Job ID: 8932

Entity: AXA Hong Kong

Responsibilities:

• Develop and execute a comprehensive marketing strategy to target and attract High Net Worth individuals and businesses in the Greater Bay Area market.
• Identify and evaluate market trends, customer needs, and competitor activities to develop innovative marketing initiatives and stay ahead of the competition.
• Build and maintain relationships with key partners, including brokers, financial advisors, and other distribution channels, to maximize business opportunities.
• Create and implement effective marketing campaigns, including digital marketing, events, sponsorships, and advertising, to generate leads and drive customer acquisition.
• Utilize data analytics and market insights to monitor campaign performance, measure ROI, and make data-driven recommendations for optimization.
• Work closely with the sales team to provide marketing support, training, and materials to enhance their effectiveness in targeting the HNW and GBA markets.
• Conduct regular market research and analysis to identify emerging customer trends, preferences, and opportunities for new product development.
• Stay up to date with industry developments, regulatory changes, and best practices in the insurance and financial services industry.
• Collaborate with internal stakeholders, including underwriting, claims, and operations teams, to ensure seamless customer experiences and efficient processes.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. An advanced degree would be a plus.
• Proven experience in marketing, preferably within the insurance or financial services industry, with a focus on the High Net Worth segment and 10+ years related experience.
• Strong knowledge of the Hong Kong insurance market, including the Greater Bay Area, and an understanding of the needs and preferences of High Net Worth individuals and businesses.
• Demonstrated success in developing and executing marketing strategies and campaigns that drive customer acquisition and revenue growth.
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
• Strong event management skills and stakeholder management skills.
• Analytical mindset with the ability to leverage data and insights to make informed marketing decisions.
• Creative thinker with a strong business acumen and the ability to identify and seize market opportunities.
• Proactive, self-motivated, and able to work independently as well as part of a team.
• Proficiency in both English and Chinese languages, with fluency in Mandarin.
• Familiarity with digital marketing platforms, CRM systems, and marketing automation tools.

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 50 markets and serving 95 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.

Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits) , Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).