About PepsiCo

PepsiCo is a global leader in the food and beverage industry, renowned for iconic brands like Lay's, Pepsi, Gatorade, and Quaker. With operations in over 200 countries, PepsiCo employs hundreds of thousands of passionate professionals dedicated to delivering innovative products that delight consumers worldwide. In Spain, PepsiCo maintains a strong presence, particularly through its Lay's brand, driving market leadership in snacks. The company emphasizes sustainability through its PepsiCo Positive (pep+) initiative, committing to planetary boundaries and positive change for people and the environment. Joining PepsiCo means becoming part of a dynamic, people-focused culture that values diversity, innovation, and professional development.

Role Overview

The Brand Marketing & Activation Coordinator position at PepsiCo in Cornella de Ll., Barcelona, offers an exciting entry into the world of marketing within a leading multinational. This 12-month full-time graduate role immerses you in the Lay's marketing team, where you'll develop skills in brand strategy, analytics, and activation. Working in a hybrid model between the vibrant Barcelona office and remote flexibility, you'll collaborate with inspiring colleagues in an informal, agile environment. Ideal for recent graduates or early-career professionals with 3-6 months of relevant experience, this role provides a global and specific vision of PepsiCo's brands, from strategic positioning to multi-channel marketing execution.

Key Responsibilities

In this role, your day-to-day will be hands-on and impactful. You'll dive into data-driven insights by creating analytical reports on brand performance, leveraging sources like Nielsen, Kantar Worldpanel, internal sales, and consumer reports. Monitoring internal and competitive sales will keep you at the pulse of the market. Expect to participate in diverse brand projects, including innovation launches, influencer campaigns, events, and point-of-sale (POS) execution. You'll prepare compelling presentations, gather materials and samples, and support the team's communication strategy. Additionally, you'll contribute to designing POS and packaging materials while maintaining regular contact with cross-functional teams such as Trade Marketing, Revenue Management, and Category Management to ensure seamless project delivery.

Daily Impact

Each task contributes to Lay's market dominance, blending creativity with analytics to drive consumer engagement and sales growth in Spain's competitive food and beverage sector.

Qualifications & Requirements

To succeed, bring 3-6 months of practical experience in marketing or trade marketing. A degree in Business Administration, Marketing, or a related field is essential. Strong analytical skills are non-negotiable, paired with a desire to innovate through creative, disruptive ideas. Proficiency in Spanish and English ensures effective communication in a multicultural setting. Advanced proficiency in PowerPoint for presentations and Excel for data handling is required. Don't worry if your background isn't a perfect match—PepsiCo values enthusiasm and potential, so if you're excited about the role, apply today!

Benefits & Perks

PepsiCo offers a premium employee experience designed for work-life balance and growth. Enjoy a hybrid working model combining remote flexibility with collaborative office days in Cornella de Ll. to foster innovation. Flexible schedules accommodate your lifestyle, while professional development programs and learning opportunities accelerate your career. Engage in volunteering initiatives to support external communities, and thrive in an inclusive environment promoting Diversity & Inclusion across gender, age, ethnicity, nationality, sexual orientation, social background, religion, belief, and disability. PepsiCo's commitment to sustainability via pep+ ensures you're part of a force for positive global change.

Career Growth

This coordinator role is a launchpad for marketing careers at PepsiCo. Gain exposure to strategic planning, multi-channel activation, and cross-functional collaboration, building a foundation for advancement into senior marketing, brand management, or trade roles. PepsiCo invests in talent through mentorship, training, and global mobility opportunities, with many graduates transitioning to permanent positions. The company's focus on people development means your dynamism and agility will shine, opening doors to international projects and leadership tracks in the food and beverage industry.

Why Join Us

Choose PepsiCo for a career where your ideas matter in a company that's reshaping the global food system. In Barcelona's dynamic market, you'll work on beloved brands like Lay's, blending local insights with global strategies. The informal office atmosphere, hybrid flexibility, and emphasis on innovation create an environment where you can be yourself. As an equal opportunity employer, PepsiCo celebrates diversity and fosters belonging. Join a team that's not just selling snacks—we're inspiring positive change for the planet and people.

Role FAQs

Is this a permanent role?

This is a 12-month full-time graduate position with strong potential for extension or permanent placement based on performance.

What is the work schedule?

Full-time with a flexible hybrid model, combining office collaboration in Cornella de Ll. and remote work.

Do I need fluent Spanish?

Yes, proficiency in Spanish and English is required for team and market interactions.

What salary can I expect?

Competitive salary estimated at €28,000-€41,000 annually, based on Spain's food & beverage sector rates for similar roles.

How does PepsiCo support diversity?

We promote an inclusive culture across all dimensions, ensuring everyone has space to be themselves.