Bitcoin Product Marketing Manager Careers at Block - San Francisco, CA | Apply Now!
Block
Bitcoin Product Marketing Manager Careers at Block - San Francisco, CA | Apply Now!
Job Description
Bitcoin Product Marketing Manager at Block: Lead Bitcoin GTM Strategy in San Francisco
Are you passionate about Bitcoin's potential to become everyday money? Block, the innovative company behind Cash App and Square, is hiring a Bitcoin Product Marketing Manager in San Francisco, CA. This senior-level role is at the forefront of Block's deep investment in the Bitcoin ecosystem, bridging consumer and seller products to drive global adoption. If you have 6-10 years in product marketing with fintech or crypto experience, apply now to shape the future of bitcoin utility.
Role Overview
Block is one company built from many blocks, united by economic empowerment. The Bitcoin Product Marketing Manager will partner across Cash App and Square with Product, Insights, Data Science, Design, Finance & Strategy, Engineering, Sales, and Communications. You'll lead GTM strategy for key bitcoin initiatives, craft product positioning, and launch dozens of new features across consumer and seller ecosystems.
In this high-impact role, you'll create compelling narratives, drive cross-functional alignment, and build frameworks for velocity. Advocate for customers, uncover adoption drivers, and ensure every launch contributes to a cohesive 'Bitcoin at Block' story. Bitcoin has been core to Block's roadmap since day one—now's your chance to make it usable everywhere.
This position demands clarity, excellence, and passion for bitcoin's transformative power. Based in San Francisco, you'll collaborate globally, spanning time zones to empower communities worldwide.
Key Responsibilities
As Bitcoin Product Marketing Manager, your day-to-day will include:
- Leading GTM strategy and execution for priority bitcoin products, from positioning to measurement.
- Building insight-driven narratives that unify bitcoin messaging across all touchpoints.
- Conducting research to deepen understanding of bitcoin customers and sellers.
- Delivering competitive insights on bitcoin payments, custody, and ecosystem products.
- Writing briefs, messaging frameworks, and partnering on creative campaigns.
- Working with Product on roadmaps, ICPs, and feature influence.
- Creating measurement plans and KPIs with Data Science and Finance.
- Collaborating on multi-channel marketing with owned and paid teams.
- Engaging customers online/IRL for insights and positioning.
- Ensuring coherence with brands like Bitkey and Proto.
- Providing central marketing with product insights.
- Maintaining GTM workflows for stakeholder accountability.
- Driving post-launch iteration based on performance data.
Expect a fast-paced environment where you'll ship excellent work and make bitcoin accessible daily.
Qualifications
To succeed, you need:
- 6–10 years in product marketing, preferably fintech/crypto.
- Deep Bitcoin knowledge in payments, custody, and adoption.
- Proven GTM leadership for complex launches.
- Expertise in qualitative/quantitative research.
- Competitive analysis skills in digital assets.
- Strong narrative and messaging abilities.
- Cross-functional experience with key teams.
- Data-driven KPI and measurement expertise.
- Customer engagement experience.
- Thrives in high-velocity settings.
Bonus: Experience with Cash App/Square or similar platforms.
Salary & Benefits
Salary range: $165,000 - $225,000 USD yearly, based on experience. Block offers:
- Competitive base, bonus, and equity.
- Full health/dental/vision.
- 401(k) match.
- Generous PTO and parental leave.
- Wellness and learning stipends.
- Commuter benefits, meals, ESPP.
- Volunteer time, hybrid flexibility.
Why Join Block?
Block is empowering economic access through bitcoin innovation. Work with top talent on groundbreaking projects. Enjoy SF's vibrant tech scene, collaborative culture, and mission-driven impact. Your work will shape bitcoin's mainstream adoption.
Block values diverse perspectives—bring yours to tackle challenges and create possibilities.
How to Apply
Ready to lead Bitcoin marketing at Block? Submit your resume and cover letter highlighting GTM wins and bitcoin passion. Interviews include case studies on product launches. Join us in San Francisco to build the future of money.
