About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Mountain Dew, 7UP, and more. Operating in over 200 countries, PepsiCo employs over 300,000 people globally and generates annual revenues exceeding $90 billion. In the Asia-Pacific region, particularly Malaysia, Singapore, and Brunei (MAPS), PepsiCo drives innovation and growth in the carbonated soft drinks (CSD) category. As a Brand Manager at PepsiCo in Petaling Jaya, you'll contribute to sustaining market leadership through strategic marketing and consumer-focused initiatives. PepsiCo's commitment to sustainability, diversity, and performance makes it a top employer in the FMCG sector.

Role Overview

The Brand Manager - Carbonated Soft Drinks role at PepsiCo in Petaling Jaya, Selangor, Malaysia, is a pivotal position responsible for driving volume and share growth across the CSD portfolio in the MAPS region. This full-time role involves developing and executing marketing programs, managing advertising and marketing (A&M) spending, liaising with Etika bottler teams, and collaborating with commercial teams to deliver innovation. Reporting to the Head of Marketing, you'll thrive in a fast-paced environment, balancing strategic planning with hands-on execution to meet annual operating plan (AOP) targets. Ideal for ambitious FMCG professionals passionate about brand building and consumer engagement.

Key Responsibilities

Strategic Planning & Market Execution

Develop comprehensive CSD Market Execution Plans in collaboration with the Head of Marketing, tailored to market and channel dynamics. Create detailed Brand-Building and Marketing Plans that set clear brand goals and actionable ongoing strategies to propel portfolio performance.

Business Tracking & Insights

Monitor monthly CSD beverage volumes and provide data-driven recommendations to achieve AOP targets. Analyze Nielsen Retail Index (RI) data alongside consumer digital reactions to evaluate retail and online performance, ensuring agile adjustments.

Marketing Campaigns & Promotions

Craft compelling communications and localized campaigns to spark consumer excitement and engagement. Plan and execute annual consumer promotion calendars, rigorously evaluate marketing effectiveness, and recommend optimizations for maximum ROI.

Brand Performance & Consumer Understanding

Assess brand health metrics including volume, value, and equity scores to track market share. Gather deep consumer insights on demographics, attitudes, motivations, and behaviors to inform robust marketing strategies.

Budget, Media & Alignment

Manage A&M budgets and track Marketing Finance and Reporting (MFAR) to align spending with AOP initiatives. Oversee media planning, manage agencies, and ensure seamless alignment with bottlers and regional teams for flawless program execution.

Qualifications & Requirements

To succeed as PepsiCo's Brand Manager for CSD, candidates need at least 3-5 years of experience in a brand marketing role within an FMCG environment. Key traits include the ability to manage multiple, sometimes conflicting agendas with out-of-the-box thinking and a passion for learning. Self-starters who can independently drive projects, set personal KPIs, and deliver business results are essential. Strong interpersonal, communication, and influencing skills are critical, alongside a customer-oriented mindset, logical thinking, self-motivation, independence, and resilience under pressure. Proficiency in project management and good communication rounds out the profile for this demanding yet rewarding role.

Benefits & Perks

PepsiCo offers a competitive compensation package for the Brand Manager role, estimated at $65,000 - $95,000 USD annually (adjusted for Malaysia's Food & Beverage sector rates with a 5-10% buffer). Beyond salary, enjoy comprehensive health insurance, performance-based bonuses, and retirement savings plans. Additional perks include flexible work arrangements, generous paid time off, and employee discounts on PepsiCo products. Wellness programs, gym memberships, and mental health support promote work-life balance. Professional development is prioritized with access to global training platforms and leadership programs.

Career Growth

At PepsiCo, career progression is accelerated for high performers. As Brand Manager, you'll gain exposure to regional and global teams, positioning you for advancement to Senior Brand Manager, Marketing Director, or cross-functional roles like Commercial or Innovation Lead. PepsiCo's robust talent development framework includes mentorship, stretch assignments, and international rotations. Many alumni have risen to executive levels, leveraging the company's scale for unparalleled growth in the FMCG industry.

Why Join Us

Joining PepsiCo as Brand Manager in Petaling Jaya means immersing yourself in a dynamic, high-impact role within a global powerhouse. Influence iconic CSD brands across MAPS, collaborate with top-tier partners like Etika, and drive tangible business results. PepsiCo's culture fosters innovation, inclusivity, and sustainability—pepsico.com/sustainability. With Petaling Jaya's vibrant business hub and proximity to Kuala Lumpur, enjoy a premium lifestyle while advancing your career. Stand out in Malaysia's competitive job market with PepsiCo on your resume.

Role FAQs

What is the experience level required?

At least 3-5 years in brand marketing within FMCG is required.

Is travel involved?

Yes, regional travel across Malaysia, Singapore, and Brunei may be necessary for executions and alignments.

What tools or software are used?

Expect Nielsen RI, digital analytics tools, and project management software like Asana or Microsoft Project.

How does PepsiCo support professional development?

Through tailored training, mentorship, and global mobility programs.

Is this role remote-friendly?

Primarily office-based in Petaling Jaya with hybrid flexibility subject to business needs.