Job ID: 230003DF

Entity: AXA Asian Market

MAIN PURPOSE OF THE JOB: The role will be responsible for developing the strategy and managing the implementation of such to grow the General Insurance (GI) product line/category by working with and influencing different business units including Marketing, Distribution & Operations.

The role will also be responsible for managing the propositions development for GI category.

• Formulate and implement marketing programs promoting the GI category that will deliver revenue and attract new customers.
• Maximize internal and external resources to deliver compelling marketing programs that could include offline and online collaterals, advertising, PR, sales toolkits and training.
• Work with various groups (advertising agencies, PR agency, outsourced vendors, etc) and marketing colleagues to execute marketing plans.

KEY ACCOUNTABILITIES:

• Strategy and Category Management

o Set and revise/revisit, together with stakeholders, the overall business strategy for growing and sustaining the GI product category

o Ensure translation of category strategies into brand, product and distribution tactical initiatives with respective responsible business units

o Drive category awareness by creating communications strategy across target customer segments by working with Brand & Communications team including

• Overseeing all GI-related communications for customers & distributors

o Influence desired sales process (across digital platforms) and customer journey for retail GI by working with relevant units – Distribution, CEX, Operations, Digital team, front-line

o Provide strategic input/direction for development of channel/distribution and operations strategies in line with business requirements

• Propositions Development

o Conceptualize relevant customer propositions

• Oversee research of customer preferences, competitor offerings and AXA’s position and performance
• Identify and address gaps in customer needs

o Develop marketing plan, coordinate execution with marketing, channels

o Ensure complete GI portfolio across customer segments & needs

o Work with product development and pricing team by providing direction on customer and distributor key considerations

• Graduate/ Post-Graduate in business management and other related courses
• Insurance Risk Management/ Product Management Qualifications will be an advantage
• Minimum 3 years of experience or exposure to Non-Life Insurance Industry, proven track record in either product, marketing or sales management, having set-up/ managed a business line
• Experience in GI promotion, service development/delivery
• With understanding of Non-Life Insurance products in the market
• Proven experience in brand development, business development an advantage
• GI background an advantage
• Brand management experience an advantage
• With network in non-life insurance industry an advantage

Please visit www.axa.com.ph/careers for more information.

A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country's strongest banks.

Established in 1999, AXA Philippines is one of the largest and fastest growing life insurance companies in the country. It offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.

AXA Philippines is one of the first to introduce bancassurance operations in the country, and is among the pioneers in the investment-linked insurance sector.

AXA now offers a complete range of products for all its customers’ insurance and financial protection needs, including savings and investments, health plans, income protection, and health coverage; and through its general insurance subsidiary Charter Ping An Insurance Corporation: fire, motor car, marine cargo, personal accident, bonds, casualty, and engineering insurance products.

AXA Philippines closed 2017 with P26.4 billion in total premium income and P5.7 billion in gross written premiums from Charter Ping An. Today, AXA has more than 4,000 financial advisers in 36 branches, and 700 financial executives in over 900 Metrobank and PSBank branches nationwide. Charter Ping An, on the other hand, has 22 branches nationwide and 2,007 agents.

AXA Philippines is a joint venture between the AXA Group, headquartered in France, and the Metrobank Group, one of the largest financial conglomerates in the Philippines.

The Metrobank Group is a conglomerate of industry-leading businesses that includes First Metro Investment Corporation, Metrobank Credit Cards, Federal Land, Toyota, and Manila Doctors Hospital. It was hailed Best Bank in the Philippines in 2010, 2011, and 2012 by Euromoney and recognized as the strongest bank in the Philippines by The Asian Banker in 2013. It is owned by the Ty Family whose major business interests include financial services, real estate development, power, and manufacturing.