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ESPECIALISTA SR. CONTENIDO ESTRATEGICO - Careers at AutoZone

AutoZone

ESPECIALISTA SR. CONTENIDO ESTRATEGICO - Careers at AutoZone

full-timePosted: Jan 13, 2026

Job Description

The Strategic Content Sr Specialist partners with the Merchandising Category teams to ensure all content and catalog data is complete and meets quality requirements and it is loaded timely to support sales initiatives and enhance trustworthy advice. Develops display configurations to drive sales through visual interaction of product data for all sales channels. Leads projects for visual content, application data and product attributes to ensure we sell the right product and keep it sold.

Responsibilities

  • The senior strategic content specialist is responsible for ensuring that all catalog data is uploaded in accordance with the existing process, including validation, integrity, quality, and best practices.

  • Coordinates and prioritizes the activities and initiatives of the strategic content specialist to ensure that the content of our catalog meets all the correct guidelines and to reach each of our objectives

  • Follows up on specific cataloging special requests until their completion (tests, ad hoc catalog customization) to ensure they are valid and done according to defined criteria.

  • Analyzes coverage impact from catalog and content updates and creates recommendations to improve customer experience in-store and on line.

  • Develops and presents knowledge workshops to vendors and Merchandising teams, to ensure alignment of expectations and requirements within the catalog for the MDM Enterprise Project

  • Manages Merchandising teams and vendor relationships to include validations, distribution, and time frames of vendor content requirements to ensure catalog integrity

  • Prioritizes catalog updates for the Content Production team in conjunction with Merch teams to ensure all AutoZone sales targets, initiatives and promotions are met

  • Searches for opportunities to improve the current paradigms in cataloging through data analysis and research, in order to solve specific issues on each line (undamaged returns, ambiguous content, etc).

  • Proactively works with CMs searching for ways to improve catalog efficiency, eliminate duplicate catalogs and follow up accordingly to AZ Mexico priorities

Qualifications

  • A Bachelor's degree (BA, BS) or equivalent.

  • Engineering, Finance or Accounting.

  • Five to seven years.

  • Direct experience working with vendors and third party catalog providers, including working knowledge of aftermarket industry standards: ACES and PIES.

  • ASE P2 certification is a plus.

  • English fully bilingual (High proficiency on writing,speaking,listening and reading equivalent to +550 points of Toefl Score). Strong interpersonal and communication skills to develop partnerships, capable to interact at all levels of the company

Locations

  • Monterrey, NL, Mexico

Salary

Estimated Salary Rangemedium confidence

68,250 - 104,500 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Content Strategy Developmentadvanced
  • SEO Optimizationadvanced
  • Digital Marketingintermediate
  • Content Creation (Blogs, Videos, Social)advanced
  • Analytics Tools (Google Analytics)intermediate
  • Spanish and English Writingadvanced
  • CMS Platforms (WordPress)intermediate

Required Qualifications

  • 5+ years in content strategy or marketing (experience)
  • Bachelor's degree in Marketing, Communications, or related field (degree)
  • Bilingual proficiency in Spanish and English (experience)

Preferred Qualifications

  • Experience in automotive or retail industry (experience)
  • Adobe Creative Suite proficiency (experience)
  • Google Analytics or SEO certification (certification)

Responsibilities

  • Develop and execute content strategies aligned with business objectives
  • Create and optimize multimedia content for digital channels
  • Analyze content performance and provide data-driven insights
  • Collaborate with marketing and sales teams on campaigns
  • Manage content production calendar and editorial guidelines

Benefits

  • General: Competitive salary and performance bonuses
  • Health: Comprehensive medical, dental, and vision insurance
  • Retirement: 401(k) matching and retirement savings plan
  • Time Off: Generous PTO, holidays, and flexible scheduling
  • Development: Training programs and career advancement opportunities
  • Perks: Employee discounts on AutoZone products and services

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AutoZone logo

ESPECIALISTA SR. CONTENIDO ESTRATEGICO - Careers at AutoZone

AutoZone

ESPECIALISTA SR. CONTENIDO ESTRATEGICO - Careers at AutoZone

full-timePosted: Jan 13, 2026

Job Description

The Strategic Content Sr Specialist partners with the Merchandising Category teams to ensure all content and catalog data is complete and meets quality requirements and it is loaded timely to support sales initiatives and enhance trustworthy advice. Develops display configurations to drive sales through visual interaction of product data for all sales channels. Leads projects for visual content, application data and product attributes to ensure we sell the right product and keep it sold.

