整合营销专家-XC
Bosch Group
整合营销专家-XC
Job Description
Description
社交媒体传播策略：
- 制定 B2C 传播计划并实施，包括抖音、小红书、搜索引擎优化、寻找任何潜在形式以支持B2C的传播
- 建立舆情管理体系并执行
- 基于XC核心传播信息，整理博世智能驾控的B2C 传播信息
内容营销：
- 在社交媒体/内宣等平台上，为博世智能驾控产品撰写制作有吸引力的文章、照片、视频和话题
活动传播
- 作为主要推动者，设计、领导并实施大型活动、如车展、创新日、技术日、与客户的联合营销活动、媒体聚会活动
- 为活动制定综合传播计划并协调资源执行
Qualifications
- 本科或以上学历
- 熟练的英语撰写和口语水平，可作为工作语言
- 至少 6 年的营销传播经验, 有事业部传播经验，汽车行业经验优先
- 具有丰富的整合营销经验，特别是KOL沟通以及舆情管理经验
- 有活动组织的经验
- 了解汽车技术及其未来发展趋势，对自动驾驶和智能驾驶舱有深入了解者优先
- 良好的团队合作精神，通过团队合作在效率、项目规划和交付之间保持平衡
- 目标驱动，始终保持 “能做 ”的态度，具有战略思维，愿意推动事情发生
- 责任心强，学习能力强，能在时间压力下工作
- 具有成功沟通的业绩/技能以及成本导向
- 有汽车行业 B2C 沟通经验者优先
Additional Info
Company Description
Locations
- Shanghai, Shanghai, China
Salary
Estimated Salary Rangemedium confidence
60,000 - 100,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Social media strategy (Douyin, Xiaohongshu, SEO)intermediate
- Public opinion managementintermediate
- Content creation (articles, photos, videos, topics)intermediate
- Event planning and executionintermediate
- KOL communicationintermediate
- Integrated marketingintermediate
- Automotive technology knowledgeintermediate
Required Qualifications
- Bachelor's degree or above (experience)
- Fluent English writing and speaking (experience)
- At least 6 years marketing communication experience (experience)
- Automotive industry experience (preferred) (experience)
- B2C communication experience (preferred) (experience)
Responsibilities
- Formulate and implement B2C communication plans across platforms
- Establish and execute public opinion management system
- Create content for Bosch intelligent driving products
- Design, lead, and implement large events (auto shows, innovation days)
- Coordinate resources for event communication plans
Answer 10 quick questions to check your fit for 整合营销专家-XC @ Bosch Group.
10 Questions
~2 Minutes
Instant Score
整合营销专家-XC
Bosch Group
整合营销专家-XC
Job Description
Description
社交媒体传播策略：
- 制定 B2C 传播计划并实施，包括抖音、小红书、搜索引擎优化、寻找任何潜在形式以支持B2C的传播
- 建立舆情管理体系并执行
- 基于XC核心传播信息，整理博世智能驾控的B2C 传播信息
内容营销：
- 在社交媒体/内宣等平台上，为博世智能驾控产品撰写制作有吸引力的文章、照片、视频和话题
活动传播
- 作为主要推动者，设计、领导并实施大型活动、如车展、创新日、技术日、与客户的联合营销活动、媒体聚会活动
- 为活动制定综合传播计划并协调资源执行
Qualifications
- 本科或以上学历
- 熟练的英语撰写和口语水平，可作为工作语言
- 至少 6 年的营销传播经验, 有事业部传播经验，汽车行业经验优先
- 具有丰富的整合营销经验，特别是KOL沟通以及舆情管理经验
- 有活动组织的经验
- 了解汽车技术及其未来发展趋势，对自动驾驶和智能驾驶舱有深入了解者优先
- 良好的团队合作精神，通过团队合作在效率、项目规划和交付之间保持平衡
- 目标驱动，始终保持 “能做 ”的态度，具有战略思维，愿意推动事情发生
- 责任心强，学习能力强，能在时间压力下工作
- 具有成功沟通的业绩/技能以及成本导向
- 有汽车行业 B2C 沟通经验者优先
Additional Info
Company Description
Locations
- Shanghai, Shanghai, China
Salary
Estimated Salary Rangemedium confidence
60,000 - 100,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Social media strategy (Douyin, Xiaohongshu, SEO)intermediate
- Public opinion managementintermediate
- Content creation (articles, photos, videos, topics)intermediate
- Event planning and executionintermediate
- KOL communicationintermediate
- Integrated marketingintermediate
- Automotive technology knowledgeintermediate
Required Qualifications
- Bachelor's degree or above (experience)
- Fluent English writing and speaking (experience)
- At least 6 years marketing communication experience (experience)
- Automotive industry experience (preferred) (experience)
- B2C communication experience (preferred) (experience)
Responsibilities
- Formulate and implement B2C communication plans across platforms
- Establish and execute public opinion management system
- Create content for Bosch intelligent driving products
- Design, lead, and implement large events (auto shows, innovation days)
- Coordinate resources for event communication plans
Answer 10 quick questions to check your fit for 整合营销专家-XC @ Bosch Group.
10 Questions
~2 Minutes
Instant Score