About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio of iconic brands that delight billions of consumers daily. From Lay's and Doritos to Pepsi and Gatorade, PepsiCo drives innovation in snacking and beverages, combining global scale with local market expertise. In the Netherlands and Benelux region, PepsiCo is at the forefront of portfolio transformation, reimagining how consumers enjoy snacks through variety packs, snackboxes, and cutting-edge innovations. With a commitment to sustainability, consumer-centric strategies, and high-performance teams, PepsiCo offers unparalleled opportunities for marketing professionals to make a tangible impact.

Role Overview

The Brand Manager Portfolio Transformation role at PepsiCo in Utrecht, Netherlands, is a pivotal position within the new Portfolio Transformation Marketing Team for Benelux. This full-time role focuses on building tomorrow's snacking portfolio, starting with exciting projects like Variety Packs and Snackboxes. Reporting to the Marketing Manager, you'll own end-to-end projects, blending strategy, innovation, and execution to drive growth in the Netherlands and Belgium. Ideal for ambitious FMCG marketers passionate about consumer insights, creativity, and cross-functional leadership, this position offers the chance to shape iconic brands loved by millions.

Key Responsibilities

In this dynamic role, you'll play a central part in transforming PepsiCo's snacking portfolio. Key responsibilities include supporting the Marketing Manager in crafting strategies and plans for portfolio transformation projects across the Netherlands and Belgium, ensuring speed and excellence in delivery. You'll dive deep into local consumer and shopper needs, placing them at the heart of every initiative. Leading innovation, packaging, and communication processes is core, with a focus on flawless, on-time execution. You'll manage budgets, purchase orders, and reporting with full accountability, while collaborating with local and global teams to identify synergies and 'lift & shift' opportunities. Partnering with creative agencies, you'll develop impactful campaigns, designs, and activations that resonate with Benelux audiences.

Strategic Planning

Develop and execute portfolio transformation strategies tailored to NL and BE markets.

Innovation Leadership

Drive end-to-end innovation projects from ideation to market launch.

Cross-Functional Collaboration

Work seamlessly with matrix teams and agencies for maximum impact.

Qualifications & Requirements

To succeed as Brand Manager Portfolio Transformation at PepsiCo, candidates need a university degree and 3–5 years of FMCG marketing experience. Strong brand marketing skills paired with a passion for consumer insights are essential. We're seeking creative problem-solvers with fresh ideas, a can-do mindset, and proven project management ownership. Excellent communication skills to navigate a matrix organization, commercial acumen, and P&L understanding are key. Fluency in English and Dutch is required, along with flexibility to travel between the Netherlands and Belgium. This full-time role demands high energy, innovation, and a results-driven approach.

Benefits & Perks

Joining PepsiCo means access to a comprehensive benefits package designed for work-life balance and professional fulfillment. Enjoy competitive compensation estimated at €65,000–€95,000 annually, reflecting Food & Beverage sector rates in the Netherlands with a buffer for upside potential. Benefit from a dynamic environment shaping the future of snacking, working on high-impact projects with global brands. Additional perks include growth opportunities, collaborative team culture, travel across Benelux, and the resources to innovate without limits. PepsiCo supports employee well-being through flexible working arrangements, professional development programs, and a fun, ambitious team atmosphere.

Career Growth

PepsiCo invests heavily in talent development, offering clear paths for advancement in marketing and beyond. As Brand Manager, you'll gain exposure to global strategies, cross-functional leadership, and high-visibility projects, positioning you for senior roles like Senior Brand Manager or Marketing Director. With mentorship from top leaders, training in digital marketing, analytics, and innovation, and opportunities to rotate across Benelux or international markets, your career at PepsiCo will accelerate. Many alumni have risen to executive positions, leveraging the company's scale and commitment to internal mobility.

Why Join Us

This is more than a job—it's a chance to lead change in a high-performing team that's redefining snacking for millions. At PepsiCo in Utrecht, you'll thrive in an innovative, fun environment where your ideas drive real impact. Collaborate on projects that blend creativity with commercial success, supported by world-class brands and resources. With a focus on consumer needs and portfolio evolution, you'll make your mark on Benelux markets while growing personally and professionally. Ready to champion innovation? PepsiCo's Portfolio Transformation team awaits your energy and expertise.

Role FAQs

What experience is required?

3–5 years in FMCG marketing, with strong brand skills and consumer insights passion.

Is travel involved?

Yes, flexibility to travel between Netherlands and Belgium is essential.

What languages are needed?

Fluent English and Dutch.

What's the team culture like?

Ambitious, fun, innovative, and collaborative, focused on impact.

How does this role contribute to PepsiCo's goals?

By leading portfolio transformation, driving innovation in snacking like Variety Packs and Snackboxes.