Role Overview

The Brand & GTM Analytics Manager position at Block is designed for seasoned professionals who thrive at the intersection of marketing, data science, and strategy. Reporting into the Growth Marketing Strategy & Analytics team, you'll own the analytical framework for brand marketing performance. This means unifying fragmented top-of-funnel measurements and ensuring brand channels have a seat at the executive table. You'll develop geo-based insights roadmaps for priority markets, partnering with Product, Data Science, Customer Insights, and Marketing leaders.

Cash App started as a peer-to-peer payment solution in 2013 and has evolved into a full financial ecosystem including Afterpay/Clearpay for buy-now-pay-later. Your work will directly influence how we grow this ecosystem by making data-driven recommendations on where to invest next. Expect to handle complex datasets from diverse channels, build scalable reporting, and craft narratives that drive multimillion-dollar decisions. This role offers remote flexibility within operating countries, embodying Block's distributed, innovative culture.

Key challenges include scaling measurement for market-specific campaigns and integrating brand data into advanced models like Media Mix Modeling (MMM). Success here requires not just technical prowess but the ability to influence without authority across functions. Bay Area-based candidates will enjoy proximity to Block's vibrant offices, fostering collaboration in a creative, productive environment.

Key Responsibilities

1. Develop and own the end-to-end framework for measuring and reporting top-of-funnel brand efforts at scale, covering TV, out-of-home (OOH), experiential activations, and owned social channels.
2. Lead a centralized geo-based marketing strategy and roadmap, aligning goals, KPIs, and impact measurement with channel leads and partners like Customer Insights.
3. Conduct in-depth analysis of brand and go-to-market (GTM) initiatives alongside customer adoption, engagement, and retention trends in priority markets.
4. Transform complex datasets into executive-ready narratives that shape senior leadership decisions and rally the Marketing organization.
5. Collaborate closely with Data Science and Data Engineering to embed top-of-funnel brand channels into core infrastructure, including MMM and attribution models.
6. Design, build, and maintain automated reporting suites for brand performance and target geographies to enable real-time reviews and planning.
7. Evaluate and recommend measurement methodologies (e.g., brand lift studies, geo-experimentation, incrementality tests) tailored to campaign objectives, articulating tradeoffs clearly.
8. Unify historically siloed top-of-funnel data for holistic executive reporting and strategic planning.
9. Identify untapped growth opportunities by linking brand exposure to downstream funnel metrics like acquisition and LTV.
10. Drive cross-functional alignment on performance standards and investment prioritization.
11. Monitor market-specific trends to inform adaptive strategies for Cash App and Afterpay expansion.
12. Support quarterly business reviews with data visualizations and actionable insights.
13. Champion best practices in marketing analytics within Block's global team.

These responsibilities demand a proactive leader who can balance strategic vision with hands-on execution, ensuring every brand dollar delivers measurable ROI.

Qualifications

To excel as Block's Brand & GTM Analytics Manager, you need:

• 5+ years in marketing analytics, with focus on top-of-funnel brand measurement.
• Proven track record scaling geo-based or brand channel analytics programs.
• Expertise in connecting brand efforts to acquisition, engagement, and retention outcomes.
• Strong experience with advanced tools like MMM, brand lift, and geo-testing.
• Exceptional communication skills for C-suite presentations.
• Technical proficiency in SQL, Python/R, Tableau/Looker, and BigQuery.
• Collaborative experience with Data Science, Product, and Insights teams.
• Degree in Marketing, Analytics, Statistics, or equivalent.

Bonus: Fintech or consumer app experience; familiarity with Cash App/Afterpay products.

Salary & Benefits

Competitive salary range of $140,000 - $200,000 USD yearly, based on experience, plus Block equity. Full benefits include health coverage, 401(k) match, unlimited PTO, parental leave, wellness stipends, and more. Bay Area perks: commuter benefits, meals, and hybrid work options.

Why Join Block?

Block offers a culture of innovation and impact, with global remote flexibility. Work on products serving 50M+ users, grow your career in fintech, and contribute to financial inclusion. Bay Area location provides access to top talent and resources.

Employee testimonials highlight collaborative teams, meaningful work, and rapid career progression. Block's commitment to diversity and inclusion ensures every voice matters.

How to Apply

Submit your resume and cover letter highlighting analytics achievements. Block's hiring process includes interviews with Marketing, Data, and execs. Equal opportunity employer.