Job Description Summary

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Job Description

About the role:

Marketing Manager, Medication Delivery (f/m/d) - Central Europe is accountable for portfolio/platform and marketing strategies and tactics development and execution in line with global and regional guidance. He/she owns product life cycle from commercialization to discontinuation ownership, incl. registration requests, supported by PLC operations. Translates and develops relevant value proposition and overall portfolio strategy by segment / channel.

Provides marketing expertise through specific set of skills and knowledge, e.g. branding, marketing communication, product and portfolio management, market planning and execution. Develops and apply deep market and customer insights and consolidate insights on overall portfolio and competitors.

Main Responsibilities

• Drives and implements portfolio/platform and marketing strategies and tactics development and execution in line with global and regional guidance

• PLCM – from commercialization to discontinuation ownership, incl. registration requests, supported by PLC operations

• Develop and apply deep market and customer insights and consolidate insights on overall portfolio and competitors

• Translates and develops relevant value proposition and overall portfolio strategy by segment / channel

• Localizes and develops portfolio relevant content and materials / optimizes sales support, including tender criteria value drivers, positioning to win.

• Ensures relevant tools to drive customer engagements

• Provides training on product and applications, key supporting evidence, and general product expertise

• Provides pricing guidance to customer facing teams in line with global and regional guidance

• Drives campaign planning and execution based on segmentation and targeting aligned with overall solution offer and regional campaign

• Supports planning process and opportunity management

• Portfolio demand and forecasting guidance / performance management and tracking, including FSA

• KPI / milestones tracking for portfolio scope

• Up streams input on portfolio development

About you:

• Bachelor’s degree in Marketing, Economics or similar

• Minimum of 5 years in product and/or marketing management, in Life Sciences/Med-tech industry

• Strong technical marketing acumen 

• Full fluency in English and German language, written and spoken

• Knowledge of an Eastern European language such as Polish would be beneficial

• Experience of working in a large matrix organization

• International or European experience is preferred

• Strategic agility and good analytical skills

• Excellent communication skills, great presentation skills

• Results-driven and action-oriented, takes ownership of tasks and get things done

• Ability to influence without authority, using relationships and networks within the - BD matrix to influence strategies within the region or country level

• Ability to travel internationally 30-40%

Salary range for the position: 90,000 - 110,000 EUR

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Required Skills

Optional Skills

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Primary Work Location

DEU Heidelberg - Tullastrasse

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. 

The salary or hourly rate offered to a successful candidate is determined by their experience, education, and skills, as well as the labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location.

Salary Range Information

82.700,00 € - 140.600,00 € EUR Annual