
- Strong analytical and reporting skills using tools like Google Analytics, Looker Studio, or Tableau (experience)
- Deep proficiency with SEO platforms and tools: Google Search Console, Brightedge, Semrush, Screaming Frog, and other organic visibility tools (experience)
- Experience with technical SEO implementation, including indexation, crawl optimization, page speed, and structured data (experience)
- Experience leading distributed or remote teams (experience)
- Highly self-motivated, curious, and detail-oriented with a passion for driving results (experience)
Preferred Qualifications
- 10+ years of SEO experience in an enterprise B2B SaaS environment (experience)
- Experience in managing large-scale enterprise SEO strategies for multi-product or international B2B brands (experience)
- Exposure to AI-driven SEO workflows, such as content ideation, optimization, and large-scale testing and experimentation (experience)
Responsibilities
- Lead the development and execution of comprehensive B2B SEO and GEO strategies aligned with awareness and acquisition goals
- Mentor and guide the SEO team to drive business impact, setting priorities, providing direction, and ensuring effective execution across technical and content initiatives
- Help team members grow their craft skills, including business acumen, partnership, and channel mastery
- Drive process innovation in areas such as AI-assisted keyword research, competitive analysis, and on-page optimization tailored for B2B buyers
- Collaborate cross-functionally with product marketing, content, and growth product and engineering teams to implement SEO recommendations
- Oversee technical SEO initiatives that improve site hygiene and accessibility
- Own and present analytics and performance data to ensure leadership has clear insights
- Stay current on B2B search and LLM trends and algorithm updates, adapting strategies as needed to maintain visibility and authority
- Evangelize SEO thought leadership across the organization to foster alignment between SEO and other digital channels
- Monitor emerging technologies such as AI-powered search (e.g., Google SGE, ChatGPT, Anthropic) and ensure awareness of Atlassian brands as search discovery changes
- Participate in the procurement and contracting process with outside vendors, providers, and suppliers
Benefits
- general: Health and wellbeing resources
- general: Paid volunteer days
- general: Wide range of perks and benefits designed to support employees, their families, and community engagement
Tags & Categories