Word count: 1624
Locations
- San Francisco, California, United States of America
Salary
173,250 - 247,500 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Product Marketingintermediate
- Go-to-Market Strategyintermediate
- Bitcoin Ecosystemintermediate
- Market Researchintermediate
- Competitive Analysisintermediate
- Messaging Frameworksintermediate
- Cross-Functional Collaborationintermediate
- Customer Insightsintermediate
- GTM Executionintermediate
- Product Positioningintermediate
- Data-Driven Marketingintermediate
- Campaign Developmentintermediate
- Qualitative Researchintermediate
- Quantitative Analysisintermediate
- Bitcoin Paymentsintermediate
- Custody Productsintermediate
- Launch Strategyintermediate
- KPI Measurementintermediate
- Stakeholder Alignmentintermediate
- Narrative Buildingintermediate
Required Qualifications
- 6–10 years of experience in product marketing, ideally in fintech or cryptocurrency (experience)
- Deep understanding of Bitcoin ecosystem, payments, custody, and adoption drivers (experience)
- Proven track record leading go-to-market strategies for complex product launches (experience)
- Strong qualitative and quantitative research skills to uncover customer insights (experience)
- Experience conducting competitive analysis in bitcoin and digital asset markets (experience)
- Ability to craft compelling product narratives and messaging frameworks (experience)
- Cross-functional collaboration with Product, Engineering, Design, Finance, and Sales (experience)
- Data-driven mindset with expertise in defining KPIs and measurement plans (experience)
- Hands-on experience with customer engagement, both online and in-person (experience)
- Familiarity with Cash App, Square, or similar consumer/seller platforms (experience)
- Excellent writing skills for briefs, positioning documents, and campaign assets (experience)
- Ability to thrive in high-velocity environments with multiple stakeholders (experience)
- Knowledge of emerging bitcoin brands and ecosystem coherence strategies (experience)
Responsibilities
- Lead go-to-market strategy and execution for priority bitcoin products across Cash App and Square
- Build clear, insight-driven product narratives unifying bitcoin messaging across consumer and seller touchpoints
- Conduct qualitative and quantitative research on bitcoin customers and seller segments
- Develop competitive and market insights for bitcoin payments, custody, and ecosystem products
- Write strong briefs, build messaging frameworks, and partner with Creative on campaigns
- Collaborate with Product teams to understand roadmaps, define ICPs, and influence feature development
- Create data-driven measurement plans, define KPIs, and track performance with Data Science
- Partner with channel teams to execute cohesive, multi-channel marketing for product launches
- Engage with customers online and IRL to gather insights and inform positioning
- Collaborate with bitcoin brands like Bitkey and Proto for ecosystem coherence
- Support central marketing with positioning, messaging, and product insights
- Build and maintain cross-functional GTM workflows for stakeholder alignment
- Advocate for customers to ensure launches drive adoption and ladder to Bitcoin at Block story
- Monitor post-launch performance and iterate on strategies based on data
Benefits
- general: Competitive salary and equity in a high-growth public company
- general: Comprehensive health, dental, and vision insurance coverage
- general: 401(k) matching program for retirement savings
- general: Generous paid time off and flexible vacation policy
- general: Parental leave with full pay for primary and secondary caregivers
- general: Wellness stipend for gym memberships, mental health, and fitness apps
- general: Learning and development stipend for courses and conferences
- general: Commuter benefits and free public transit passes in SF
- general: Catered meals, snacks, and beverages daily at headquarters
- general: Employee stock purchase plan with discounts
- general: Volunteer time off to support community causes
- general: Hybrid work flexibility with remote options post-onboarding
- general: Mental health support through EAP and counseling services
- general: Pet insurance and family-forming benefits
- general: Global employee assistance programs
Tags & Categories
Answer 10 quick questions to check your fit for Bitcoin Product Marketing Manager Careers at Block - San Francisco, CA | Apply Now! @ Block.
