Role Overview

Since 2009, Block has revolutionized commerce by empowering sellers of all sizes with integrated omnichannel solutions. From point-of-sale payments to business loans, inventory management, and Afterpay's buy-now-pay-later functionality, Block serves everyone from startups to enterprise-scale businesses. As our partner ecosystem becomes central to our GTM motion, we're hiring a Partner Marketing Lead to build standardized, tiered programs that deliver measurable ROI.

This leadership role reports into marketing and oversees a senior team responsible for partner marketing execution, measurement, and iteration. You'll standardize how Block engages partners, create clear playbooks, and ensure investments align with opportunity size. With deep cross-functional collaboration across Sales, Partnerships, Product Marketing, and Channel teams, you'll drive SALs (Sales Accepted Leads) and ToFs (Trials or Opportunities Fulfilled) at scale.

The Bay Area location places you in the epicenter of FinTech innovation, surrounded by top talent and endless networking opportunities. This is not just a job—it's a chance to shape Block's partner strategy during a massive growth phase.

Key Responsibilities

As Partner Marketing Lead, you'll wear many hats in this dynamic role:

• Develop and own the full Square partner marketing playbook, featuring tiered programs that match investment levels to partner tiers and expected outcomes.
• Orchestrate end-to-end GTM execution for partners, spanning sales-led deals and self-serve channels to maximize pipeline velocity.
• Lead, mentor, and grow a team of senior partner marketers, assigning clear ownership and holding accountability to KPIs.
• Cultivate deep marketing relationships with strategic partners to co-create campaigns that drive mutual success.
• Implement operational rigor: build intake processes, prioritization frameworks, and dashboards for scalable reporting.
• Analyze performance data to iterate programs continuously, optimizing for SALs, ToFs, and revenue attribution.
• Collaborate cross-functionally to align partner marketing with broader sales and product objectives.
• Standardize partner engagement packages, ensuring consistent branding and messaging across all touchpoints.
• Scale programs to support Block's global expansion while maintaining quality and impact.
• Report to executive leadership on partner marketing ROI and strategic recommendations.
• Foster innovation in partner activations, from webinars and content syndication to ABM campaigns.
• Enable sales teams with partner-specific tools, collateral, and training materials.
• Champion diversity and inclusion within partner marketing initiatives.

Qualifications

To succeed in this role, you need:

• 12+ years in marketing or GTM functions at SaaS/FinTech leaders like Salesforce, Stripe, or HubSpot.
• Proven success launching repeatable partner/channel programs with tiered structures.
• Expertise in sales-led orgs, understanding how marketing fuels complex B2B cycles.
• Track record of thriving in matrixed environments with Sales, Partnerships, and Product teams.
• Experience managing IC4+ level talent with high autonomy and ownership.
• Quantitative mindset for tying marketing to pipeline and revenue metrics.
• Strong strategic thinker with execution chops—able to build from scratch and scale rapidly.
• Excellent communicator who can influence without authority across functions.
• Familiarity with marketing ops tools like Marketo, Salesforce, and partner portals.
• Passion for FinTech and empowering small businesses to thrive.

Salary & Benefits

Block offers competitive compensation for Partner Marketing Leads in the Bay Area, estimated at $220,000 - $300,000 base plus bonuses, equity, and total comp exceeding $400K for top performers. Benefits include:

• Unlimited PTO and flexible hybrid work
• Comprehensive health coverage and 401(k) match
• Professional growth stipends and parental leave
• Wellness perks, commuter benefits, and more

See full details in the careers portal.

Why Join Block?

Block isn't just a company—it's a mission to build an inclusive economy. Join 12,000+ innovators tackling commerce's biggest challenges. In the Bay Area, enjoy proximity to world-class talent, vibrant culture, and unparalleled career growth. Our Partner Marketing Lead will directly impact billions in seller revenue through strategic partnerships.

With Afterpay integration and enterprise expansion, this is your moment to lead at scale. Block's culture emphasizes ownership, collaboration, and impact—perfect for ambitious leaders.

How to Apply

Ready to lead Block's partner marketing revolution? Submit your resume and a cover letter highlighting your partner program successes today. Applications reviewed on a rolling basis. Block is an equal opportunity employer committed to diversity.