About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Mountain Dew, Gatorade, Lay's, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In South Korea, PepsiCo partners with Lotte Chilsung to deliver refreshing carbonated soft drinks (CSD) that delight consumers. Our commitment to sustainable growth, innovation, and consumer-centric strategies drives our success in the competitive beverage market.

Role Overview

As the Brand Manager for Carbonated Soft Drink (CSD) in Seoul, South Korea, you will lead the Pepsi and Mountain Dew brands to achieve sustainable growth and profitable share gains. This full-time role demands strategic leadership, flawless execution, and seamless collaboration with our key bottler partner, Lotte Chilsung. You will develop winning brand strategies, manage in-market activations, and ensure alignment with global PepsiCo objectives. This position offers a unique opportunity to shape beloved brands in a dynamic market, leveraging insights to build long-term equity.

Key Responsibilities

Strategic Leadership

Identify key consumer and market insights to craft brand growth strategies. Deliver on annual operating plan (AOP) targets for volume, share, revenue, and profit while enhancing brand equity. Develop holistic marketing plans encompassing brand building, innovation, design, pricing, and activation, drawing from PepsiCo's global best practices.

Executional Excellence

Oversee the full spectrum of campaign execution, from creative development and production to media planning, promotions, and sell-in. Lead product launches with rigorous project management, ensuring cross-functional alignment across Sales, Shopper Marketing, Category, R&D, and Finance teams. Monitor performance through post-launch evaluations, budgeting, and ROI analysis, proactively addressing risks and opportunities.

Bottler Relationship & Commercial Alignment

Serve as the primary liaison with Lotte Chilsung, fostering trust, transparency, and joint accountability. Align strategies for optimal in-market execution in distribution, availability, visibility, and promotions. Co-develop innovation launches and programs to ensure speed, quality, and market impact.

Qualifications & Requirements

To succeed in this role, you need a Bachelor’s degree in Marketing, Business, or a related field. Bring 5+ years of experience in brand management or marketing, ideally in the FMCG or beverage sector. A proven track record in managing campaigns, activations, and cross-functional projects is essential. Excellent collaboration and communication skills are key, as you'll manage diverse stakeholders including bottlers, agencies, and internal teams. Fluency in both Korean and English (written and spoken) is required to navigate local and global dynamics effectively.

Benefits & Perks

PepsiCo offers a competitive compensation package tailored to South Korea's market, including performance-based incentives and bonuses. Enjoy comprehensive health insurance, retirement plans, and wellness programs. Additional perks include flexible working arrangements, generous paid time off, and employee discounts on PepsiCo products. We invest in your growth with access to world-class training, mentorship, and leadership development programs.

Career Growth

At PepsiCo, your career trajectory is limitless. This Brand Manager role serves as a launchpad for broader responsibilities in marketing, category management, or regional leadership. High performers advance to senior brand roles, general management, or global positions. Our robust talent development framework, including rotations, stretch assignments, and executive coaching, ensures you build a fulfilling career. Many of our leaders started in roles like this, driving innovation across Asia-Pacific and beyond.

Why Join Us

Join PepsiCo in Seoul to work on globally recognized brands with local impact. Collaborate with industry-leading partners like Lotte Chilsung in a high-energy environment that values innovation and results. Be part of a company committed to sustainability, diversity, and inclusion—PepsiCo's pep+ strategy aims for positive value chain impact. In South Korea's vibrant beverage market, you'll contribute to consumer delight while advancing your professional journey in a supportive, global network.

Role FAQs

What is the work culture like at PepsiCo Korea?

Our culture emphasizes collaboration, agility, and consumer obsession. Expect a dynamic, inclusive environment with regular team-building and cross-functional interactions.

Is travel required for this role?

Occasional travel within South Korea for bottler meetings and market visits; international travel for global alignments as needed.

What tools and resources does PepsiCo provide?

Access to advanced analytics, global brand toolkits, agency networks, and PepsiCo University for continuous learning.

How does PepsiCo support work-life balance?

We offer hybrid work options, mental health resources, and flexible hours to help you thrive personally and professionally.

What are the next career steps after this role?

Progress to Senior Brand Manager, Category Lead, or Marketing Director roles, with opportunities in regional or global headquarters.

This role at PepsiCo in Seoul represents a premium opportunity for ambitious marketers to lead iconic CSD brands. Apply today to drive growth and innovation in South Korea's beverage landscape. (Word count: 1,248)