Related Books and Jobs
Bitcoin Product Marketing Manager Careers at Block - San Francisco, CA | Apply Now!
Block
Bitcoin Product Marketing Manager Careers at Block - San Francisco, CA | Apply Now!
Job Description
Bitcoin Product Marketing Manager at Block: Lead Bitcoin GTM Strategy in San Francisco
Are you passionate about Bitcoin's potential to become everyday money? Block, the innovative company behind Cash App and Square, is hiring a Bitcoin Product Marketing Manager in San Francisco, CA. This senior-level role is at the forefront of Block's deep investment in the Bitcoin ecosystem, bridging consumer and seller products to drive global adoption. If you have 6-10 years in product marketing with fintech or crypto experience, apply now to shape the future of bitcoin utility.
Role Overview
Block is one company built from many blocks, united by economic empowerment. The Bitcoin Product Marketing Manager will partner across Cash App and Square with Product, Insights, Data Science, Design, Finance & Strategy, Engineering, Sales, and Communications. You'll lead GTM strategy for key bitcoin initiatives, craft product positioning, and launch dozens of new features across consumer and seller ecosystems.
In this high-impact role, you'll create compelling narratives, drive cross-functional alignment, and build frameworks for velocity. Advocate for customers, uncover adoption drivers, and ensure every launch contributes to a cohesive 'Bitcoin at Block' story. Bitcoin has been core to Block's roadmap since day one—now's your chance to make it usable everywhere.
This position demands clarity, excellence, and passion for bitcoin's transformative power. Based in San Francisco, you'll collaborate globally, spanning time zones to empower communities worldwide.
Key Responsibilities
As Bitcoin Product Marketing Manager, your day-to-day will include:
- Leading GTM strategy and execution for priority bitcoin products, from positioning to measurement.
- Building insight-driven narratives that unify bitcoin messaging across all touchpoints.
- Conducting research to deepen understanding of bitcoin customers and sellers.
- Delivering competitive insights on bitcoin payments, custody, and ecosystem products.
- Writing briefs, messaging frameworks, and partnering on creative campaigns.
- Working with Product on roadmaps, ICPs, and feature influence.
- Creating measurement plans and KPIs with Data Science and Finance.
- Collaborating on multi-channel marketing with owned and paid teams.
- Engaging customers online/IRL for insights and positioning.
- Ensuring coherence with brands like Bitkey and Proto.
- Providing central marketing with product insights.
- Maintaining GTM workflows for stakeholder accountability.
- Driving post-launch iteration based on performance data.
Expect a fast-paced environment where you'll ship excellent work and make bitcoin accessible daily.
Qualifications
To succeed, you need:
- 6–10 years in product marketing, preferably fintech/crypto.
- Deep Bitcoin knowledge in payments, custody, and adoption.
- Proven GTM leadership for complex launches.
- Expertise in qualitative/quantitative research.
- Competitive analysis skills in digital assets.
- Strong narrative and messaging abilities.
- Cross-functional experience with key teams.
- Data-driven KPI and measurement expertise.
- Customer engagement experience.
- Thrives in high-velocity settings.
Bonus: Experience with Cash App/Square or similar platforms.
Salary & Benefits
Salary range: $165,000 - $225,000 USD yearly, based on experience. Block offers:
- Competitive base, bonus, and equity.
- Full health/dental/vision.
- 401(k) match.
- Generous PTO and parental leave.
- Wellness and learning stipends.
- Commuter benefits, meals, ESPP.
- Volunteer time, hybrid flexibility.
Why Join Block?
Block is empowering economic access through bitcoin innovation. Work with top talent on groundbreaking projects. Enjoy SF's vibrant tech scene, collaborative culture, and mission-driven impact. Your work will shape bitcoin's mainstream adoption.
Block values diverse perspectives—bring yours to tackle challenges and create possibilities.
How to Apply
Ready to lead Bitcoin marketing at Block? Submit your resume and cover letter highlighting GTM wins and bitcoin passion. Interviews include case studies on product launches. Join us in San Francisco to build the future of money.
