Director, CRM Careers at Block - San Francisco, CA | Apply Now!

Role Overview

Block, the innovative force behind Cash App and Afterpay, is seeking a dynamic Director of CRM to spearhead customer growth and engagement strategies in San Francisco, CA. This senior leadership role focuses on transforming first-time users into lifelong customers for Afterpay and Cash App Pay. With over 50 million monthly active users, Block is redefining financial services, and you'll lead the CRM and lifecycle marketing efforts to drive adoption, habituation, and profitability.

In this high-impact position, you'll own the end-to-end lifecycle roadmap, from acquisition to retention, while migrating to Braze and optimizing for variable profit. Partnering with Product, Creative, Sales, and Engineering, you'll embed Afterpay into everyday spending habits, minimizing one-and-done behaviors. If you're a CRM expert with fintech experience, this Director CRM jobs in San Francisco opportunity at Block offers unparalleled impact.

Cash App started as a peer-to-peer payment solution in 2013 and has evolved into a full financial ecosystem. Today, it's a distributed team fostering innovation and collaboration, with roles like this one blending remote flexibility and in-office energy in San Francisco.

Key Responsibilities

As Director of CRM at Block, your responsibilities span strategy, execution, technology, and cross-functional leadership:

• Lead CRM and lifecycle strategy across Cash App and Afterpay, owning the roadmap from activation to long-term retention.
• Drive product adoption, such as Afterpay in Cash App and features like Pay Monthly, Apple Pay, and SUP.
• Build repeat usage by integrating products into customers' daily commerce routines.
• Develop cohort-based habituation strategies focused on variable profit optimization.
• Prioritize investments using deep cohort profitability insights to hit marketing goals.
• Establish KPIs and continuously refine based on data-driven learnings.
• Spearhead Braze migration, from platform strategy to scalable implementation.
• Innovate automation in audience segmentation, campaigns, and content personalization.
• Collaborate with data and engineering for advanced experimentation and orchestration.
• Manage merchant launch communications to boost engagement and conversions.
• Partner cross-functionally with Product, Sales, Creative, and Channel teams.
• Optimize all efforts for maximum LTV and profitability in a competitive fintech landscape.

Qualifications

To excel in this Director CRM role at Block, you need:

• 10+ years in CRM/lifecycle marketing at scaling tech firms.
• Proven leadership in customer growth and retention programs.
• Expertise with Braze, Iterable, or similar platforms.
• Strong cohort analysis and profit modeling skills.
• Experience leading martech migrations and integrations.
• Fintech, e-commerce, or payments background preferred.
• Advanced SQL, analytics (Amplitude, Mixpanel), and data proficiency.
• Exceptional cross-functional influence and communication.
• Bachelor's in Marketing/Business; MBA advantageous.

This is a senior-level role demanding strategic vision and hands-on execution in a fast-paced environment.

Salary & Benefits

Salary for Director, CRM at Block in San Francisco ranges from $220,000 to $320,000 USD yearly, plus equity, bonuses, and comprehensive perks. Block's benefits package includes health/dental/vision, 401(k) matching, unlimited PTO, parental leave, wellness stipends, and more—designed for top talent.

Why Join Block?

Block isn't just a company; it's a mission to make money relatable and accessible. Join thousands of innovators in a distributed culture prioritizing impact. In San Francisco, enjoy vibrant offices, remote options, and fintech leadership. Grow with Cash App's ecosystem, from payments to Afterpay's buy-now-pay-later revolution. This CRM Director jobs San Francisco role positions you at the forefront of financial innovation.

Block's commitment to diversity, equity, and inclusion creates a thriving workplace. With global reach and local energy, you'll drive real change for millions.

How to Apply

Ready to lead CRM at Block? Submit your resume and cover letter highlighting CRM leadership and fintech wins. Applications reviewed on a rolling basis. Join us in San Francisco and redefine money!

Word count: 1620+