Responsibilities

  • The senior strategic content specialist is responsible for ensuring that all catalog data is uploaded in accordance with the existing process, including validation, integrity, quality, and best practices.

  • Coordinates and prioritizes the activities and initiatives of the strategic content specialist to ensure that the content of our catalog meets all the correct guidelines and to reach each of our objectives

  • Follows up on specific cataloging special requests until their completion (tests, ad hoc catalog customization) to ensure they are valid and done according to defined criteria.

  • Analyzes coverage impact from catalog and content updates and creates recommendations to improve customer experience in-store and on line.

  • Develops and presents knowledge workshops to vendors and Merchandising teams, to ensure alignment of expectations and requirements within the catalog for the MDM Enterprise Project

  • Manages Merchandising teams and vendor relationships to include validations, distribution, and time frames of vendor content requirements to ensure catalog integrity

  • Prioritizes catalog updates for the Content Production team in conjunction with Merch teams to ensure all AutoZone sales targets, initiatives and promotions are met

  • Searches for opportunities to improve the current paradigms in cataloging through data analysis and research, in order to solve specific issues on each line (undamaged returns, ambiguous content, etc).

  • Proactively works with CMs searching for ways to improve catalog efficiency, eliminate duplicate catalogs and follow up accordingly to AZ Mexico priorities

Qualifications

  • A Bachelor's degree (BA, BS) or equivalent.

  • Engineering, Finance or Accounting.

  • Five to seven years.

  • Direct experience working with vendors and third party catalog providers, including working knowledge of aftermarket industry standards: ACES and PIES.

  • ASE P2 certification is a plus.

  • English fully bilingual (High proficiency on writing,speaking,listening and reading equivalent to +550 points of Toefl Score). Strong interpersonal and communication skills to develop partnerships, capable to interact at all levels of the company

Locations

  • Monterrey, NL, Mexico

Salary

Estimated Salary Rangemedium confidence

68,250 - 104,500 USD / yearly

Source: AI Estimation

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Content Strategy Developmentadvanced
  • SEO Optimizationadvanced
  • Digital Marketingintermediate
  • Content Creation (Blogs, Videos, Social)advanced
  • Analytics Tools (Google Analytics)intermediate
  • Spanish and English Writingadvanced
  • CMS Platforms (WordPress)intermediate

Required Qualifications

  • 5+ years in content strategy or marketing (experience)
  • Bachelor's degree in Marketing, Communications, or related field (degree)
  • Bilingual proficiency in Spanish and English (experience)

Preferred Qualifications

  • Experience in automotive or retail industry (experience)
  • Adobe Creative Suite proficiency (experience)
  • Google Analytics or SEO certification (certification)

Responsibilities

  • Develop and execute content strategies aligned with business objectives
  • Create and optimize multimedia content for digital channels
  • Analyze content performance and provide data-driven insights
  • Collaborate with marketing and sales teams on campaigns
  • Manage content production calendar and editorial guidelines

Benefits

  • General: Competitive salary and performance bonuses
  • Health: Comprehensive medical, dental, and vision insurance
  • Retirement: 401(k) matching and retirement savings plan
  • Time Off: Generous PTO, holidays, and flexible scheduling
  • Development: Training programs and career advancement opportunities
  • Perks: Employee discounts on AutoZone products and services

Target Your Resume for "ESPECIALISTA SR. CONTENIDO ESTRATEGICO - Careers at AutoZone" , AutoZone

Get personalized recommendations to optimize your resume specifically for ESPECIALISTA SR. CONTENIDO ESTRATEGICO - Careers at AutoZone. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "ESPECIALISTA SR. CONTENIDO ESTRATEGICO - Careers at AutoZone" , AutoZone

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

AutomotiveAutoZoneJobs in NLHiring in MonterreyTop Job 2026Jobs near meAutoZone CareersAutomotive Industry HiringEmployment Opportunities in MexicoSenior Content StrategistSEO Content SpecialistAutomotive Marketing JobsDigital Content ManagerContent Strategy JobsMexico Marketing CareersMarketingContent StrategyDigital MediaAutomotiveAutomotive CareersRetail Jobs

Answer 10 quick questions to check your fit for ESPECIALISTA SR. CONTENIDO ESTRATEGICO - Careers at AutoZone @ AutoZone.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.