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Go To Market (GTM) Product Manager _ETAS

Bosch Group

Go To Market (GTM) Product Manager _ETAS

full-timePosted: Jan 17, 2026

Job Description

Description

‌Job Summary:‌

We seek a seasoned GTM Product Manager with deep expertise in ‌automotive software architectures (EEA), embedded systems, or semiconductor technologies‌ to drive automotive software product commercialization. You will decode market dynamics, align product roadmaps with technical trends, and position our solutions against competitors to capture market share in the automotive software domain.

 

‌Key Responsibilities:‌

  1. Market & Competitive Intelligence:
    1. Analyze ‌long/short-term demand trends‌ in automotive software (e.g.:  Toolchain/AUTOSAR/EEA/SOA/Middleware/Diagnosis/in-vehicle AI) and quantify addressable market size.
    2. Benchmark competitor products to identify gaps and USP opportunities.
  2. Product Strategy Alignment:
    1. Define product value canvas based on market needs
    2. Define product entry strategy for different customer categories
    3. Define differentiated positioning for automotive software stacks
    4. Collaborate with engineering to design ‌technology roadmaps‌ based on market needs.
  3. GTM Execution:
    1. Lead cross teams to develop plans for automotive software product commercialization
    2. Enable sales team for product promotion and acquisition

    Qualifications

     

      • 7+ years in ‌automotive software industry
      • Proven track record in analyzing ‌automotive tech trends
      • Fluency in technical concepts: AUTOSAR, QNX, ROS, ASIL-D, etc.
      • Experience with Tier 1/OEM collaboration models.

    Additional Info

    Company Description

    We are seeking an experienced Embedded Middleware Expert to join our team. The ideal candidate will have a strong background in C/C++ programming and expertise in developing communication frameworks for intelligent driving and cockpit products. You will play a key role in designing, implementing, and optimizing middleware solutions that enable seamless interaction between software and hardware components.

    Locations

    • Shanghai, China

    Salary

    Estimated Salary Rangemedium confidence

    90,000 - 150,000 CNY / yearly

    Source: ai estimated

    * This is an estimated range based on market data and may vary based on experience and qualifications.

    Skills Required

    • Automotive software architectures (EEA)intermediate
    • Embedded systemsintermediate
    • Semiconductor technologiesintermediate
    • AUTOSAR, QNX, ROS, ASIL-Dintermediate
    • Market and competitive intelligenceintermediate

    Required Qualifications

    • 7+ years in automotive software industry (experience)

    Responsibilities

    • Analyze market and competitive intelligence for automotive software
    • Define product value canvas and entry strategy
    • Develop differentiated positioning for software stacks
    • Collaborate with engineering on technology roadmaps
    • Lead cross-team GTM plans for product commercialization
    • Enable sales team for product promotion

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    Bosch Group logo

    Go To Market (GTM) Product Manager _ETAS

    Bosch Group

    Go To Market (GTM) Product Manager _ETAS

    full-timePosted: Jan 17, 2026

    Job Description

    Description

    ‌Job Summary:‌

    We seek a seasoned GTM Product Manager with deep expertise in ‌automotive software architectures (EEA), embedded systems, or semiconductor technologies‌ to drive automotive software product commercialization. You will decode market dynamics, align product roadmaps with technical trends, and position our solutions against competitors to capture market share in the automotive software domain.

     

    ‌Key Responsibilities:‌

    1. Market & Competitive Intelligence:
      1. Analyze ‌long/short-term demand trends‌ in automotive software (e.g.:  Toolchain/AUTOSAR/EEA/SOA/Middleware/Diagnosis/in-vehicle AI) and quantify addressable market size.
      2. Benchmark competitor products to identify gaps and USP opportunities.
    2. Product Strategy Alignment:
      1. Define product value canvas based on market needs
      2. Define product entry strategy for different customer categories
      3. Define differentiated positioning for automotive software stacks
      4. Collaborate with engineering to design ‌technology roadmaps‌ based on market needs.
    3. GTM Execution:
      1. Lead cross teams to develop plans for automotive software product commercialization
      2. Enable sales team for product promotion and acquisition

      Qualifications

       

        • 7+ years in ‌automotive software industry
        • Proven track record in analyzing ‌automotive tech trends
        • Fluency in technical concepts: AUTOSAR, QNX, ROS, ASIL-D, etc.
        • Experience with Tier 1/OEM collaboration models.

      Additional Info

      Company Description

      We are seeking an experienced Embedded Middleware Expert to join our team. The ideal candidate will have a strong background in C/C++ programming and expertise in developing communication frameworks for intelligent driving and cockpit products. You will play a key role in designing, implementing, and optimizing middleware solutions that enable seamless interaction between software and hardware components.

      Locations

      • Shanghai, China

      Salary

      Estimated Salary Rangemedium confidence

      90,000 - 150,000 CNY / yearly

      Source: ai estimated

      * This is an estimated range based on market data and may vary based on experience and qualifications.

      Skills Required

      • Automotive software architectures (EEA)intermediate
      • Embedded systemsintermediate
      • Semiconductor technologiesintermediate
      • AUTOSAR, QNX, ROS, ASIL-Dintermediate
      • Market and competitive intelligenceintermediate

      Required Qualifications

      • 7+ years in automotive software industry (experience)

      Responsibilities

      • Analyze market and competitive intelligence for automotive software
      • Define product value canvas and entry strategy
      • Develop differentiated positioning for software stacks
      • Collaborate with engineering on technology roadmaps
      • Lead cross-team GTM plans for product commercialization
      • Enable sales team for product promotion

      Target Your Resume for "Go To Market (GTM) Product Manager _ETAS" , Bosch Group

      Get personalized recommendations to optimize your resume specifically for Go To Market (GTM) Product Manager _ETAS. Takes only 15 seconds!

      AI-powered keyword optimization
      Skills matching & gap analysis
      Experience alignment suggestions

      Check Your ATS Score for "Go To Market (GTM) Product Manager _ETAS" , Bosch Group

      Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

      ATS compatibility check
      Keyword optimization analysis
      Skill matching & gap identification
      Format & readability score

      Answer 10 quick questions to check your fit for Go To Market (GTM) Product Manager _ETAS @ Bosch Group.

      Quiz Challenge
      10 Questions
      ~2 Minutes
      Instant Score

      Related Books and Jobs

      No related jobs found at the moment.