About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people dedicated to delivering innovative products that bring joy to consumers. In Thailand, PepsiCo has a strong presence, driving growth through dynamic marketing, cutting-edge innovation, and unforgettable brand experiences. As a Brand Experience Design Manager in Klongtoey, Bangkok, you'll play a pivotal role in elevating PepsiCo's brands in the vibrant APAC market.

Role Overview

The Brand Experience Design Manager at PepsiCo in Klongtoey, Bangkok, is a strategic leadership position focused on bringing PepsiCo brands to life across physical, digital, and social touchpoints. This role combines creative excellence with business acumen to design authentic, memorable experiences that foster brand love and drive consumer engagement. From retail activations and live events to innovative digital storytelling, you'll craft immersive journeys that resonate locally while upholding global brand standards. Reporting to the Design leadership team, this full-time position offers the chance to influence multi-brand projects and collaborate with world-class partners.

Why This Role Matters

In the fast-paced Food & Beverage sector, experiential design is key to standing out. You'll lead initiatives that turn everyday interactions into extraordinary moments, boosting brand equity and sales in Thailand's competitive market.

Key Responsibilities

As Brand Experience Design Manager, your impact will span strategy, creation, and execution:

• Lead design strategy and creative development for brand experience and activation projects across PepsiCo's portfolio, including Pepsi, Lay's, and more.
• Design immersive, consumer-centric experiences integrating storytelling, spatial design, and innovation for retail, events, digital platforms, and physical activations.
• Act as brand guardian, ensuring consistency and authenticity by translating global principles into culturally resonant local experiences.
• Provide creative direction to internal teams and external agencies, delivering breakthrough solutions aligned with marketing and business objectives.
• Foster cross-functional collaboration with marketing, consumer insights, innovation, and commercial teams to build programs that enhance engagement and equity.
• Spot emerging cultural, design, and technology trends to inspire fresh approaches and maintain brand relevance.
• Mentor junior designers, cultivating a culture of creativity, collaboration, and learning.
• Define success metrics and measure the impact of experiential initiatives on brand growth.

Qualifications & Requirements

To excel in this role, candidates should bring:

• 7+ years of experience in brand, experience, or activation design, ideally in FMCG, lifestyle, or creative agencies.
• Proven track record leading end-to-end experiential programs from strategy to execution.
• Strong portfolio highlighting brand storytelling, spatial design, retail activations, and event experiences.
• Deep knowledge of brand systems, design thinking, and consumer engagement principles.
• Success managing cross-functional stakeholders and external creative partners.
• Exceptional leadership, presentation, and communication skills to influence at all levels.
• Proficiency in Adobe Creative Suite; 3D and motion tools are a plus.
• Fluent English; APAC regional experience strongly preferred.

Preferred Background

Experience in Thailand's Food & Beverage market or with global FMCG brands will set you apart, along with a passion for consumer trends in Southeast Asia.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for top talent:

• Estimated salary range of $65,000 - $95,000 USD annually, based on Food & Beverage sector rates in Thailand with a competitive buffer.
• Comprehensive health insurance, including medical, dental, and wellness programs.
• Performance-based bonuses and incentives tied to brand success.
• Generous paid time off, parental leave, and flexible working arrangements.
• Access to state-of-the-art facilities in Klongtoey, Bangkok, with modern amenities.
• Employee discounts on PepsiCo products and partnerships with lifestyle brands.

Career Growth

PepsiCo invests in your development with structured mentorship, leadership training, and global mobility opportunities. As Brand Experience Design Manager, you'll gain exposure to APAC markets, collaborate on international projects, and advance to senior creative roles. Many team members progress to Director-level positions or pivot into innovation and marketing leadership.

Professional Development

Enjoy access to PepsiCo University courses, design workshops, and conferences focused on experiential trends and creative leadership.

Why Join Us

Join PepsiCo in Bangkok to work on beloved brands that shape culture. In Klongtoey, you'll thrive in a dynamic, inclusive environment with collaborative teams passionate about innovation. Contribute to sustainable initiatives, engage with diverse consumers, and build a career that makes a global impact. PepsiCo's commitment to creativity and growth positions you for long-term success in Thailand's booming F&B sector.

Role FAQs

What is the work environment like?

A hybrid model blending office collaboration in Klongtoey with flexible remote options, emphasizing creativity and teamwork.

Is relocation support available?

For exceptional APAC candidates, relocation assistance may be provided.

What tools will I use daily?

Adobe Creative Suite core, with opportunities to explore 3D, AR/VR, and prototyping software.

How does PepsiCo measure success here?

Through brand lift metrics, engagement rates, sales impact, and creative innovation portfolios.

Can I see example projects?

Portfolio reviews during interviews will showcase recent PepsiCo activations in retail and events.

This role is perfect for visionary designers ready to elevate PepsiCo's presence in Thailand. Apply now to shape the future of brand experiences.