About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, Quaker, and Doritos. Headquartered in Purchase, New York, PepsiCo operates in over 200 countries, serving more than 1 billion consumers daily. The company is committed to sustainable growth, innovation, and creating joyful consumer experiences. PepsiCo Design plays a pivotal role in this mission, integrating disciplines like brand design, industrial design, and design strategy to drive business value and connect with hyper-connected consumers worldwide.

Role Overview

The Brand Design Associate Manager position at PepsiCo in Plano, Texas, is a dynamic opportunity within the PepsiCo Foods Design team. This role focuses on crafting holistic brand experiences that foster loyalty and love for PepsiCo's food portfolio. Reporting to design leadership, you'll partner with cross-functional teams to develop strategies spanning product architecture, visual identity, packaging, and structural design. With a strong emphasis on AI integration, this position bridges creative vision with operational execution, ensuring designs are innovative, feasible, and commercially successful. Ideal for multidisciplinary designers with 6+ years of experience, this full-time role offers a salary range of $106,400 - $178,100, plus a 12% performance bonus and comprehensive benefits.

Why This Role Stands Out

PepsiCo Design is at the forefront of the industry, being one of the first major F&B companies to unify multiple design functions. You'll work on high-impact projects that influence retail marketing, social media, brand experiences, and innovation pipelines, all while leveraging cutting-edge AI tools like Adobe Firefly to elevate your workflow.

Key Responsibilities

In this role, you'll drive strategic design initiatives that deliver measurable business value. Key responsibilities include:

• Creating elevated brand experiences across product architecture, visual identity systems, packaging, and structural design.
• Identifying and leading self-initiated design programs for PepsiCo divisions.
• Conceiving, implementing, and overseeing creative projects from ideation to commercialization, with a focus on brand strategy, retail, social media, and experiential design.
• Energizing internal teams and external partners to develop breakthrough concepts aligned with customer agendas.
• Collaborating with Marketing, Operations, and Sales to incorporate brand partner requirements.
• Actively incorporating AI tools into workflows to boost creativity, efficiency, and innovation.
• Managing design projects, bridging creative vision with operational timelines and logistics.
• Supporting US Divisions by fostering an innovative design culture through talent development and creative leadership.
• Building and cultivating a robust external design network.

Qualifications & Requirements

To succeed as Brand Design Associate Manager, candidates must bring:

• 6+ years of experience as a multidisciplinary designer, managing projects from concept to completion, with full-time agency or client-side background.
• Advanced proficiency in Adobe Creative Suite and Firefly software.
• Demonstrated expertise in generating high-quality designs, images, animations, and motion graphics using AI-powered tools.
• Strong typography, conceptual design, and 360-degree brand design skills (print, packaging, digital, environmental, experiential).
• Excellent design taste, trend awareness, and ability to work in agile, dynamic environments.
• Superior stakeholder management, communication, multitasking, and project management skills.
• Willingness to travel up to 15%.

Preferred qualifications include design strategy experience and a startup mentality comfortable with risk and uncertainty.

Benefits & Perks

PepsiCo offers a premium compensation package designed to support your professional and personal life:

• Salary range: $106,400 - $178,100, based on experience, skills, and location.
• 12% target performance bonus, paid annually.
• Comprehensive health benefits: medical, dental, vision, disability, and health reimbursement accounts.
• Paid time off including vacation, sick days, bereavement, and parental leave.
• Defined contribution retirement plan (401(k)).
• Employee Assistance Program (EAP), accident, life, and group legal insurance.
• Opportunities for career development and global exposure within PepsiCo's design organization.

Career Growth

PepsiCo invests heavily in talent development, offering clear paths for advancement within the Design organization and beyond. As Brand Design Associate Manager, you'll gain exposure to senior leadership, cross-functional partnerships, and high-visibility projects. With PepsiCo's global footprint, top performers can progress to Director-level roles, lead regional teams, or spearhead innovation initiatives. The company's emphasis on continuous learning includes access to training in emerging technologies like AI, design thinking workshops, and mentorship programs.

Why Join Us

Joining PepsiCo means being part of a company that's "crazy enough to think we can inspire the future." In Plano, Texas, you'll thrive in a collaborative, innovative environment at the heart of PepsiCo's US operations. This role offers the chance to shape iconic brands, leverage AI for groundbreaking designs, and contribute to sustainable business growth. With competitive pay, robust benefits, and a culture that values creativity and agility, PepsiCo empowers you to make a real impact on global consumers.

Role FAQs

What is the salary range for this position?

The expected range is $106,400 - $178,100 USD, with actual offers based on experience and skills. A 12% bonus is also included.

Is travel required?

Yes, up to 15% travel is required for this role.

What AI experience is needed?

Candidates should have strong experience with AI tools like Adobe Firefly for generating designs, images, and motion graphics.

Is this a remote role?

The position is based in Plano, Texas, with potential for hybrid flexibility based on business needs.

How does PepsiCo support design innovation?

PepsiCo integrates multiple design disciplines into a unified global function, providing resources for cutting-edge projects and external partnerships.