About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, Quaker, and Tropicana. Headquartered in Purchase, New York, PepsiCo operates in over 200 countries, serving more than 1 billion consumers daily. The company's mission is to deliver convenient, enjoyable foods and beverages that create smiles with every sip and bite. PepsiCo's commitment to innovation, sustainability, and consumer-centric design has positioned it as a global leader in the industry.

At PepsiCo Design, the mantra "We’re crazy enough to think we can inspire the future" fuels a strategic global function that drives business value through innovation, experiences, and brand engagements. As one of the first major food and beverage companies to integrate disciplines like brand design, design thinking, industrial design, and front-end innovation into a single powerhouse group, PepsiCo Design connects its diverse portfolios with hyper-connected consumers seeking authentic, relevant experiences across touchpoints and regions.

Role Overview

The Brand Designer role at PepsiCo in Plano, Texas, is a dynamic opportunity within the PepsiCo Foods Design team. This position involves partnering with functional design experts and business stakeholders to craft brand design strategies encompassing product architecture, innovation pipelines, visual identity systems, design guidelines, packaging, and structural design. Reporting to the Design Manager and Director, you'll guide Pepsi brand design, execute major projects across the portfolio, and bring ideas to life across various touchpoints.

This full-time role demands a multidisciplinary designer with agency or client-side experience, proficient in taking projects from ideation to execution. With a salary range of $69,900 to $117,000 USD annually—plus a 5% performance bonus—this position offers competitive compensation tailored to location, skills, experience, and education.

Key Responsibilities

Core Design Execution

Develop and execute comprehensive brand and graphic design projects from concept to final delivery, including visual identities, packaging, presentations, and social content. Utilize sketching, storyboarding, moodboarding, and mock-ups to vividly communicate ideas.

Collaboration and Iteration

Engage in brainstorms, critiques, and work sessions while collaborating closely with cross-functional partners and external studios. Iterate quickly based on feedback, adapting to evolving business needs in an agile environment.

Strategic Brand Guidance

Guide Pepsi brand design strategy and execute major projects across the portfolio, ensuring alignment with PepsiCo's global vision for meaningful consumer experiences.

Qualifications & Requirements

Required Qualifications

A Bachelor’s Degree in Design (or equivalent) with 2+ years of full-time experience as a multidisciplinary designer is essential. Candidates must possess a strong portfolio showcasing concept development, typography, layout, and systems thinking. Proficiency in Adobe Creative Suite and Firefly software is mandatory, along with agency or client-side experience.

Preferred Qualifications

Ideal candidates bring strong typography and conceptual design skills, 360-degree brand design experience (print, packaging, digital, environmental, experiential), and expertise in AI-powered tools for generating high-quality images, animations, and motion graphics. Exceptional design taste, trend awareness, stakeholder management, multitasking, and an agile mindset with a startup mentality are highly valued.

Benefits & Perks

PepsiCo offers a robust compensation package for the Brand Designer role. The base salary ranges from $69,900 to $117,000 USD, with actual offers based on job-related skills, experience, education, and location. A performance-based bonus targeting 5% of annual salary is paid annually, subject to eligibility.

Comprehensive benefits include medical, dental, and vision coverage; disability and health reimbursement accounts; Employee Assistance Program (EAP); accident, group legal, and life insurance; and a Defined Contribution Retirement Plan. Paid time off encompasses vacation, sick leave, bereavement, and parental leave, all subject to eligibility.

Career Growth

PepsiCo fosters a culture of growth and development, providing Brand Designers with opportunities to advance within a global design organization. Collaborate on high-impact projects, work with top talent, and influence iconic brands. Access mentorship from Design Managers and Directors, plus training in emerging tools like AI design platforms. PepsiCo's emphasis on innovation pipelines and cross-functional partnerships accelerates career progression in a dynamic, supportive environment.

Why Join Us

Joining PepsiCo as a Brand Designer means contributing to a legacy of cultural icons while shaping the future of food and beverage experiences. Work in Plano, Texas—a vibrant hub with a thriving tech and business scene—amidst a team that values bold ideas, collaboration, and extraordinary design taste. Enjoy work-life balance with generous PTO, financial security through bonuses and retirement plans, and the chance to influence global brands. PepsiCo's EEO commitment ensures a diverse, inclusive workplace where qualified applicants, including those with criminal histories, are considered fairly under applicable laws.

Role FAQs

What is the salary range for this position?

The expected range is $69,900 - $117,000 USD per year, with a 5% performance bonus. Final offers consider skills, experience, and location.

What software skills are required?

Proficiency in Adobe Creative Suite and Firefly is required; AI tools for design and motion graphics are preferred.

Is remote work available?

This role is based in Plano, Texas; specific hybrid arrangements can be discussed with the recruiter.

What experience level is needed?

2+ years as a multidisciplinary designer with a strong portfolio.

How does PepsiCo support professional development?

Through mentorship, cross-functional projects, and access to cutting-edge design tools and trends.