Assistant Brand Manager at Masco Corporation in Vista, CA

Discover an exciting Assistant Brand Manager opportunity at Masco Corporation's Watkins Wellness division in Vista, California. If you're passionate about building premium brands in the luxury durable goods and pool & spa industry, this role offers a chance to create ripple effects through innovative marketing strategies. With a competitive salary of $62,600 - $98,340 USD, comprehensive benefits, and a collaborative environment, join a leader in wellness products that help people 'Feel good. Live well'.

About Masco Corporation

Masco Corporation is a global leader in home improvement and wellness products, renowned for brands like Watkins Wellness. Headquartered with key operations in Vista, CA, Masco drives innovation in manufacturing, emphasizing ethical practices, transparency, inclusion, and work-life balance—core to The Watkins Way. The company fosters a dynamic culture where passionate team players thrive, delivering products that enhance health and well-being for customers worldwide.

Job Summary

As Assistant Brand Manager, you'll partner with the Brand Manager on the Marketing Team to execute short- and long-term programs. Strengthen dealer retail marketing, launch high-impact campaigns across channels, and bring brand strategy to life via promotions, advertising, PR, digital content, and collateral. Collaborate with Marketing Services, Digital Marketing, Product Management, Creative Design, Sales, specialty retail dealers, and agencies. This full-time, mid-level role requires up to 10% travel and suits those with 3+ years in manufacturing marketing.

Key Responsibilities

• Implement and manage marketing initiatives for assigned brands, including national campaigns, dealer retail, and showroom programs. Measure ROI, analyze performance, and recommend improvements.
• Partner on collateral development, copywriting for POS, merchandising, and multi-channel content. Support advertising and PR aligned with brand guidelines.
• Collaborate on digital optimization: brand websites, media, copy, and content to boost engagement and conversions.
• Build and maintain annual marketing calendars, sequencing launches, promotions, and content.
• Contribute to brand vision, positioning, messaging, and ensure consistent application across channels.
• Coordinate cross-functional teams (creative, digital, product, sales) for on-time, on-budget delivery. Manage brand budgets.
• Represent the brand at dealer conferences, sales meetings, presentations, and trainings.
• Stay current with marketing trends via trainings, certifications, webinars, and networking.

Skills & Qualifications

To succeed, bring a Bachelor’s degree in Business Administration, Marketing, or related and minimum 3 years marketing experience in manufacturing, preferably luxury durable goods or pool/spa. Key expertise includes:

• Marketing content, communications, brand/product positioning, advertising, digital/social media, project management, consumer products, and ROI analysis.
• Dealer/retail marketing experience a plus.
• High proficiency in Microsoft Word, Excel, PowerPoint, Teams; CRM, marketing automation, CMS.
• Analytical mindset, attention to detail, brand guardianship, collaborative influence.

Physical requirements: Lift up to 25 lbs occasionally; close/color/peripheral vision; quiet office environment.

Benefits & Perks

Masco Corporation offers top-tier rewards:

• Health & Wellness: Exceptional benefits package.
• Time Off: Paid time off for work-life balance.
• Financial: Company bonus, profit sharing, 401k match.
• Development: Education assistance, trainings, certifications.
• Culture: Inclusive, ethical environment valuing relationships, safety, and passion.

Why Join Masco in Vista, CA?

Vista, California, provides an ideal backdrop for this role—proximity to innovation hubs, outdoor lifestyle, and premium wellness focus. Masco's commitment to The Watkins Way ensures you're part of a goal-driven team making real impacts. SEO keywords: brand manager jobs California, marketing careers Masco, assistant brand manager Vista, pool spa marketing roles.

FAQ

What is the salary range? $62,600 - $98,340 USD per year.
Is travel required? Up to 10%.
What experience is needed? 3+ years in manufacturing marketing.
What benefits are offered? Health, PTO, bonus, 401k, education aid.
How to apply? Search Masco careers for Assistant Brand Manager in Vista, CA.

Ready to elevate brands? Apply now for this SEO-optimized career boost at Masco Corporation!