About Choice Hotels

Choice Hotels International is a leading hospitality company renowned for its diverse portfolio of trusted brands, including Comfort Inn, Quality Inn, Radisson, and many more. With thousands of properties worldwide, Choice Hotels empowers franchisees and delivers exceptional guest experiences through innovative strategies and unwavering commitment to quality. Headquartered in the Washington, D.C. metro area, the company fosters a collaborative environment where brand professionals drive growth in the competitive hotel industry. As a Brand Manager - Value Brands, you'll contribute to the success of our value segment, elevating brands like Comfort Inn and Quality Inn that prioritize affordability without compromising on comfort.

Role Overview

The Brand Manager - Value Brands position at Choice Hotels in North Bethesda, Maryland, is a dynamic opportunity for a strategic thinker passionate about hospitality marketing. This full-time, hybrid role (four days onsite at our Pike & Rose headquarters and one remote day) offers a salary range of $98,000 to $115,000 annually, plus eligibility for the Management Incentive Plan (MIP) bonus. You'll shape brand initiatives for our value brands segment, partnering with cross-functional teams to enhance guest experiences, boost franchisee performance, and reinforce brand promises across all touchpoints. Ideal for professionals with 5-7 years in brand management, this role involves up to 20% travel for field visits and owner engagements, with no relocation or sponsorship assistance provided.

Why This Role Stands Out

In this position, you'll translate consumer insights and industry trends into actionable programs, from brand positioning refreshes to field-facing toolkits. It's perfect for those who thrive in ambiguity, excel at project management, and have a passion for brand storytelling in the hospitality sector.

Key Responsibilities

As Brand Manager, you'll wear multiple hats to drive brand excellence:

• Serve as a brand champion and ambassador for value brands like Comfort Inn and Quality Inn.
• Monitor brand health metrics, program adoption, and trends, synthesizing them into recommendations.
• Manage project timelines, deliverables, and communications with teams in marketing, operations, design, and procurement.
• Support brand strategies that enhance relevance, differentiation, and performance.
• Contribute to multi-year planning and innovation pipelines for sustained growth.
• Engage franchisees via Owner Councils to align initiatives with operational needs.
• Develop compelling presentations for leadership, partners, and franchisees.

Qualifications & Requirements

To succeed, candidates need:

• 5-7 years of experience in brand management, corporate strategy, marketing, or project management; hospitality, consumer brands, or franchisor experience preferred.
• Bachelor’s degree in Marketing, Business, Hospitality, or related field; advanced degree or certification in brand strategy/project management a plus.
• Proven ability to lead cross-functional initiatives and influence without authority.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), project management tools, and brand tracking platforms.
• Financial acumen for ROI analysis and metrics interpretation.
• Strategic mindset, strong communication, detail-orientation, and comfort with ambiguity.
• Passion for hospitality insights, guest experience, and franchisee success.

Candidates must reside in the Washington, D.C. metro area for the hybrid schedule.

Benefits & Perks

Choice Hotels prioritizes associate wellbeing with a flexible, competitive package:

• Salary $98,000-$115,000 + MIP bonus based on performance.
• Comprehensive medical, dental, vision coverage.
• Paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial benefits including retirement plans and health savings.
• Employee recognition programs.
• Exclusive worldwide discounts at Choice Hotels properties, including Comfort Inn, Quality Inn, and Radisson—perfect for travel enthusiasts.

Career Growth

At Choice Hotels, career advancement is a reality. This Brand Manager role offers exposure to senior leadership, cross-functional projects, and franchisee networks, building skills for future positions in brand strategy, marketing leadership, or operations. With a focus on innovation and long-term growth, you'll contribute to multi-year pipelines that position you as a key player in hospitality branding.

Why Join Choice Hotels

Choice Hotels stands out in the hospitality industry for its franchise-centric model, empowering owners while delivering value to guests. Work on iconic brands like Comfort Inn, Quality Inn, and Radisson in a supportive, hybrid environment near Washington, D.C. Enjoy premium benefits, hotel employee discounts worldwide, and the chance to impact millions of stays annually. Our commitment to wellbeing, recognition, and professional development makes us the employer of choice for brand-savvy professionals.

Role FAQs

Q: What is the work schedule?
A: Hybrid—four days onsite in North Bethesda, MD, one day remote.

Q: Is travel required?
A: Up to 20% for field visits, owner engagements, and events.

Q: Are hotel discounts available?
A: Yes, worldwide discounts at Choice Hotels including Comfort Inn, Quality Inn, and Radisson.

Q: What salary can I expect?
A: $98,000-$115,000 base + bonus; actual pay considers experience, skills, and location.

Q: Do you offer relocation?
A: No relocation or sponsorship assistance.

Join Choice Hotels today and elevate value brands to new heights. Apply now for this exciting Brand Manager opportunity in North Bethesda, Maryland.