Role Overview

The Brand Partnerships Manager, Gaming role at Block is at the intersection of marketing, gaming, and creator economies. Starting from a simple peer-to-peer payment idea in 2013, Cash App has evolved into a dynamic financial ecosystem offering send, spend, invest, borrow, and save solutions. As part of Block's marketing and brand team, you'll spearhead strategic creator partnerships in gaming to elevate Cash App's mainstream appeal.

This position demands a proactive strategist who thrives in fast-paced environments. You'll manage end-to-end partnerships, from ideation to execution, working with top gaming creators on Twitch, YouTube, and beyond. Expect to influence brand credibility, spark intrigue, and personalize user experiences. With thousands of global employees across office and remote setups, Block fosters creativity, productivity, and happiness regardless of location.

Gaming is exploding, and Cash App wants to be at its heart. You'll develop campaigns that resonate with gamers, leveraging viral trends and community insights. This isn't just a job—it's a platform to shape how a fintech giant engages with digital natives.

Key Responsibilities

As Brand Partnerships Manager, Gaming, your impact will be immediate and measurable. Here's what you'll tackle daily:

• Oversee comprehensive partner management, including content/program development, design, vendor coordination, logistics, invitations, sponsorships, and promotions.
• Manage ongoing partner deals and gaming-focused programs to ensure sustained success.
• Brainstorm and develop fresh content ideas, strategies, and campaigns optimized for gaming platforms like Twitch and Discord.
• Partner with creative teams (designers, writers) to ideate and refine partnership activations and original content.
• Amplify brand presence by engaging diverse digital channels and gaming creator communities.
• Deliver weekly insights and key performance analysis to the broader marketing and brand team.
• Negotiate high-stakes creator deals to secure breakthrough collaborations.
• Monitor internet trends, user behaviors, and viral gaming content for strategic advantage.
• Coordinate cross-functional projects with internal stakeholders for flawless execution.
• Analyze ROI on partnerships and recommend data-driven optimizations.
• Build long-term relationships with gaming influencers and content creators.
• Personalize brand initiatives to deepen user connection and loyalty.
• Handle scrappy problem-solving to achieve more with limited resources.

These responsibilities position you as a key player in Block's brand evolution, directly contributing to user growth and cultural relevance.

Qualifications

To succeed, you'll bring:

• 5+ years in brand/creator partnerships, ideally in gaming or digital entertainment.
• Expert knowledge of internet behaviors, gaming trends, and viral mechanics.
• Creative problem-solving with a 'do more with less' mindset.
• Impeccable organizational skills and attention to detail.
• Persuasive communication—verbal, written, and influential.
• Proven agility in fast-paced, matrixed orgs.
• Team collaboration expertise across functions.
• Strong time management for multi-project deadlines.
• Elite negotiation, writing, and analytical prowess.
• Self-starter initiative, including cold outreach.
• Ability to rally internal support from experts.

Bonus: Experience with fintech branding or gaming platforms accelerates your fit.

Salary & Benefits

Competitive compensation reflects San Francisco market rates: estimated $140,000–$180,000 USD yearly, plus bonuses and equity. Block's benefits package is top-tier:

• Full health/dental/vision coverage.
• 401(k) with match.
• Unlimited PTO.
• Remote flexibility.
• Stock options.
• Professional growth stipends.
• Mental health resources.
• Generous parental leave.
• Wellness perks.
• Commuter benefits.
• Gaming events and offsites.
• Diversity initiatives.

This holistic package supports your career and life.

Why Join Block?

Block isn't just a company—it's a movement redefining money's role in modern life. Cash App's journey from P2P payments to a full ecosystem serving 50M+ users showcases relentless innovation. Our distributed culture emphasizes collaboration, impact, and happiness.

In gaming partnerships, you'll tap into a $200B+ industry, partnering with creators who shape culture. San Francisco's HQ offers vibrant energy, but remote options exist. Join peers who value scrappiness, creativity, and results. Block invests in your growth through learning, events, and equity, positioning you for fintech leadership.

Real employee stories highlight thriving in matrixed teams, driving viral campaigns, and enjoying perks like gaming retreats. With a focus on inclusivity, Block is where ambitious marketers excel.

How to Apply

Ready to level up? Submit your resume, portfolio of gaming partnerships, and a cover letter highlighting your creator wins. Tailor it to Block's mission. Interviews include case studies on partnership strategies. We review applications weekly—apply today via our careers portal.

Block is an equal opportunity employer committed to diversity. No agencies, please.