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市场传播专员-XC

Bosch Group

市场传播专员-XC

full-timePosted: Jan 17, 2026

Job Description

Description

 

  • 具有市场公关活动操盘能力,进行发布会及联合品牌传播等活动的策划及执行
  • 公关传播方案及文案撰写,能够深入了解产品和技术,将抽象的产品/技术内容转化成用户易懂的形式
  • 维护媒体/KOL关系,日常媒体沟通及舆情处理
  • 社交媒体平台运作,对微信视频号,抖音,小红书等平台投放策略熟悉,有深厚的经验;
  • 对接内部工程、研发等团队,并能直接和汽车品牌客户/客户的用户进行沟通

 

Qualifications

 

  • 本科或以上学历
  • 至少 6 年的市场公关传播经验, 具有汽车行业主机厂技术传播相关经验,对智能辅助驾驶和智能座舱有深入了解
  • 有较强的公关文案和方案撰写能力
  • 熟悉相关媒体及社交媒体运作,具有媒体沟通和舆情处理经验
  • 优秀的团队合作精神以及跨团队沟通协调能力
  • 熟练的英语撰写和口语水平,可作为工作语言

 

Additional Info

 

 

Company Description

Locations

  • Shanghai, Shanghai, China

Salary

Estimated Salary Rangemedium confidence

60,000 - 100,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Market PR and event planningintermediate
  • Content creation and copywritingintermediate
  • Media/KOL relationship managementintermediate
  • Social media operations (WeChat, Douyin, Xiaohongshu)intermediate
  • Cross-team communicationintermediate

Required Qualifications

  • Bachelor or above (experience)
  • At least 6 years market PR experience in automotive industry (experience)

Responsibilities

  • Plan and execute market PR activities, press releases, brand collaborations
  • Write PR communication plans and copy
  • Maintain media/KOL relations and handle public sentiment
  • Operate social media platforms and投放 strategies
  • Communicate with engineering/R&D and automotive clients

Target Your Resume for "市场传播专员-XC" , Bosch Group

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Keyword optimization analysis
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Bosch Group logo

市场传播专员-XC

Bosch Group

市场传播专员-XC

full-timePosted: Jan 17, 2026

Job Description

Description

 

  • 具有市场公关活动操盘能力,进行发布会及联合品牌传播等活动的策划及执行
  • 公关传播方案及文案撰写,能够深入了解产品和技术,将抽象的产品/技术内容转化成用户易懂的形式
  • 维护媒体/KOL关系,日常媒体沟通及舆情处理
  • 社交媒体平台运作,对微信视频号,抖音,小红书等平台投放策略熟悉,有深厚的经验;
  • 对接内部工程、研发等团队,并能直接和汽车品牌客户/客户的用户进行沟通

 

Qualifications

 

  • 本科或以上学历
  • 至少 6 年的市场公关传播经验, 具有汽车行业主机厂技术传播相关经验,对智能辅助驾驶和智能座舱有深入了解
  • 有较强的公关文案和方案撰写能力
  • 熟悉相关媒体及社交媒体运作,具有媒体沟通和舆情处理经验
  • 优秀的团队合作精神以及跨团队沟通协调能力
  • 熟练的英语撰写和口语水平,可作为工作语言

 

Additional Info

 

 

Company Description

Locations

  • Shanghai, Shanghai, China

Salary

Estimated Salary Rangemedium confidence

60,000 - 100,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Market PR and event planningintermediate
  • Content creation and copywritingintermediate
  • Media/KOL relationship managementintermediate
  • Social media operations (WeChat, Douyin, Xiaohongshu)intermediate
  • Cross-team communicationintermediate

Required Qualifications

  • Bachelor or above (experience)
  • At least 6 years market PR experience in automotive industry (experience)

Responsibilities

  • Plan and execute market PR activities, press releases, brand collaborations
  • Write PR communication plans and copy
  • Maintain media/KOL relations and handle public sentiment
  • Operate social media platforms and投放 strategies
  • Communicate with engineering/R&D and automotive clients

Target Your Resume for "市场传播专员-XC" , Bosch Group

Get personalized recommendations to optimize your resume specifically for 市场传播专员-XC. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "市场传播专员-XC" , Bosch Group

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Answer 10 quick questions to check your fit for 市场传播专员-XC @ Bosch Group.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.