About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer delight. In India, PepsiCo's beverages business is expanding rapidly, focusing on flavours, juices, and energy drinks to meet evolving consumer demands. As a leader in the food and beverage sector, PepsiCo invests heavily in creative excellence, making it the ideal place for talented designers to shape the future of brands.

Role Overview

The Brand Designer - Senior Manager role at PepsiCo in Gurugram, Haryana, is a pivotal leadership position within the India Beverages Business Unit (BU). This role drives the Annual Operating Plan (AOP) and ongoing priorities for flavours, juices, and energy categories across the beverage portfolio. Applying world-class creative execution, design management, and deployment strategies, you will elevate the visual identity of key brands. Reporting to the Associate Director, you will collaborate with design directors, brand teams, insights teams, and global design counterparts while leading design team members. This full-time position offers the chance to own creative direction in a high-growth market, blending artistry with strategic business impact.

Key Responsibilities

In this senior role, you will take full ownership of design initiatives for PepsiCo's beverage portfolio. Key responsibilities include independently managing internal and external stakeholders to drive agendas forward. You will develop and own the visual identity for flavours, juices, and energy brands, generating innovative design proposals, scenarios, and concepts to visualize desired outcomes. Participation in research activities is essential, where you will translate customer needs into actionable design requirements and execute them into compelling solutions. Driving final design recommendations, decisions, and approvals will be critical to enable seamless artwork execution and production, ensuring all project variables are considered for optimal performance.

Stakeholder Leadership

Effectively influence senior leaders across brands and functions, supporting the Associate Director in all design-related agendas while fostering collaboration with global teams.

Creative Execution

Lead the design team in creating high-impact visuals, from initial concepts via hand sketching or software to final production-ready assets.

Qualifications & Requirements

To succeed as Brand Designer - Senior Manager at PepsiCo, candidates must demonstrate extraordinary design taste and skill, coupled with mastery of Adobe Creative Suite (knowledge of 3D software is a bonus). Strong project management and design management skills are non-negotiable, as is the ability to thrive in dynamic environments filled with risk and uncertainty. You should excel at influencing senior organizational levels across brands and functions, with exceptional verbal and written communication skills for stakeholders at all levels. Proficiency in oral and written English is highly valued. The capability to develop and visualize concepts through hand sketching or computer software rounds out the profile of an ideal candidate.

Technical Expertise

Advanced proficiency in design tools and a portfolio showcasing innovative beverage branding work.

Soft Skills

Collaborative mindset, proactive communication, and resilience in fast-paced settings.

Benefits & Perks

PepsiCo offers a premium compensation package for this Senior Manager role, including an estimated salary range of INR 65,000 to 95,000 yearly (LPA), reflecting market rates in India's food and beverage sector with a buffer for top talent. Beyond salary, enjoy comprehensive health insurance, wellness programs, and family benefits. Professional development is prioritized through training, mentorship, and global exposure. Work in a modern office in Gurugram with flexible arrangements, team-building events, and performance-based incentives. PepsiCo's commitment to sustainability includes eco-friendly initiatives and volunteer opportunities.

Career Growth

At PepsiCo, career progression is driven by performance and potential. As Brand Designer - Senior Manager, you will gain visibility across India BU and global design teams, positioning you for Director-level roles or cross-functional leadership. PepsiCo's robust talent development programs, including leadership academies and international rotations, ensure continuous growth. Many alumni advance to VP positions, leveraging the company's scale to build expertise in consumer goods innovation.

Why Join Us

Joining PepsiCo means contributing to beloved brands that refresh the world while advancing your career in a collaborative, innovative culture. In Gurugram, you'll be at the heart of India's dynamic beverage market, with resources to execute bold ideas. PepsiCo values diversity, inclusion, and work-life balance, offering a premium environment where creativity meets business strategy. This role is your opportunity to lead design transformation for high-growth categories like flavours, juices, and energy drinks.

Role FAQs

What is the experience level required?

Senior-level expertise in brand design, ideally in FMCG or beverages, with proven leadership.

Is relocation assistance provided?

PepsiCo supports relocation for qualifying candidates to Gurugram.

What software tools are essential?

Adobe Creative Suite is core; 3D skills are advantageous.

How does this role impact PepsiCo's India business?

Directly drives visual identity and AOP for expanding beverage portfolio.

Is this a hybrid or onsite role?

Primarily onsite in Gurugram with flexibility for collaboration.