About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) stands as one of the world's largest lodging franchisors, powering iconic brands like Comfort Inn, Quality Inn, Radisson, and many more. With a vast portfolio of properties across the globe, Choice Hotels drives innovation in the hospitality sector, focusing on franchisee success, guest satisfaction, and sustainable growth. Headquartered at the vibrant Pike & Rose campus in North Bethesda, Maryland, the company fosters a dynamic environment where strategic thinkers thrive. As a leader in midscale and upper-midscale segments, Choice Hotels prioritizes associate wellbeing through flexible benefits, professional development, and exclusive perks like worldwide hotel employee discounts at brands including Comfort Inn, Quality Inn, and Radisson.

Role Overview

The Brand Manager, Comfort position at Choice Hotels is an individual contributor role designed for a strategic powerhouse ready to elevate the Comfort brand within the upper midscale portfolio. Based in North Bethesda, Maryland, this hybrid role (four days onsite, one remote) offers a salary range of $98,088 to $115,000 annually, plus eligibility for the Management Incentive Plan (MIP) bonus. You'll spearhead holistic strategies to boost unit growth, revenue, franchisee profitability, and exceptional guest experiences for Comfort Inn & Suites and Country Inn & Suites. This is your chance to shape beloved hospitality brands, collaborating across teams to position them dominantly in competitive markets.

Strategic Impact

In this role, you'll act as a cross-functional connector, translating consumer insights, market trends, and business needs into actionable brand strategies. From developer value propositions to consumer touchpoints, your work will directly influence Choice Hotels' flagship portfolio performance.

Key Responsibilities

As Brand Manager, Comfort, your core duties revolve around three pillars: brand strategy, project management, and strategic advocacy.

Brand Strategy

• Develop and implement strategies strengthening franchisee, consumer, and developer value propositions for Comfort and Country Inn & Suites.
• Create data-driven reports and business cases for internal and external stakeholders.
• Evaluate and refine the brand’s economic model for competitive edge.
• Champion distinctive guest experiences via hallmarks, amenities, and service touchpoints.
• Monitor trends and competitive dynamics to recommend proactive initiatives.

Project & Program Management

• Oversee project plans with milestones, deliverables, and metrics.
• Monitor progress, address gaps, and update stakeholders.
• Build relationships organization-wide to drive collaboration.
• Manage budgets for owner meetings, brand events, and Choice Hotels’ annual Convention.

Strategic Brand Champion

• Lead development of brand programs and standards.
• Represent Choice Hotels and brands at industry events and conferences.
• Advocate for the brand in engagements with franchisees and developers.
• Collaborate across segments for brand consistency and efficiency.

Qualifications & Requirements

To excel as Brand Manager, Comfort at Choice Hotels, candidates need:

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or equivalent experience.
• 5–7 years of progressive experience in brand management, marketing strategy, or hospitality operations; franchise/multi-unit models strongly preferred.
• Proven track record managing initiatives from concept to execution with measurable impact.
• Strong hospitality and midscale market knowledge, strategic thinking, analytical skills.
• Excellent project management, communication, storytelling, and relationship-building abilities.
• Financial acumen for ROI, budgets, and metrics; high proficiency in Microsoft Office, data tools, and AI for efficiency.

This role requires commitment to the North Bethesda headquarters with a hybrid schedule—no relocation or sponsorship available.

Benefits & Perks

Choice Hotels invests in your wellbeing with a competitive, flexible benefits package:

• Salary $98,088–$115,000 + MIP bonus based on performance.
• Comprehensive medical, dental, vision coverage.
• Extensive leave: holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, religious observance.
• Financial perks including retirement plans and health savings.
• Employee recognition programs and worldwide discounts at Choice Hotels properties like Comfort Inn, Quality Inn, Radisson.

Career Growth

At Choice Hotels, career trajectories soar for high performers. This Brand Manager role offers exposure to senior leadership, cross-segment projects, and industry events, paving paths to director-level positions in brand management or marketing. Leverage internal mobility, mentorship, and training in hospitality trends, AI tools, and franchise dynamics to advance rapidly in a supportive, growth-oriented culture.

Why Join Choice Hotels

Choice Hotels blends premium hospitality innovation with associate-centric values. Work on globally recognized brands like Comfort Inn, Quality Inn, and Radisson while enjoying hybrid flexibility, robust compensation, and unparalleled hotel employee discounts. North Bethesda's Pike & Rose headquarters provides a modern, collaborative space near urban amenities. Join a NYSE-listed leader committed to franchisee profitability, guest excellence, and your professional success.

Role FAQs

Q: What is the work schedule? Hybrid: four days onsite in North Bethesda, MD, one remote per week.

Q: Is relocation assistance offered? No, this position is not eligible for relocation or sponsorship.

Q: What brands will I work on? Primarily Comfort Inn & Suites and Country Inn & Suites, with alignment to the broader portfolio including Quality Inn and Radisson.

Q: Are there opportunities for bonuses? Yes, eligible for annual bonus via Choice's Management Incentive Plan (MIP).

Q: How does Choice support professional development? Through cross-functional projects, industry event representation, AI tool training, and internal growth programs.