Job Description Summary

The Account-Based Marketing Manager is responsible to initiate the development of the Marketing activities that are required to develop each account assigned. This role is to efficiently support our Sales teams by identifying the customers’ insights, understanding its environment, competition and needs, and propose a dedicated value proposition which will allow us to differentiate.

The objective of the Account-Based Marketing Manager will be to get a deep understanding of each account needs, environment and potential, to support the Key Account Managers and Account Managers with new business opportunities identification, proposing dedicated and competitive value offer, with tactical approach to develop the business.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Job Summary
This mission requires a servant leadership attitude, ensuring a tight-knit collaboration, partnership and full alignment with Sales teams and Leaders, to support them effectively to meet their business objectives following their priorities.

The Account-Based Marketing Manager will need to have a good understanding of the market evolution, being supported by the global marketing team, and having the mission to translate the strategy into dedicated tactical plan for each account (5P), completing as well an omnichannel strategy and supporting commercial excellence.

Responsibilites:

Become the vital bridge between Sales and Marketing by orchestrating comprehensive Account Marketing Plans that transform strategy into action! Working hand-in-hand with Sales Management, Platforms, and Global Marketing teams, you'll craft strategic roadmaps with clearly defined Key Driver Goals, precise ownership assignments, and actionable timelines that drive measurable results.

Your Mission: Empowering Sales Excellence

• Sales Enablement Champion: Directly support Key Account Managers in surpassing their budget targets by addressing their specific needs with tailored solutions and strategic insights
• Cross-Therapeutic Expert: Develop versatile expertise across multiple Therapeutic Areas, allowing you to confidently showcase our complete portfolio to diverse customer segments
• Strategic Market Analyst: Lead sophisticated market segmentation initiatives, uncover hidden opportunities, craft compelling value propositions, conduct in-depth competitive analyses, and develop effective objection handling strategies

Strategic Impact & Tactical Excellence

• Take ownership of sales enablement and Go-to-Market tactics that drive meaningful results!
• Partner with Key Account Managers to develop customized action plans for each account, ensuring precise customer targeting through sophisticated pipeline management based on comprehensive Molecules Mapping and Collection Initiatives.
• Design and implement cutting-edge omnichannel communication strategies and account-centric digital marketing approaches that generate genuine demand within target accounts. Create and deliver robust training programs that empower our Sales teams to effectively communicate the unique value of our solutions.

Shaping the Future Through Customer Insights

• Collaborate closely with our Customer Success team to amplify the Voice of Customers throughout Global functions. By gathering critical insights about unmet needs and emerging market trends, you'll help identify the most impactful technical engagement priorities that will drive future development and innovation initiatives.

Required Qualifications:

• Bachelor's degree and 5 years experience OR

• Masters Degree in Marketing or MBA and 3 years of experience in operational Marketing

• Ability to Travel 30-40% domestic and international

Preferred Qualifications:

• Experience in strategic account marketing to enterprise accounts

• Experience developing marketing tactics for major, global accounts and developing accounts- preferably in the life sciences/pharmaceutical industry.

• Experience working closely with sales for projects or campaigns or experience training sales.

Skills:

• Strong interpersonal and leadership capabilities, as well as marketing expertise in Pharma business.

• Ability to translate strategy into execution plan, and take a role in securing the commercial success of our Global Accounts.

• Strong presentation, marketing skills and eye for business

• Demonstrated leadership skills and cross-functional participation

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Salary Range Information:

$114,600.00 - $189,100.00 USD Annual

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

#BDCLO

Required Skills

Optional Skills

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$114,600.00 - $189,100.00 USD Annual