About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer-pleasing products. In Kazakhstan, PepsiCo has a strong presence, driving category leadership through data-driven strategies and market insights. As a BCCA Analytics Insights Manager in Almaty, you'll contribute to this legacy by shaping strategic decisions in a dynamic FMCG landscape.

Role Overview

The BCCA Analytics Insights Manager role at PepsiCo in Almaty, Kazakhstan, is a pivotal leadership position focused on integrating insights and analytics across SPO1 categories. This full-time role emphasizes strategic development for CA SNK, supporting decision-making with key trends, holistic insights, and actionable recommendations sourced from Nielsen, Global Data, Euromonitor, and other tools. You'll drive BCCA market acumen, analyze PEP growth/decline drivers, identify short- and long-term opportunities, and monitor competitor strategies. This position demands a proactive business partner mindset, fostering partnerships across Leadership Team (LT), Marketing, Digital Experience (DX), Finance, and external agencies to enhance forecasting, performance guidance, and commercial cycles like IS&OP/ICP/ACP/AOP.

Strategic Impact

In this role, you'll elevate PepsiCo's analytics capabilities by discovering and implementing new methodologies, ensuring constant improvement. Expect to manage matrix organizations cross-functionally and cross-border, influencing decisions and building trusting relationships. This is an opportunity to lead influential partnerships with data agencies and stakeholders, delivering proactive, impactful insights that fuel category growth.

Key Responsibilities

Your day-to-day will involve high-impact tasks designed to propel PepsiCo's success in Kazakhstan:

• Lead and integrate Insights & Analytics across SPO1 categories, owning CA SNK strategic development.
• Support decision-making by providing trends perspectives, holistic insights, and recommendations using premium data sources like Nielsen and Euromonitor.
• Build deep BCCA market understanding, dissecting PEP growth/decline reasons, defining growth opportunities, and forecasting competitor actions.
• Develop and land new analytics methodologies while driving ongoing capability enhancements.
• Foster strong partnerships with LT, Marketing, DX, and Finance, establishing efficient ways of working.
• Drive the BCCA Insights Agenda as a key business partner, delivering proactive analytics and sales forecasts with decomposition of drivers.
• Guide LT on market, PEP, and competitor performance, directing solutions for growth.
• Partner in commercial cycles (IS&OP/ICP/ACP/AOP) to support category expansion.
• Lead collaborations with data agencies for robust, accurate insights.

Qualifications & Requirements

To excel as PepsiCo's BCCA Analytics Insights Manager, candidates must demonstrate:

• 5+ years of experience in Insights, Analytics, Shopper, or Category Management within leading FMCG companies, retailers, or research agencies.
• Bachelor’s or higher degree in Economics, Sociology, Mathematics, Marketing, or Management.
• Proven knowledge and hands-on experience with diverse research methodologies, including retail audit data, forecasting, and modeling.
• Mature, stress-resistant profile with exceptional prioritization and self-management skills.
• Strong problem-framing abilities to influence key decisions and stakeholders.
• Expertise in building deep, trusting relationships and managing agencies influentially.
• Demonstrated success in matrix organizations, collaborating cross-functionally and cross-border to align teams and drive goals.
• Budget management experience.

Soft Skills Emphasis

Beyond technical prowess, PepsiCo seeks individuals who thrive in high-pressure environments, communicate direction effectively, and actively seek input for broad alignment. This role rewards those who can influentially manage people and projects in a fast-paced FMCG setting.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for top talent in Almaty:

• Competitive annual salary estimated at 65,000,000 - 95,000,000 KZT, reflecting Food & Beverage sector rates with a growth buffer.
• Performance-based incentives and bonuses tied to category achievements.
• Comprehensive health insurance, wellness programs, and family support benefits.
• Generous paid time off, flexible working arrangements, and modern office facilities in Almaty.
• Access to global learning platforms, leadership training, and mentorship programs.

Career Growth

At PepsiCo, career progression is data-driven and opportunity-rich. This Analytics Insights Manager role serves as a launchpad for senior leadership in insights, commercial strategy, or regional management. With exposure to global teams and tools, you'll gain skills transferable across PepsiCo's vast operations. Past hires have advanced to Director-level positions within 3-5 years, supported by robust development programs focused on analytics innovation and stakeholder influence.

Why Join Us

Joining PepsiCo in Almaty means becoming part of a global powerhouse that's reshaping the beverage and snacks industry in Kazakhstan. You'll work with cutting-edge data tools, influence multimillion-KZT strategies, and contribute to sustainable growth in emerging markets. Almaty's vibrant location offers a perfect blend of urban energy and professional opportunity, all backed by PepsiCo's commitment to diversity, inclusion, and employee well-being. Stand out in FMCG analytics and drive real impact.

Role FAQs

Q: What is the work culture like at PepsiCo Kazakhstan?
A: Collaborative and innovative, with a focus on matrix partnerships and data excellence in a supportive environment.

Q: Is relocation support available?
A: For qualifying candidates, PepsiCo provides relocation assistance to Almaty.

Q: What tools will I use?
A: Nielsen, Euromonitor, Global Data, plus advanced forecasting and modeling software.

Q: How does this role fit into PepsiCo's global strategy?
A: It directly supports BCCA category growth, aligning with PepsiCo's worldwide insights-driven approach.

Q: When can I expect to hear back?
A: Applications are reviewed within 2 weeks; top candidates advance to interviews promptly.