About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio of iconic brands that delight billions of consumers daily. In the snacks category, PepsiCo dominates with powerhouse brands like Doritos, Cheetos, and Lay’s, driving innovation and growth across global markets. Operating in over 200 countries, PepsiCo combines entrepreneurial spirit with world-class resources to deliver sustained growth. In Benelux, PepsiCo's Snacks division is poised for ambitious expansion, leveraging local insights and global strategies to capture market share in a competitive landscape.

Role Overview

As Brand Manager Snacks at PepsiCo in Zaventem, Belgium, you will own the end-to-end marketing mix for Doritos, Cheetos, and Lay’s in the Netherlands and Belgium. Reporting to the Senior Marketing Manager BNL Doritos, Cheetos, Lay’s Snacks, this role is pivotal in achieving aggressive growth targets. You will collaborate across Sales, Category Management, Shopper Marketing, Finance, Logistics, Commercialization, and global teams to craft locally relevant strategies. From NPD roll-outs and multi-channel campaigns (TV, online video, social media) to accelerating Doritos into new growth channels, you will ensure perfect execution while tracking KPIs like penetration, frequency, volume growth, and share of market (SOM).

Key Responsibilities

Strategic Development

Support the Senior Marketing Manager in building a strong category vision by deeply understanding consumer and shopper needs. Stay ahead of competitors through market analyses, trackers, competitive benchmarking, and consumer insights. Translate these into concrete plans and actions for Benelux markets.

Execution and Innovation

Develop marketing strategies in collaboration with the Sector Category team and lead execution for BE and NL. Manage local briefs, agency partnerships, and ensure all innovations, packaging, communications, and digital activations are locally relevant and delivered on time. Own budget accountability, working closely with Finance for reporting and optimization.

Performance and Growth

Execute brand growth strategies, including global sponsorships like FIFA World Cup and Formula 1, with flawless local adaptation. Network with Europe Sector Category teams and other Western Europe countries to identify synergies, lift-and-shift best practices, NPDs, and activations. Evaluate performance against KPIs and course-correct as needed.

Qualifications & Requirements

To succeed in this role, candidates need a University Degree and a minimum of 5-6 years’ experience in marketing or commercial positions within the FMCG industry. A solid understanding of category management principles, customer dynamics, and shopper landscapes across markets is essential. Excellent communication and influencing skills are crucial for navigating PepsiCo's matrix organization.

Key traits include consumer-centric thinking, perfect execution, functional brand-building skills, creativity, proactivity, ambition, and entrepreneurship. You must be results-driven, analytical, and a strong team player capable of working independently in a hybrid setup with regular travel between Belgium and the Netherlands. Fluency in English and Dutch is required, along with strong commercial acumen to translate campaigns into 360-degree, end-to-end plans that deliver on brand KPIs. Be a proactive networker internally and externally.

Benefits & Perks

Joining PepsiCo means access to a fun, dynamic, high-performing team where you make an impact from day one. Enjoy hybrid working flexibility, opportunities for travel between Benelux markets, and collaboration with global marketing powerhouses. Competitive compensation package estimated at €65,000-€95,000 annually, reflecting Food & Beverage sector rates in Belgium with a growth buffer. Comprehensive benefits include health insurance, pension plans, professional development programs, and employee discounts on PepsiCo products.

Work-Life Balance

PepsiCo supports work-life balance through flexible hours, remote work options, and wellness initiatives. Engage in team-building events and celebrate successes in a collaborative culture.

Career Growth

This role offers a launchpad for career advancement within PepsiCo's Snacks division and beyond. Gain exposure to European and global teams, hone multi-market expertise, and build a network across functions. High performers advance to Senior Brand Manager, Category Lead, or international roles, with PepsiCo's renowned leadership development programs accelerating your trajectory.

Why Join Us

Work on brands loved by millions, driving real consumer impact in a fast-paced FMCG environment. PepsiCo Benelux offers ambitious targets, cutting-edge marketing tools, and a supportive matrix structure that fosters innovation. Be part of a team that's reshaping the snacks category, with opportunities to lead sponsorship activations and NPD launches that shape market trends.

Role FAQs

What brands will I work on?

You'll manage Doritos, Cheetos, and Lay’s Snacks for Benelux markets.

Is travel required?

Yes, regular travel between Belgium and the Netherlands for key meetings, in a hybrid model.

What is the reporting structure?

Report to the Senior Marketing Manager BNL Doritos, Cheetos, Lay’s Snacks.

Are language skills mandatory?

Fluent English and Dutch are required.

What KPIs will I track?

Penetration, frequency, volume growth, SOM, and others aligned with brand goals.