Job Purpose

The role will be responsible for:

§   Manage, execute, analyze and present tracking and adhoc insightful reports for assigned business partners

§   Manage community engagement for members of online panel, MyAXA Café

§   Scoping out the latest target market, industry and competitor updates and trends that could potentially transform AXA’s business and articulating key implications for the company to consider

§   Ensuring the smooth flow and timely deployment of projects

§   Other research tasks that maybe assigned 

Critical Accountabilities 

Key Result Areas

Major Activities

Output

Challenges and Risks

Manage assigned tracking study

·         Manage quarterly Brand Health or Brand Preference Tracking (BPT) study

·         Work with research agency partner who manages set up and deployment of BPT

·         Gather supporting information (local media agencies/ partner research agency) to fulfill additional analysis needs of requestor

·         Delivery and cascade of quarterly BPT Report

•  Collaboration with relevant Internal Stakeholders

•  Management of partner research agencies

Business partner for Protection and Health, Brand Marketing and Communications, Ecommerce, Distribution and Transformation & Technology departments

·         Engage with the assigned stakeholders to ensure research needs are addressed and to help business partners address their business goals

·         Manage, execute and analyze assigned adhoc studies (from set up of surveys or facilitating FGD/IDI until report writing/ presentation)

·         Completed adhoc reports for assigned business partners and ensure timely and quality output 

·         Presents and simplifies market research results and analyses that are easily understood by the stakeholders 

•  Collaboration with relevant Internal Stakeholders

•  Management of partner research agencies (if commissioned externally)

MyAXA Café Engagement

·         In coordination with MyAXA Café provider, manage and deploy monthly content/ engagement post within community platform 

·         Manage, deploy and analyze research requests based on MyAXA Café research calendar  

·         As aligned with MyAXA Café agency partner, monthly content and engagement activities on the community platform  

·         Completed adhoc researches (deployed using MyAXA Café member responses) 

•  Collaboration with partner research agency who manages MyAXA Café platform 

Market/ Customer/ Competitive scan

·         Monitor and track customer and industry activities, trends and development that are relevant to AXA’s overall strategy 

·         Prepare comprehensive reports with actionable implications for dissemination to relevant stakeholders 

·         Regular report to be shared across AXA

•  Collaboration with relevant Internal Stakeholders

Key Decisions/Dimensions

Decisions

Quantifiable Data Related to Job

•  Advise/Recommend to internal stakeholders on recommendation from gathered customer insights in assigned tracking studies

•  Present to relevant stakeholders on gathered insights and recommendation from assigned adhoc studies

· Accuracy and on time release of requested reports

· Achievement of research objectives

•            Must have at least 3-4 years of experience in Market Research preferably from the agency side and client side (equivalent position from research agency: Senior Executive)

•            Intermediate knowledge on qualitative research methodologies (set up, fieldwork and reporting of IDIs, FGDs)

•            Strong analytical skills and communication skills

Relevant Experience  

Educational Qualifications

   Working with multiple teams with varied research business requirements

Familiarity with online survey collection platforms, market intelligence tools is a plus

Experience in project management is a plus

•            Bachelor’s degree in Business, Marketing, Communication Research and other relevant fields

Personal Characteristics/Behaviors

Other Requirements

•            Problem-solver

•            Accountable, does not shy away from major problems and difficult resolutions

•            Empathetic

•            Maintains positive disposition

•            Open to learning especially of market intelligence/ research tools and platforms (e.g. MyAXA Café, Survey Monkey)

•            Comfortable in presenting reports to top management

•            Can work in an agile and cross-functional environment who can handle managing multiple projects simultaneously

•            Be creative and resourceful – think out of the box and constantly devise ways to improve the dissemination of information and insights

•            Must be a self-starter who can work with minimal supervision, but will not hesitate to consult if necessary

•            Must be adaptable to constant change and likewise influence positive change in the organization

•  Proficient in MS Office applications

•  Good Communication Skills (oral and written)