Word count: 1624
Locations
- San Francisco, California, United States of America
Salary
173,250 - 247,500 USD / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Product Marketingintermediate
- Go-to-Market Strategyintermediate
- Bitcoin Ecosystemintermediate
- Market Researchintermediate
- Competitive Analysisintermediate
- Messaging Frameworksintermediate
- Cross-Functional Collaborationintermediate
- Customer Insightsintermediate
- GTM Executionintermediate
- Product Positioningintermediate
- Data-Driven Marketingintermediate
- Campaign Developmentintermediate
- Qualitative Researchintermediate
- Quantitative Analysisintermediate
- Bitcoin Paymentsintermediate
- Custody Productsintermediate
- Launch Strategyintermediate
- KPI Measurementintermediate
- Stakeholder Alignmentintermediate
- Narrative Buildingintermediate
Required Qualifications
- 6–10 years of experience in product marketing, ideally in fintech or cryptocurrency (experience)
- Deep understanding of Bitcoin ecosystem, payments, custody, and adoption drivers (experience)
- Proven track record leading go-to-market strategies for complex product launches (experience)
- Strong qualitative and quantitative research skills to uncover customer insights (experience)
- Experience conducting competitive analysis in bitcoin and digital asset markets (experience)
- Ability to craft compelling product narratives and messaging frameworks (experience)
- Cross-functional collaboration with Product, Engineering, Design, Finance, and Sales (experience)
- Data-driven mindset with expertise in defining KPIs and measurement plans (experience)
- Hands-on experience with customer engagement, both online and in-person (experience)
- Familiarity with Cash App, Square, or similar consumer/seller platforms (experience)
- Excellent writing skills for briefs, positioning documents, and campaign assets (experience)
- Ability to thrive in high-velocity environments with multiple stakeholders (experience)
- Knowledge of emerging bitcoin brands and ecosystem coherence strategies (experience)
Responsibilities
- Lead go-to-market strategy and execution for priority bitcoin products across Cash App and Square
- Build clear, insight-driven product narratives unifying bitcoin messaging across consumer and seller touchpoints
- Conduct qualitative and quantitative research on bitcoin customers and seller segments
- Develop competitive and market insights for bitcoin payments, custody, and ecosystem products
- Write strong briefs, build messaging frameworks, and partner with Creative on campaigns
- Collaborate with Product teams to understand roadmaps, define ICPs, and influence feature development
- Create data-driven measurement plans, define KPIs, and track performance with Data Science
- Partner with channel teams to execute cohesive, multi-channel marketing for product launches
- Engage with customers online and IRL to gather insights and inform positioning
- Collaborate with bitcoin brands like Bitkey and Proto for ecosystem coherence
- Support central marketing with positioning, messaging, and product insights
- Build and maintain cross-functional GTM workflows for stakeholder alignment
- Advocate for customers to ensure launches drive adoption and ladder to Bitcoin at Block story
- Monitor post-launch performance and iterate on strategies based on data
Benefits
- general: Competitive salary and equity in a high-growth public company
- general: Comprehensive health, dental, and vision insurance coverage
- general: 401(k) matching program for retirement savings
- general: Generous paid time off and flexible vacation policy
- general: Parental leave with full pay for primary and secondary caregivers
- general: Wellness stipend for gym memberships, mental health, and fitness apps
- general: Learning and development stipend for courses and conferences
- general: Commuter benefits and free public transit passes in SF
- general: Catered meals, snacks, and beverages daily at headquarters
- general: Employee stock purchase plan with discounts
- general: Volunteer time off to support community causes
- general: Hybrid work flexibility with remote options post-onboarding
- general: Mental health support through EAP and counseling services
- general: Pet insurance and family-forming benefits
- general: Global employee assistance programs
Tags & Categories
Answer 10 quick questions to check your fit for Bitcoin Product Marketing Manager Careers at Block - San Francisco, CA | Apply Now! @ Block.
Related Books and Jobs