About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Gatorade, Lay's, Quaker, and Tropicana. Headquartered in Purchase, New York, PepsiCo operates globally, delivering innovative products that delight consumers while prioritizing sustainability and positive impact. With a commitment to performance with purpose, PepsiCo invests in digital transformation, data-driven marketing, and in-house capabilities to drive media efficiency and ROI. As a Biddable Media Activation Manager, you'll play a pivotal role in PepsiCo's North America marketing operations, leveraging cutting-edge tools to optimize high-volume campaigns across Paid Search, Social, and Programmatic channels.

Role Overview

The Biddable Media Activation Manager - North America (L10) is a senior operational leadership position based in Purchase, New York. Reporting to LG1 leadership, this role oversees the in-house biddable media buying function, ensuring seamless campaign deployment, budget management, and KPI achievement. You'll provide high-level oversight for day-to-day operations, manage a team of analysts and specialists, and drive adoption of automation, AI, and performance tools. This is an exciting opportunity for seasoned media professionals to influence PepsiCo's media agenda, mitigate risks, and deliver measurable productivity gains in a fast-paced FMCG environment.

Key Responsibilities

Operational Leadership & Campaign Oversight

Lead end-to-end execution of Paid Search, Social, and Programmatic campaigns, establishing standards for setup, pacing, optimization, and reporting. Drive efficiency through automation and AI tools while providing oversight for complex campaigns aligned with business goals.

Governance, Compliance & Risk Management

Ensure adherence to media governance, including brand safety, privacy (GDPR, CCPA), fraud prevention, and audits. Define controls, manage exceptions, and serve as escalation point for operational and vendor issues.

Financial & Performance Stewardship

Own budget pacing, media productivity, and ROI tracking. Partner with LG1 for cost optimization, attribution, and performance validation to maximize spend efficiency.

Team Leadership & Capability Development

Mentor and coach the NA in-house media team, fostering a culture of excellence, continuous improvement, and career growth. Develop training programs and succession plans.

Cross-Functional Influence & Stakeholder Management

Act as liaison to Brand, Media Lead, Finance, Procurement, and Legal teams. Manage vendor relationships and represent operations in senior forums.

Qualifications & Requirements

To succeed in this role, candidates need 8–10 years of digital and programmatic media experience, ideally in FMCG or multi-brand settings with agency and client-side exposure. Proven track record in leading in-house or large-scale media operations is essential, alongside strong financial acumen for forecasting and budgeting. Hands-on expertise with DSPs like DV360, The Trade Desk, Amazon DSP, retail media, and ad verification tools is required. Deep knowledge of audience strategy, first-party data, frequency management, and compliance (brand safety, privacy regs, fraud, viewability) is critical. Experience building and managing media teams in matrix organizations, with demonstrated cross-functional influence, will set you apart.

Benefits & Perks

PepsiCo offers a competitive compensation package for this role, with a salary range of $106,400 - $178,100, determined by location, skills, experience, and education. Eligible employees receive a 12% target performance bonus paid annually. Comprehensive benefits include medical, dental, vision, disability coverage, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), accident, group legal, and life insurance. Enjoy paid time off subject to eligibility, including parental leave, vacation, sick days, and bereavement. PepsiCo also provides a Defined Contribution Retirement Plan to support long-term financial wellness.

Career Growth

At PepsiCo, career development is a priority. This L10 role offers visibility to senior leadership, opportunities to shape NA media strategy, and pathways to broader marketing or digital leadership positions. You'll gain exposure to cutting-edge martech, cross-functional projects, and global best practices. PepsiCo invests in team capabilities through training, mentoring, and succession planning, ensuring high performers like you advance quickly in a supportive, high-achieving culture.

Why Join Us

Join PepsiCo's in-house media team to work on high-impact campaigns for beloved brands, driving innovation in biddable media at scale. Enjoy a collaborative environment in Purchase, NY, with premium compensation, robust benefits, and meaningful work that balances performance and purpose. Be part of a company that's redefining media operations through technology and data, delivering real business results in North America and beyond.

Role FAQs

What experience is required?

8-10 years in digital/programmatic media, with FMCG exposure and team leadership.

Is this a remote role?

Based in Purchase, New York; hybrid arrangements may be available per policy.

What tools will I use?

DSPs like DV360, The Trade Desk; automation, AI, and ad verification platforms.

How is performance measured?

Via campaign KPIs, budget efficiency, ROI, team development, and compliance.

What are the next career steps?

Progress to LG1 media leadership or broader digital/marketing roles at PepsiCo.