About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In the Europe Beverages Franchise Operations, PepsiCo focuses on sustainable growth through strategic partnerships with bottlers. The Kazakhstan, Kyrgyzstan, and Mongolia beverages business is a key growth contributor, driving innovation and market expansion in Central Asia. PepsiCo's commitment to positive change includes initiatives in sustainability, healthier products, and community impact, making it a leader in the industry.

Role Overview

As Brand Manager – Beverages Franchise for Kazakhstan, Kyrgyzstan, and Mongolia, based in Almaty, Kazakhstan, you will lead a multi-million dollar business and marketing organization. This full-time role offers the chance to drive sustainable and profitable growth in collaboration with our bottling partner. Shape the future by identifying growth opportunities from consumer insights to in-market execution. Leverage global communication assets while developing local strategies to connect with consumers. Join a diverse and dynamic Europe Beverages Franchise team where you can learn, make a difference, and advance your career. Own business relationships, demonstrate strategic business development, and build deep expertise in our Franchise system.

Key Responsibilities

Your role will involve a blend of strategic planning, execution, and collaboration. Key responsibilities include:

• Supporting the development and execution of brand strategies and marketing plans for assigned brands, maximizing PepsiCo system knowledge in areas like Brand, Innovation, Portfolio management, PPA, Design, Activations, Campaigns, Promo, and Pricing, all in collaboration with the bottling partner.
• Leading the execution of Annual Operating Plans (AOP) to ensure delivery of set KPIs with cross-functional teams and the bottler.
• Developing communication strategies and implementing them, including creative development, digital strategy, media strategy, total connection planning, and PR.
• Supporting innovation projects through the stage-gate process.
• Collaborating with PepsiCo internal teams and the bottler’s Marketing and Commercial teams to achieve objectives.
• Leading alignment of marketing activities with the bottler partner and supervising execution to deliver aligned activity KPIs.
• Effectively managing brand budgets and ensuring compliance with all controls.

Qualifications & Requirements

To succeed in this role, you should ideally possess:

• 3+ years of marketing experience, including at least 1+ years in a Brand Management role.
• Fluency in Russian and English languages.
• Experience in the Beverages sector is a plus.
• Strong skills in strategic planning, brand and category management, product and brand development, ATL and BTL activities planning and execution.
• Excellent execution and project management skills.
• High level of self-motivation, initiative, and leadership, with the ability to work independently and in teams.
• Superior communication, interpersonal, and cross-functional team management skills.
• Good analytical and problem-solving abilities.
• Solid understanding of marketing processes and expertise.

This position demands a proactive leader who thrives in a fast-paced, collaborative environment.

Benefits & Perks

PepsiCo offers competitive benefits tailored to the region, including:

• Estimated salary range of 65,000 to 95,000 KZT monthly, based on Food & Beverage sector rates in Kazakhstan with a buffer for top talent.
• Comprehensive health and wellness programs.
• Professional development opportunities and career progression within a global powerhouse.
• Dynamic work environment with exposure to international teams and markets.
• Performance-based incentives and recognition programs.
• Flexible working arrangements where applicable.

Enjoy the perks of working for a brand that values innovation and employee growth.

Career Growth

This Brand Manager role is a launchpad for your career at PepsiCo. Gain hands-on experience leading high-stakes projects in emerging markets. Build expertise in franchise operations, strategic partnerships, and consumer-centric marketing. As part of the Europe Beverages Franchise team, you'll network with global leaders, access world-class training, and position yourself for senior roles like Senior Brand Manager or Regional Marketing Director. PepsiCo's track record of internal promotions ensures your contributions lead to rapid advancement.

Why Join Us

Join PepsiCo in Almaty to lead transformative growth in Kazakhstan, Kyrgyzstan, and Mongolia. Be at the forefront of a key contributor to PepsiCo's European operations. Use your creativity to connect with local consumers, drive innovation, and deliver profitable results. Work in a supportive, diverse team that fosters learning and impact. Almaty offers a vibrant lifestyle with modern amenities, cultural richness, and proximity to stunning natural landscapes. At PepsiCo, you're not just managing brands—you're shaping the future of beverages in Central Asia.

Role FAQs

What is the work location?

The role is based in Almaty, Kazakhstan, overseeing Kazakhstan, Kyrgyzstan, and Mongolia.

Is beverages experience required?

It's a plus but not mandatory; 3+ years in marketing with brand management is essential.

What languages are needed?

Fluent Russian and English are required.

Is this a full-time position?

Yes, full-time employment with PepsiCo.

How does salary work?

Estimated 65,000-95,000 KZT monthly, competitive for the sector.

Ready to apply? Search PepsiCo careers for this exciting opportunity in Almaty.