About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio of brands that bring joy to consumers in over 200 countries. In the UK, PepsiCo's direct sales team powers the success of beloved products like Pipers crisps, driving distribution and customer loyalty across diverse channels. With a commitment to sustainable growth, innovation, and people development, PepsiCo offers dynamic careers for ambitious professionals. The Away from Home Sales Sr Coord role in Reading places you at the heart of our out-of-home strategy, expanding our presence in pubs, restaurants, and independent outlets.

Role Overview

As an Away from Home Sales Sr Coord at PepsiCo in Reading, UK, you will spearhead new business acquisition in the out-of-home channel. This field-based position focuses on self-generating opportunities, cold-calling targets, and converting prospects into loyal customers for Pipers crisps. You'll leverage the unique benefits of our Direct Delivery model to build distribution, achieve revenue targets, and foster long-term partnerships. Ideal for driven individuals passionate about sales, brands, and results, this role demands strategic thinking, relationship-building, and a proactive approach to hit daily, weekly, and monthly KPIs.

Why This Role Matters

Your efforts directly contribute to PepsiCo's market share growth in the competitive UK food and beverage sector. By opening new accounts and ensuring first-class customer experiences, you'll play a pivotal role in sustaining our brands' momentum.

Key Responsibilities

In this position, you'll thrive in a fast-paced environment with clear targets and autonomy. Core duties include:

• Achieving monthly 1st order acquisition, net revenue, product distribution, conversion, and retention targets.
• Self-generating leads by visiting pre-identified targets, cold-calling independents and regional groups, and presenting Pipers crisps and the Direct Delivery USP.
• Planning and organising your schedule for optimal productivity, using CRM to log visits, interactions, and orders while maintaining a healthy sales pipeline.
• Negotiating and agreeing commercial trading terms with key customers.
• Collaborating with Field Sales Managers and internal stakeholders to deliver exceptional onboarding and retention, ensuring best-in-class experiences.
• Monitoring competitor and wholesale activities, attending trade shows, and implementing marketing initiatives with feedback loops.

Qualifications & Requirements

PepsiCo seeks high-performers with the following attributes:

• Drive for results and a target-driven mindset.
• Team player capable of working independently with initiative.
• Excellent presentation, communication, and influencing skills.
• Proactive, well-organised, with strong prioritisation under pressure.
• Structured, logical thinker with commercial acumen.
• Dynamism, IT proficiency across Word, Excel, PowerPoint, and CRM systems.

No formal degree required—proven sales experience in food & beverage or out-of-home channels is key. A UK driving licence is essential for field visits.

Benefits & Perks

Joining PepsiCo means accessing a comprehensive rewards package tailored for sales excellence:

• Competitive salary estimated at £32,000–£42,000, plus performance bonuses tied to acquisition and revenue targets.
• Field-based flexibility with company vehicle or mileage allowance.
• Private healthcare, pension contributions, and life assurance.
• Generous holiday entitlement, plus product discounts on PepsiCo brands.
• Learning and development programs, including sales training and leadership pathways.
• Wellness initiatives and employee assistance programs for work-life balance.

Career Growth

PepsiCo invests in talent through structured career progression. Excel as an Away from Home Sales Sr Coord and advance to Field Sales Manager, National Account roles, or strategic positions in our UK and global network. With mentorship, cross-functional exposure, and performance reviews, you'll build a rewarding trajectory in sales leadership. Many executives started in field roles like this, gaining the skills to drive multimillion-pound growth.

Why Join Us

At PepsiCo, you're not just selling products—you're building iconic brands and customer relationships that last. Work with passionate teams, access cutting-edge tools like advanced CRM, and contribute to sustainable initiatives in the food sector. Based in Reading, enjoy proximity to vibrant markets while representing premium snacks like Pipers crisps. Our culture values dynamism, collaboration, and results, offering a premium environment for sales professionals to excel.

Role FAQs

What is the work schedule like?

This is a full-time, field-based role with flexibility to plan visits around targets. Expect travel within the region, focusing on productivity measures.

Is sales experience required?

Yes, experience in new business development, ideally in out-of-home or food & beverage, is highly desirable.

What are the KPIs?

Monthly targets for acquisitions, revenue, distribution, conversion, retention, and call productivity via a 'call, sample, convert' model.

How does PepsiCo support new hires?

Comprehensive onboarding, brand training, and collaboration with FSMs ensure success from day one.

What's the next career step?

High performers advance to management or key account roles with PepsiCo's global opportunities.